Brand page · Personal Care · Portugal
Wells: 2.3M visits a month, 209 active Meta ads.
Wells — Wells is a Portuguese retail brand specializing in health, beauty, and wellness products, including optical and audiology services. In September 2026 wells.pt drew an estimated 2.3M visits, down 11% on the month before. It ranks #1 of 408 Personal Care brands in Portugal and holds a 1.7 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Wells is a Portuguese retail brand specializing in health, beauty, and wellness products, including optical and audiology services.
01 · Traffic
How much traffic Wells gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wells drew an estimated 2.3M visits in September 2026, down 11% on the month before and down 5% over three months.
- Worldwide#7,458of 4.5M sites · Top 1%
- In Portugal#35of 21.8K sites · Top 1%
- Personal Care, worldwide#231of 215,119 brands · Top 1%
- Personal Care, Portugal#1of 408 brands · Top 1%
2.3M
estimated visits in September
1 mo ▼ −10.9%4 mo ▼ −4.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wells.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wells holds 1.7 out of 5 on Trustpilot over 40 reviews, 18 of them in the last twelve months: 5% of customers give five stars and 88% one star. That volume places Wells in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Perfume Store Health and Beauty Shop Beauty Supply Store Cosmetics and Perfumes Supplier Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wells sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wells's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wells in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wells is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wells runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Marca jáWells7 Oct 2026image
-20% em Óculos ProgressivosWells7 Oct 2026image
MentalAction -25%!Wells6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ARN Media Communications Publicidade, SAverified
Text ad20 Oct 2026ARN Media Communications Publicidade, SAverified
Text ad20 Oct 2026ARN Media Communications Publicidade, SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wells.
The creators who tag @wells_oficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wells_oficial on Instagram, led by Cláudia Vieira (1.2M followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCláudia Vieira@claudiavieiraoficial · 🇵🇹 PT | Travel tourism exploration Creator | 1.2M | 1.3% | 2 | Tagged @wells_oficial |
06 · Competitors according to Gravity
Who Wells competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wells among Personal Care brands in Portugal. The closest is beautyshop.fr, then Good Price Pharmacy Warehouse, perfumesclub.fr, boticinal.com, Semsem, Watsons Vietnam.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| beautyshop.frbeautyshop.fr | |||||||
| Good Price Pharmacy Warehousegoodpricepharmacy.com.au | |||||||
| perfumesclub.frperfumesclub.fr | |||||||
| boticinal.comboticinal.com | |||||||
| Semsemsemsem.me | |||||||
| Watsons Vietnamwatsons.vn |
07 · Company
The company behind Wells.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wells is a company based in Portugal. It employs about 115 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇹 Portugal
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 115 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wells.pt · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wells
What people ask Google about Wells.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wells legit?
According to Gravity by Benchr, Wells is a brand based in Portugal: it sells on a Salesforce_commerce store, it employs 115 people on LinkedIn, it has 235,812 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Wells?
Customers rate Wells 1.7 out of 5 on Trustpilot over 40 reviews, 18 of them in the last twelve months: 5% give five stars, 88% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wells?
Wells is a Portuguese retail brand specializing in health, beauty, and wellness products, including optical and audiology services. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Wells discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wells advertises on Facebook and Instagram and on Google, where its offers often run. Check wells.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wells?
Wells sells on its own website, wells.pt, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Wells?
Gravity by Benchr records a company based in Portugal, with 115 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wells growing?
Not at the moment. Gravity by Benchr estimates about 2,276,300 visits to wells.pt in September 2026, down 11% in a month and down 5% over three months. Wells ranks #1 of 408 Personal Care brands in Portugal in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wells use?
Gravity by Benchr identifies wells.pt as a Salesforce_commerce store. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.
How much does Wells spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wells on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Portugal?
Among Personal Care brands in Portugal in the Gravity by Benchr index, Wells ranks #1 of 408 by estimated traffic. Its closest competitors on the same market are beautyshop.fr, Good Price Pharmacy Warehouse, perfumesclub.fr, boticinal.com, Semsem. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wells.