Brand page · Power & Electrical Supplies · United Kingdom
westbasedirect: 62.4K visits a month, 26 active Meta ads, Gravity score 489.
westbasedirect — West Base Electronics is an independent electrical wholesaler that sells wholesale electrical supplies online, serving both the public and trade customers. In September 2026 westbasedirect.com drew an estimated 62.4K visits, down 27% on the month before. It ranks #15 of 358 Power & Electrical Supplies brands in United Kingdom and holds a 4.0 Trustpilot rating over 3,266 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Power & Electrical Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
West Base Electronics is an independent electrical wholesaler that sells wholesale electrical supplies online, serving both the public and trade customers.
01 · Traffic
How much traffic westbasedirect gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
westbasedirect drew an estimated 62.4K visits in September 2026, down 27% on the month before and down 21% over three months.
- Worldwide#140,761of 4.5M sites · Top 5%
- In United Kingdom#7,391of 192K sites · Top 5%
- Power & Electrical Supplies, worldwide#560of 26,468 brands · Top 5%
- Power & Electrical Supplies, United Kingdom#15of 358 brands · Top 5%
62.4K
estimated visits in September
1 mo ▼ −27.4%4 mo ▼ −20.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about westbasedirect.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
westbasedirect holds 4.0 out of 5 on Trustpilot over 3,266 reviews, 616 of them in the last twelve months: 77% of customers give five stars and 13% one star. That volume places westbasedirect in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Wholesaler Electrical Equipment Supplier Electrical Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What westbasedirect sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
westbasedirect sells on Shopify, 88% of its catalogue in stock. The best seller is BG NBN22B Nexus Double Socket 13A - Black Nickel, at £5.76, followed by BG NAB22B Nexus Metal Double Socket 13A - Black Insert - Antique Brass and BG NAB12 Nexus Metal 20A 16AX 2 Way Single Light Switch - Antique Brass.
#1BG NBN22B Nexus Double Socket 13A - Black Nickelwestbasedirect£5.76In stock
#2BG NAB22B Nexus Metal Double Socket 13A - Black Insert - Antique Brasswestbasedirect£5.76In stock
#3BG NAB12 Nexus Metal 20A 16AX 2 Way Single Light Switch - Antique Brasswestbasedirect£3.88In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places westbasedirect in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 1% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$83.01
- Currency
- GBP
04 · Ads
What westbasedirect is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
westbasedirect runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
Wera 05078679001 7780 Open end insert, 14x18 mm, 14x18 x 24 x 61 mmwestbasedirect25 Sept 2026image
westbasedirectwestbasedirect24 Sept 2026image
westbasedirectwestbasedirect3 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026West Base Electronics Ltdverified
Text ad21 Oct 2026West Base Electronics Ltdverified
Text ad21 Oct 2026West Base Electronics Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about westbasedirect.
The creators who tag @westbasedirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who westbasedirect competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for westbasedirect among Power & Electrical Supplies brands in United Kingdom. The closest is B2Belectrical.com, then Thomas Electrical Distributors, ElectricalWholesalers4u, falconelectrical.co.uk, Mike's Electrical Supplies Ltd, Gil-Lec Electrical.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| B2Belectrical.comb2belectrical.com | |||||||
| Thomas Electrical Distributorsthomaselectricaldistributors.co.uk | |||||||
| ElectricalWholesalers4uelectricalwholesalers4u.com | |||||||
| falconelectrical.co.ukfalconelectrical.co.uk | |||||||
| Mike's Electrical Supplies Ltdmikeselectrical.co.uk | |||||||
| Gil-Lec Electricalgil-lec.co.uk |
07 · Company
The company behind westbasedirect.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
westbasedirect is a company based in South Ruislip, United Kingdom, founded in 1992 according to LinkedIn, on a domain registered in July 2019. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · South Ruislip
- Founded
- 1992, per LinkedIn
- Domain registered
- 30 Jul 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- westbasedirect.com · Shopify · GBP
- Catalogue
- 2,748 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about westbasedirect
What people ask Google about westbasedirect.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is westbasedirect a legit company?
According to Gravity by Benchr, westbasedirect is a brand based in South Ruislip, United Kingdom: its website has existed since July 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 3,695 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
westbasedirect reviews: is it worth it?
Customers rate westbasedirect 4.0 out of 5 on Trustpilot over 3,266 reviews, 616 of them in the last twelve months: 77% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is westbasedirect known for?
West Base Electronics is an independent electrical wholesaler that sells wholesale electrical supplies online, serving both the public and trade customers. Gravity by Benchr classifies it under Power & Electrical Supplies, with Electrical Switches making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does westbasedirect cost?
westbasedirect's best seller, BG NBN22B Nexus Double Socket 13A - Black Nickel, sells £5.76 on westbasedirect.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check westbasedirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does westbasedirect have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: westbasedirect advertises on Facebook and Instagram and on Google, where its offers often run. Check westbasedirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy westbasedirect?
westbasedirect sells on its own website, westbasedirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind westbasedirect?
Gravity by Benchr records a company based in South Ruislip, United Kingdom, founded in 1992 according to LinkedIn, on a domain registered in 2019, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is westbasedirect growing?
Not at the moment. Gravity by Benchr estimates about 62,400 visits to westbasedirect.com in September 2026, down 27% in a month and down 21% over three months. westbasedirect ranks #15 of 358 Power & Electrical Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does westbasedirect use?
Gravity by Benchr identifies westbasedirect.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does westbasedirect spend on Meta ads?
Gravity by Benchr does not publish a spend figure for westbasedirect on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Power & Electrical Supplies brands in United Kingdom?
Among Power & Electrical Supplies brands in United Kingdom in the Gravity by Benchr index, westbasedirect ranks #15 of 358 by estimated traffic. Its closest competitors on the same market are B2Belectrical.com, Thomas Electrical Distributors, ElectricalWholesalers4u, falconelectrical.co.uk, Mike's Electrical Supplies Ltd. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with westbasedirect.