Brand page · Decor · United States
West & Willow: 66.3K visits a month, 26 active Meta ads, Gravity score 602.
West & Willow — West & Willow is a brand that creates custom modern pet portraits from photos, offering personalized backgrounds, styles, sizes, and frames for pet art and gifts. In September 2026 westandwillow.com drew an estimated 66.3K visits, up 6% on the month before. It ranks #467 of 42,373 Decor brands in United States and holds a 3.9 Trustpilot rating over 19,625 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 810 peers: Decor brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
West & Willow is a brand that creates custom modern pet portraits from photos, offering personalized backgrounds, styles, sizes, and frames for pet art and gifts.
01 · Traffic
How much traffic West & Willow gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
West & Willow drew an estimated 66.3K visits in September 2026, up 6% on the month before and up 1% over three months.
- Worldwide#133,454of 4.5M sites · Top 5%
- In United States#43,302of 1.2M sites · Top 5%
- Decor, worldwide#2,625of 185,686 brands · Top 5%
- Decor, United States#467of 42,373 brands · Top 5%
66.3K
estimated visits in September
1 mo ▲ +5.8%4 mo ▲ +1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about West & Willow.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
West & Willow holds 3.9 out of 5 on Trustpilot over 19,625 reviews, 811 of them in the last twelve months: 69% of customers give five stars and 13% one star. That volume places West & Willow in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What West & Willow sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
West & Willow sells on Shopify, 99% of its catalogue in stock. The best seller is Custom One Pet Portrait, at US$46.00–US$176.00, followed by Custom Two Pet Portrait and Checkout+.
#1Custom One Pet PortraitWest & WillowUS$46.00–US$176.00In stock
#2Custom Two Pet PortraitWest & WillowUS$66.00–US$209.00In stock
#3Checkout+West & WillowUS$0.98–US$140.30In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places West & Willow in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 59% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$60.00
- Currency
- USD
04 · Ads
What West & Willow is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
West & Willow runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Custom Pet Portraits In 3 Easy StepsWest & Willow6 Oct 2026video
Custom Pet Portraits In 3 Easy StepsWest & Willow6 Oct 2026video
Custom Pet Portraits In 3 Easy StepsWest & Willow6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026WEST & WILLOW, LLCverified
Image ad21 Oct 2026WEST & WILLOW, LLCverified
Text ad21 Oct 2026WEST & WILLOW, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about West & Willow.
The creators who tag @thewestwillow on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thewestwillow on Instagram, led by WLO® (150K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWLO®@wlostore · 🇺🇸 US | Pets nature Creator | 150K | 0.7% | 1 | Tagged @thewestwillow |
06 · Competitors according to Gravity
Who West & Willow competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for West & Willow among Decor brands in United States. The closest is CL Photography, then Chief Merchandise, DISTANT LOCAL, Stumble Guys Merch, Retro42, Turned Wizard.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CL Photographyclarklittlephotography.com | |||||||
| Chief Merchandisestore.ericchurch.com | |||||||
| DISTANT LOCALdistantlocal.com | |||||||
| Stumble Guys Merchmerch.stumbleguys.com | |||||||
| Retro42retro42.com | |||||||
| Turned Wizardturnedwizard.com |
07 · Company
The company behind West & Willow.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
West & Willow is a company based in New York, United States, on a domain registered in October 2019. It employs about 33 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 9 Oct 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 33 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- westandwillow.com · Shopify · USD
- Catalogue
- 67 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about West & Willow
What people ask Google about West & Willow.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is West & Willow legit or a scam?
According to Gravity by Benchr, West & Willow is a brand based in New York, United States: its website has existed since October 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 311,370 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about West & Willow?
Customers rate West & Willow 3.9 out of 5 on Trustpilot over 19,625 reviews, 811 of them in the last twelve months: 69% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is West & Willow known for?
West & Willow is a brand that creates custom modern pet portraits from photos, offering personalized backgrounds, styles, sizes, and frames for pet art and gifts. Gravity by Benchr classifies it under Decor, with Business & Productivity Software making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is West & Willow expensive?
West & Willow's best seller, Custom One Pet Portrait, sells from US$46.00 to US$176.00 on westandwillow.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check westandwillow.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
West & Willow promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: West & Willow advertises on Facebook and Instagram and on Google, where its offers often run. Check westandwillow.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy West & Willow?
West & Willow sells on its own website, westandwillow.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns West & Willow?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2019, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is West & Willow doing well?
Yes. Gravity by Benchr estimates about 66,300 visits to westandwillow.com in September 2026, up 6% in a month and up 1% over three months. West & Willow ranks #467 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does West & Willow use?
Gravity by Benchr identifies westandwillow.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is West & Willow's ad budget?
Gravity by Benchr does not publish a spend figure for West & Willow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, West & Willow ranks #467 of 42,373 by estimated traffic. Its closest competitors on the same market are CL Photography, Chief Merchandise, DISTANT LOCAL, Stumble Guys Merch, Retro42. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with West & Willow.