Brand page · Decor · Germany
Westwing: 118K visits a month, 212 active Meta ads, Gravity score 651.
Westwing — Westwing is an online interior shop offering a curated assortment of design products including furniture, decoration, lighting, textiles, and kitchenware. It serves as Europe's premium one-stop destination for design lovers with both Westwing Collection and third-party design brands. In September 2026 westwing.be drew an estimated 118K visits, up 24% on the month before. It ranks #6 of 662 Decor brands in Germany and holds a 1.7 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 62 peers: Decor brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Westwing is an online interior shop offering a curated assortment of design products including furniture, decoration, lighting, textiles, and kitchenware. It serves as Europe's premium one-stop destination for design lovers with both Westwing Collection and third-party design brands.
01 · Traffic
How much traffic Westwing gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Westwing drew an estimated 118K visits in September 2026, up 24% on the month before and up 46% over three months.
- Worldwide#81,698of 4.5M sites · Top 5%
- In Belgium#400of 36.5K sites · Top 5%
- Decor, worldwide#1,441of 185,686 brands · Top 1%
- Decor, Belgium#6of 662 brands · Top 1%
118K
estimated visits in September
1 mo ▲ +24.5%4 mo ▲ +45.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Westwing.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Westwing holds 1.7 out of 5 on Trustpilot over 18 reviews, 6 of them in the last twelve months: 17% of customers give five stars and 56% one star. That volume places Westwing in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Westwing sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Westwing sells on Shopify, 65% of its catalogue in stock. The best seller is Tall Metal Shelving Unit Neptun, at €209.00, followed by Metal Coffee Table Neptun and Metal Side Table Neptun.
Tall Metal Shelving Unit NeptunWestwing€209.00In stock
Metal Coffee Table NeptunWestwing€159.00In stock
Metal Side Table NeptunWestwing€62.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Westwing in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 38% of the catalogue
- In stock
- 65%
- Upper price quartile
- US$290.09
- Currency
- EUR
04 · Ads
What Westwing is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Westwing runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2025 (image, text, video).
Sofa WolkeWestwingcom8 Oct 2026image
Sofa WolkeWestwingcom8 Oct 2026image
Sofa WolkeWestwingcom8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Westwing Group SEverified
Text ad21 Oct 2026Westwing Group SEverified
Video ad21 Oct 2026Westwing Group SEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Westwing.
The creators who tag @westwingcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @westwingcom on Instagram, led by Damla Onur Öztürk (39.7K followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDamla Onur Öztürk@minimalandso · 🇩🇪 DE | Decoration garden diy Creator | 39.7K | 1.7% | 24 | Tagged @westwingcom |
06 · Competitors according to Gravity
Who Westwing competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Westwing among Decor brands in Germany. The closest is WOOOD, then Muuto, westelm.ca, Living Spaces, roomstogo.com, At Home Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WOOODwoood.nl | |||||||
| Muutomuuto.com | |||||||
| westelm.cawestelm.ca | |||||||
| Living Spaceslivingspaces.com | |||||||
| roomstogo.comroomstogo.com | |||||||
| At Home Groupathome.com |
07 · Company
The company behind Westwing.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Westwing is a company based in Germany, founded in 2011 according to LinkedIn. It employs about 1,529 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2011, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,529 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- westwing.be · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Westwing
What people ask Google about Westwing.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Westwing legit or a scam?
According to Gravity by Benchr, Westwing is a brand based in Germany: it sells on a Shopify store, it employs 1,529 people on LinkedIn, it has 8,670,048 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Westwing reviews
Customers rate Westwing 1.7 out of 5 on Trustpilot over 18 reviews, 6 of them in the last twelve months: 17% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Westwing sell?
Westwing is an online interior shop offering a curated assortment of design products including furniture, decoration, lighting, textiles, and kitchenware. It serves as Europe's premium one-stop destination for design lovers with both Westwing Collection and third-party design brands. Gravity by Benchr classifies it under Decor, with Bedding making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Westwing prices: how much is it?
Westwing's best seller, Tall Metal Shelving Unit Neptun, sells €209.00 on westwing.be. 65% of the catalogue is in stock. Gravity does not track prices daily: check westwing.be before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Westwing promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Westwing advertises on Facebook and Instagram and on Google, where its offers often run. Check westwing.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Westwing?
Westwing sells on its own website, westwing.be, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Westwing?
Gravity by Benchr records a company based in Germany, founded in 2011 according to LinkedIn, with 1,529 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Westwing growing?
Yes. Gravity by Benchr estimates about 117,800 visits to westwing.be in September 2026, up 24% in a month and up 46% over three months. Westwing ranks #6 of 662 Decor brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Westwing use?
Gravity by Benchr identifies westwing.be as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Westwing's ad budget?
Gravity by Benchr does not publish a spend figure for Westwing on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Germany?
Among Decor brands in Germany in the Gravity by Benchr index, Westwing ranks #6 of 662 by estimated traffic. Its closest competitors on the same market are WOOOD, Muuto, westelm.ca, Living Spaces, roomstogo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Westwing.