Brand page · Clothing · Denmark
Wheat: 35.1K visits a month, 176 active Meta ads, Gravity score 654.
Wheat — Wheat.dk is a Danish children's clothing brand that sells high-quality children's wear in organic or recycled materials with Scandinavian design. In September 2026 wheat.dk drew an estimated 35.1K visits, up 9% on the month before. It ranks #197 of 1,522 Clothing brands in Denmark and holds a 2.8 Trustpilot rating over 382 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wheat.dk is a Danish children's clothing brand that sells high-quality children's wear in organic or recycled materials with Scandinavian design.
01 · Traffic
How much traffic Wheat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wheat drew an estimated 35.1K visits in September 2026, up 9% on the month before and up 220% over three months.
- Worldwide#230,202of 4.5M sites · Top 10%
- In Denmark#1,352of 21.4K sites · Top 10%
- Clothing, worldwide#21,974of 459,295 brands · Top 5%
- Clothing, Denmark#197of 1,522 brands · Top 20%
35.1K
estimated visits in September
1 mo ▲ +8.8%4 mo ▲ +220.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wheat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wheat holds 2.8 out of 5 on Trustpilot over 382 reviews, 26 of them in the last twelve months: 71% of customers give five stars and 20% one star. That volume places Wheat in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wheat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wheat sells on Shopify, 31% of its catalogue in stock. The best seller is Termosæt Frey - rose, at DKK 299.50, followed by Printet Termo Gummistøvle - clouds and Termosæt Frey - olive.
#1Termosæt Frey - roseWheatDKK 299.50In stock
#2Printet Termo Gummistøvle - cloudsWheatDKK 239.97In stock
#3Termosæt Frey - oliveWheatDKK 299.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wheat in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 3% of the catalogue
- In stock
- 31%
- Upper price quartile
- US$52.44
- Currency
- DKK
04 · Ads
What Wheat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wheat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
Rippen T-Shirt L/S Ida - ivoryWheat8 Oct 2026image
Regenbekleidung Olo Hose - hazelWheat8 Oct 2026image
Kurze Hose Olly - light blue chambrayWheat8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OFFSPRING A/Sverified
Text ad20 Oct 2026OFFSPRING A/Sverified
Text ad20 Oct 2026OFFSPRING A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wheat.
The creators who tag @wheatdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wheatdk on Instagram, led by 𝒩𝒶𝓉𝒶𝓁𝒾𝒶 (26K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝒩𝒶𝓉𝒶𝓁𝒾𝒶@lady__nela · 🇵🇱 PL | Parenting family Creator | 26K | 1.1% | 4 | Tagged @wheatdk |
06 · Competitors according to Gravity
Who Wheat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wheat among Clothing brands in Denmark. The closest is Wheat, then Wheat, Wheat, Småfolk.dk, marmarcopenhagen.com, Flöss.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wheatwheat.eu | |||||||
| Wheatwheat.de | |||||||
| Wheatwheat.no | |||||||
| Småfolk.dksmafolk.dk | |||||||
| marmarcopenhagen.commarmarcopenhagen.com | |||||||
| Flössfloess.dk |
07 · Company
The company behind Wheat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wheat is a company based in Gentofte, Denmark, founded in 2002 according to LinkedIn, on a domain registered in May 2001. It employs about 75 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Gentofte
- Founded
- 2002, per LinkedIn
- Domain registered
- 2 May 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 75 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wheat.dk · Shopify · DKK
- Catalogue
- 92 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wheat
What people ask Google about Wheat.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wheat legit?
According to Gravity by Benchr, Wheat is a brand based in Gentofte, Denmark: its website has existed since May 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 75 people on LinkedIn, it has 102,474 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wheat reviews: is it worth it?
Customers rate Wheat 2.8 out of 5 on Trustpilot over 382 reviews, 26 of them in the last twelve months: 71% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wheat sell?
Wheat.dk is a Danish children's clothing brand that sells high-quality children's wear in organic or recycled materials with Scandinavian design. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Wheat expensive?
Wheat's best seller, Termosæt Frey - rose, sells DKK 299.50 on wheat.dk. 31% of the catalogue is in stock. Gravity does not track prices daily: check wheat.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Wheat have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wheat advertises on Facebook and Instagram and on Google, where its offers often run. Check wheat.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wheat?
Wheat sells on its own website, wheat.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wheat?
Gravity by Benchr records a company based in Gentofte, Denmark, founded in 2002 according to LinkedIn, on a domain registered in 2001, with 75 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wheat growing?
Yes. Gravity by Benchr estimates about 35,100 visits to wheat.dk in September 2026, up 9% in a month and up 220% over three months. Wheat ranks #197 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wheat use?
Gravity by Benchr identifies wheat.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wheat spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wheat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Wheat ranks #197 of 1,522 by estimated traffic. Its closest competitors on the same market are Wheat, Wheat, Wheat, Småfolk.dk, marmarcopenhagen.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wheat.