Brand page · Outdoor Recreation · United States
WESN: 51.3K visits a month, 156 active Meta ads, Gravity score 662.
WESN — WESN is a Detroit-based EDC brand that designs and sells outdoor lifestyle products including pocket knives, keychain accessories, and branded goods. In September 2026 wesn.com drew an estimated 51.3K visits, down 15% on the month before. It ranks #686 of 14,873 Outdoor Recreation brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WESN is a Detroit-based EDC brand that designs and sells outdoor lifestyle products including pocket knives, keychain accessories, and branded goods.
01 · Traffic
How much traffic WESN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WESN drew an estimated 51.3K visits in September 2026, down 15% on the month before and down 18% over three months.
- Worldwide#166,445of 4.5M sites · Top 5%
- In United States#53,385of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#3,561of 101,136 brands · Top 5%
- Outdoor Recreation, United States#686of 14,873 brands · Top 5%
51.3K
estimated visits in September
1 mo ▼ −14.7%4 mo ▼ −17.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WESN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WESN holds 2.9 out of 5 on Trustpilot over 5 reviews, 5 of them in the last twelve months: 40% of customers give five stars and 60% one star.
Knife Store Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WESN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WESN sells on Shopify, 30% of its catalogue in stock. The best seller is The Microblade, at US$89.00–US$99.00, followed by The Allman and The QR.
#1The MicrobladeWESNUS$89.00–US$99.00In stock
#2The AllmanWESNUS$169.00–US$199.00In stock
#3The QRWESNUS$48.00–US$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WESN in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 73% of the catalogue
- In stock
- 30%
- Upper price quartile
- US$169.00
- Currency
- USD
04 · Ads
What WESN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WESN runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2026 (image, text).
Built to Last. Backed for Life.WESN EDC Gear7 Oct 2026image
Built to Last. Backed for Life.WESN EDC Gear7 Oct 2026image
Built to Last. Backed for Life.WESN EDC Gear7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad14 Aug 2026WESN Goodsverified
Text ad14 Aug 2026WESN Goodsverified
Text ad25 Jul 2026WESN Goodsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WESN.
The creators who tag @wesngoods on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wesngoods on Instagram, led by Everyday Carry (19.9K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEveryday Carry@commoncarry · 🇺🇸 US | Entrepreneurship startups Creator | 19.9K | — | 4 | Tagged @wesngoods |
06 · Competitors according to Gravity
Who WESN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WESN among Outdoor Recreation brands in United States. The closest is Case Knives, then Viper Tec Knives, TRM Knives, CJRB Cutlery, KETUO USA, HomeTown Knives.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Case Knivescaseknives.com | |||||||
| Viper Tec Knivesvipertecknives.com | |||||||
| TRM Knivestrmknives.com | |||||||
| CJRB Cutlerycjrb.net | |||||||
| KETUO USAketuousa.com | |||||||
| HomeTown Kniveshometownknives.com |
07 · Company
The company behind WESN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WESN is a company based in Detroit, United States, on a domain registered in December 2003. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Detroit
- Founded
- Data not available
- Domain registered
- 30 Dec 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wesn.com · Shopify · USD
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WESN
What people ask Google about WESN.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WESN a legit company?
According to Gravity by Benchr, WESN is a brand based in Detroit, United States: its website has existed since December 2003, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 56,951 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does WESN sell?
WESN is a Detroit-based EDC brand that designs and sells outdoor lifestyle products including pocket knives, keychain accessories, and branded goods. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does WESN cost?
WESN's best seller, The Microblade, sells from US$89.00 to US$99.00 on wesn.com. 30% of the catalogue is in stock. Gravity does not track prices daily: check wesn.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
WESN promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: WESN advertises on Facebook and Instagram and on Google, where its offers often run. Check wesn.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy WESN?
WESN sells on its own website, wesn.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind WESN?
Gravity by Benchr records a company based in Detroit, United States, whose domain was registered in 2003, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WESN doing well?
Not at the moment. Gravity by Benchr estimates about 51,300 visits to wesn.com in September 2026, down 15% in a month and down 18% over three months. WESN ranks #686 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WESN use?
Gravity by Benchr identifies wesn.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WESN's ad budget?
Gravity by Benchr does not publish a spend figure for WESN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, WESN ranks #686 of 14,873 by estimated traffic. Its closest competitors on the same market are Case Knives, Viper Tec Knives, TRM Knives, CJRB Cutlery, KETUO USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WESN.