Brand page · Hobbies & Creative Arts
Whatnot: 20.7M visits a month, 4,072 active Meta ads.
Whatnot — Whatnot is a live shopping marketplace where users can buy, sell, and connect around various products including sneakers, sports cards, fashion, electronics, and collectibles. In September 2026 whatnot.com drew an estimated 20.7M visits, down 10% on the month before. It ranks #1 of 32,083 Hobbies & Creative Arts brands and holds a 4.2 Trustpilot rating over 12,425 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Whatnot is a live shopping marketplace where users can buy, sell, and connect around various products including sneakers, sports cards, fashion, electronics, and collectibles.
01 · Traffic
How much traffic Whatnot gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Whatnot drew an estimated 20.7M visits in September 2026, down 10% on the month before and up 0% over three months.
- Worldwide#1,048of 4.5M sites · Top 1%
- In United States#407of 1.2M sites · Top 1%
- Hobbies & Creative Arts, worldwide#3of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#1of 32,083 brands · Top 1%
20.7M
estimated visits in September
1 mo ▼ −10.1%4 mo ▲ +0.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Whatnot.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Whatnot holds 4.2 out of 5 on Trustpilot over 12,425 reviews, 8,138 of them in the last twelve months: 70% of customers give five stars and 14% one star. That volume places Whatnot in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Whatnot scores 4.6 over 21 reviews.
Collectibles Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Whatnot sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Whatnot's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Whatnot in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Whatnot is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Whatnot runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Umbreon MasterballWhatnot14 Oct 2026image
Whatnot: Shop, Sell, ConnectWhatnot14 Oct 2026video
Whatnot: Shop, Sell, ConnectWhatnot14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Whatnot Inc.verified
Image ad21 Oct 2026Whatnot Inc.verified
Text ad21 Oct 2026Thibaut Arioliverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Whatnot.
The creators who tag @whatnot on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @whatnot on Instagram, led by CollectibleTags (25.7K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCollectibleTags@collectibletags · 🇺🇸 US | Gaming streaming tech culture Creator | 25.7K | — | 13 | Tagged @whatnot |
06 · Competitors according to Gravity
Who Whatnot competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Whatnot among Hobbies & Creative Arts brands. The closest is stockx.com, then eBay.de, eBay, Fanatics Live, aukro.cz, TrueGether.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| stockx.comstockx.com | |||||||
| eBay.deebay.de | |||||||
| eBayebayinc.com | |||||||
| Fanatics Livefanatics.live | |||||||
| aukro.czaukro.cz | |||||||
| TrueGethertruegether.com |
07 · Company
The company behind Whatnot.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Whatnot is an e-commerce brand, founded in 2019 according to LinkedIn, on a domain registered in May 1996. It employs about 2,223 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2019, per LinkedIn
- Domain registered
- 22 May 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,223 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- whatnot.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Whatnot
What people ask Google about Whatnot.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Whatnot legit or a scam?
According to Gravity by Benchr, Whatnot is a brand: its website has existed since May 1996, its Trustpilot profile is claimed by the brand, it employs 2,223 people on LinkedIn, it has 1,327,673 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Whatnot?
Customers rate Whatnot 4.2 out of 5 on Trustpilot over 12,425 reviews, 8,138 of them in the last twelve months: 70% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Whatnot scores 4.6 over 21 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Whatnot known for?
Whatnot is a live shopping marketplace where users can buy, sell, and connect around various products including sneakers, sports cards, fashion, electronics, and collectibles. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Whatnot promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Whatnot advertises on Facebook and Instagram and on Google, where its offers often run. Check whatnot.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Whatnot?
Gravity by Benchr records a company, founded in 2019 according to LinkedIn, on a domain registered in 1996, with 2,223 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Whatnot growing?
Yes. Gravity by Benchr estimates about 20,651,900 visits to whatnot.com in September 2026, down 10% in a month and up 0% over three months. Whatnot ranks #1 of 32,083 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Whatnot spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Whatnot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Whatnot ranks #1 of 32,083 by estimated traffic. Its closest competitors on the same market are stockx.com, eBay.de, eBay, Fanatics Live, aukro.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Whatnot.