Brand page · Food Items · United Kingdom

WellEasy Top 5% worldwide Top 5% in United Kingdom Top 1% in Food Items Top 5% in Food Items in United Kingdom
welleasy.co.uk·🇬🇧 London, United Kingdom· Shopify·Since 2020

WellEasy: 98.5K visits a month, 31 active Meta ads, Gravity score 531.

WellEasy — WellEasy is an online members shop that sells healthy and organic groceries for various diets and lifestyles at wholesale prices. In September 2026 welleasy.co.uk drew an estimated 98.5K visits, up 22% on the month before. It ranks #87 of 5,144 Food Items brands in United Kingdom and holds a 3.3 Trustpilot rating over 981 reviews.

welleasy.co.uk@welleasyuk 38.8KFacebookLinkedIn 3.3KTrustpilot 3.3Meta Ad Library 31

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
98.5K
+22% vs. August 2026
Instagram followers
38.8K
892 posts · @welleasyuk
Trustpilot
3.3
981 reviews · 112 in 12 months
Meta ads
31
active · on Google since 2022
Products
83%
in stock · 1,350 collections
Rank in United Kingdom
#87
of 5,144 in Food Items
LinkedIn
3.3K
followers · 9 employees
Earned media value
€364.4
per month, Instagram

Gravity score

531/ 1000 · 10 of 10 indicators rated
Brand Power596
Momentum530
Performance468

Percentiles within 213 peers: Food Items brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

WellEasy is an online members shop that sells healthy and organic groceries for various diets and lifestyles at wholesale prices.

01 · Traffic

How much traffic WellEasy gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

WellEasy drew an estimated 98.5K visits in September 2026, up 22% on the month before and up 4% over three months.

  • Worldwide#94,912of 4.5M sites · Top 5%
  • In United Kingdom#4,935of 192K sites · Top 5%
  • Food Items, worldwide#2,449of 260,714 brands · Top 1%
  • Food Items, United Kingdom#87of 5,144 brands · Top 5%
Monthly visitssource Sept 2026

98.5K

estimated visits in September

1 mo ▲ +22.2%4 mo ▲ +4.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about WellEasy.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

WellEasy holds 3.3 out of 5 on Trustpilot over 981 reviews, 112 of them in the last twelve months: 72% of customers give five stars and 16% one star. That volume places WellEasy in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.3TrustScore · 981 reviews · 112 in 12 months
Top 10% review volume
5 ★72%
4 ★6%
3 ★4%
2 ★2%
1 ★16%

Grocery Delivery Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What WellEasy sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

WellEasy sells on Shopify, 83% of its catalogue in stock. The best seller is Hunter & Gather Classic Olive Oil Mayonnaise, at £4.99–£28.99, followed by Hu Organic Hazelnut Butter Dark Chocolate Bar and San Nicasio Extra Virgin Potato Chips 150g.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Snack Foods8%
Condiments & Sauces7%
Cooking & Baking Ingredients5%
Grains, Rice & Cereal5%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items65%
Beverages13%
Household Supplies7%
Health Care6%
Personal Care6%

The dominant category places WellEasy in its comparison group.

Prices and ratingsstore data
Average rating
4.81 / 5
Rated products
51% of the catalogue
In stock
83%
Upper price quartile
US$8.19
Currency
GBP

05 · Influencers

Who talks about WellEasy.

The creators who tag @welleasyuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @welleasyuk on Instagram, led by Sophia The Herbalist (10.3K followers, 1.3% engagement).

Influencersaccounts tagging @welleasyuk · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSophia The Herbalist@nurturedbyhome · 🇬🇧 GBParenting family Creator10.3K1.3%1Tagged @welleasyuk
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who WellEasy competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for WellEasy among Food Items brands in United Kingdom. The closest is The Keto Shop, then Longdan, FODMarket, Oddbox, Tradewinds Oriental Shop, Fresh & Exotic.

CompetitorsFood Items · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
The Keto Shoptheketoshop.co.uk
Longdanlongdan.co.uk
FODMarketfodmarket.co.uk
Oddboxmarket.oddbox.co.uk
Tradewinds Oriental Shoptradewindsorientalshop.co.uk
Fresh & Exoticfreshandexotic.co.uk
Competitors Gravity finds for WellEasy. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare WellEasy with The Keto Shop

07 · Company

The company behind WellEasy.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

WellEasy is a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in November 2020. It employs about 9 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · London
Founded
2021, per LinkedIn
Domain registered
15 Nov 2020
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
9 on LinkedIn · 2-10
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
welleasy.co.uk · Shopify · GBP
Catalogue
1,350 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about WellEasy

What people ask Google about WellEasy.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is WellEasy legit or a scam?

According to Gravity by Benchr, WellEasy is a brand based in London, United Kingdom: its website has existed since November 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 38,799 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

WellEasy reviews: is it worth it?

Customers rate WellEasy 3.3 out of 5 on Trustpilot over 981 reviews, 112 of them in the last twelve months: 72% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is WellEasy?

WellEasy is an online members shop that sells healthy and organic groceries for various diets and lifestyles at wholesale prices. Gravity by Benchr classifies it under Food Items, with Snack Foods making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does WellEasy cost?

WellEasy's best seller, Hunter & Gather Classic Olive Oil Mayonnaise, sells from £4.99 to £28.99 on welleasy.co.uk. 83% of the catalogue is in stock. Gravity does not track prices daily: check welleasy.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

WellEasy promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: WellEasy advertises on Facebook and Instagram and on Google, where its offers often run. Check welleasy.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy WellEasy?

WellEasy sells on its own website, welleasy.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns WellEasy?

Gravity by Benchr records a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is WellEasy doing well?

Yes. Gravity by Benchr estimates about 98,500 visits to welleasy.co.uk in September 2026, up 22% in a month and up 4% over three months. WellEasy ranks #87 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does WellEasy use?

Gravity by Benchr identifies welleasy.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is WellEasy's ad budget?

Gravity by Benchr does not publish a spend figure for WellEasy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in United Kingdom?

Among Food Items brands in United Kingdom in the Gravity by Benchr index, WellEasy ranks #87 of 5,144 by estimated traffic. Its closest competitors on the same market are The Keto Shop, Longdan, FODMarket, Oddbox, Tradewinds Oriental Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WellEasy.