Brand page · Personal Care · United States
Wet Brush: 58.5K visits a month, 15 active Meta ads, Gravity score 637.
Wet Brush — Wet Brush is a brand that sells detangling brushes, combs, and hair accessories designed to make brushing pain-free for all hair types. In September 2026 wetbrush.com drew an estimated 58.5K visits, up 30% on the month before. It ranks #1,232 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wet Brush is a brand that sells detangling brushes, combs, and hair accessories designed to make brushing pain-free for all hair types.
01 · Traffic
How much traffic Wet Brush gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wet Brush drew an estimated 58.5K visits in September 2026, up 30% on the month before and down 11% over three months.
- Worldwide#148,685of 4.5M sites · Top 5%
- In United States#47,977of 1.2M sites · Top 5%
- Personal Care, worldwide#7,479of 215,119 brands · Top 5%
- Personal Care, United States#1,232of 33,626 brands · Top 5%
58.5K
estimated visits in September
1 mo ▲ +30.0%4 mo ▼ −11.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wet Brush.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wet Brush holds 2.9 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 33% one star.
Beauty Supply Store Beauty Product Supplier Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wet Brush sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wet Brush sells on Shopify, 99% of its catalogue in stock. The best seller is MacKenzie-Childs x Wet Brush Paddle Detangler - Rosy Check, at US$17.99, followed by Wet Brush x Dreamy Disney Princess Original Detangler - Rapunzel and Frizz-Free Detangler - Pink.
#1MacKenzie-Childs x Wet Brush Paddle Detangler - Rosy CheckWet BrushUS$17.99In stock
#2Wet Brush x Dreamy Disney Princess Original Detangler - RapunzelWet BrushUS$15.99In stock
#3Frizz-Free Detangler - PinkWet BrushUS$14.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wet Brush in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 81% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$15.49
- Currency
- USD
04 · Ads
What Wet Brush is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wet Brush runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2025 (image, text, video).
Back by Popular DemandWet Brush1 Oct 2026video
Mini DetanglerWet Brush28 Sept 2026image
Back by Popular DemandWet Brush28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026J & D Brush Co., LLCverified
Text ad21 Oct 2026J & D Brush Co., LLCverified
Text ad20 Oct 2026J & D Brush Co., LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wet Brush.
The creators who tag @thewetbrush on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wet Brush competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wet Brush among Personal Care brands in United States. The closest is NappStar, then TOUCHES by TIRCUIT - The Hair Studio, Goiple, 360waves.com, Nappy N Happy, ARIIMODA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NappStarnappstar.com | |||||||
| TOUCHES by TIRCUIT - The Hair Studiotbythairstudio.com | |||||||
| Goiplegoiplecare.com | |||||||
| 360waves.com360waves.com | |||||||
| Nappy N Happynappynhappy.com | |||||||
| ARIIMODAariimoda.com |
07 · Company
The company behind Wet Brush.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wet Brush is a company based in Commack, United States, on a domain registered in October 2005. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Commack
- Founded
- Data not available
- Domain registered
- 28 Oct 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wetbrush.com · Shopify · USD
- Catalogue
- 27 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wet Brush
What people ask Google about Wet Brush.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wet Brush a legit company?
According to Gravity by Benchr, Wet Brush is a brand based in Commack, United States: its website has existed since October 2005, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 198,304 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Wet Brush?
Wet Brush is a brand that sells detangling brushes, combs, and hair accessories designed to make brushing pain-free for all hair types. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Wet Brush expensive?
Wet Brush's best seller, MacKenzie-Childs x Wet Brush Paddle Detangler - Rosy Check, sells US$17.99 on wetbrush.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check wetbrush.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Wet Brush promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wet Brush advertises on Facebook and Instagram and on Google, where its offers often run. Check wetbrush.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wet Brush?
Wet Brush sells on its own website, wetbrush.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wet Brush?
Gravity by Benchr records a company based in Commack, United States, whose domain was registered in 2005, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wet Brush growing?
Not at the moment. Gravity by Benchr estimates about 58,500 visits to wetbrush.com in September 2026, up 30% in a month and down 11% over three months. Wet Brush ranks #1,232 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wet Brush use?
Gravity by Benchr identifies wetbrush.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wet Brush spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wet Brush on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Wet Brush ranks #1,232 of 33,626 by estimated traffic. Its closest competitors on the same market are NappStar, TOUCHES by TIRCUIT - The Hair Studio, Goiple, 360waves.com, Nappy N Happy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wet Brush.