Brand page · Outdoor Recreation
Wheel & Sprocket: 92.8K visits a month, 7 active Meta ads.
Wheel & Sprocket — Wheel & Sprocket is a bicycle retail store chain that sells bikes, accessories, and offers bike rentals. They operate twelve stores in Wisconsin and Illinois. In September 2026 wheelandsprocket.com drew an estimated 92.8K visits, down 28% on the month before. It ranks #347 of 14,873 Outdoor Recreation brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Wheel & Sprocket is a bicycle retail store chain that sells bikes, accessories, and offers bike rentals. They operate twelve stores in Wisconsin and Illinois.
01 · Traffic
How much traffic Wheel & Sprocket gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wheel & Sprocket drew an estimated 92.8K visits in September 2026, down 28% on the month before and down 13% over three months.
- Worldwide#99,910of 4.5M sites · Top 5%
- In United States#32,648of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#1,792of 101,136 brands · Top 5%
- Outdoor Recreation, United States#347of 14,873 brands · Top 5%
92.8K
estimated visits in September
1 mo ▼ −27.8%4 mo ▼ −13.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wheel & Sprocket.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wheel & Sprocket holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Bicycle Rental Service Bicycle Store Bicycle Repair Shop Bike Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wheel & Sprocket sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wheel & Sprocket's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Wheel & Sprocket in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Wheel & Sprocket is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wheel & Sprocket runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Ride Now, Pay LaterWheel & Sprocket6 Oct 2026image
Ride Now, Pay LaterWheel & Sprocket5 Oct 2026image
Go Electric!Wheel & Sprocket1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wheel & Sprocketverified
Text ad20 Oct 2026Wheel & Sprocketverified
Text ad19 Oct 2026Wheel & Sprocketverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wheel & Sprocket.
The creators who tag @wheelandsprocket on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wheelandsprocket on Instagram, led by Great American Rail-Trail (16.8K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGreat American Rail-Trail@greatamericanrailtrail · 🇺🇸 US | Travel tourism exploration Creator | 16.8K | 1.4% | 2 | Tagged @wheelandsprocket |
06 · Competitors according to Gravity
Who Wheel & Sprocket competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wheel & Sprocket among Outdoor Recreation brands. The closest is AvidAngler, then mic21株式会社, nasluka-shop.com, Miętus, we cycle, MTBIKER.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AvidAngleravidangler.ru | |||||||
| mic21株式会社mic21.com | |||||||
| nasluka-shop.comnasluka-shop.com | |||||||
| Miętussklep-mietus.pl | |||||||
| we cyclewecycle.de | |||||||
| MTBIKERmtbiker.de |
07 · Company
The company behind Wheel & Sprocket.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wheel & Sprocket is an e-commerce brand, founded in 1973 according to LinkedIn, on a domain registered in May 2000. It employs about 94 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1973, per LinkedIn
- Domain registered
- 15 May 2000
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 94 on LinkedIn
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wheelandsprocket.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wheel & Sprocket
What people ask Google about Wheel & Sprocket.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wheel & Sprocket legit or a scam?
According to Gravity by Benchr, Wheel & Sprocket is a brand: its website has existed since May 2000, it employs 94 people on LinkedIn, it has 6,625 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Wheel & Sprocket?
Wheel & Sprocket is a bicycle retail store chain that sells bikes, accessories, and offers bike rentals. They operate twelve stores in Wisconsin and Illinois. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Wheel & Sprocket promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wheel & Sprocket advertises on Facebook and Instagram and on Google, where its offers often run. Check wheelandsprocket.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Wheel & Sprocket?
Gravity by Benchr records a company, founded in 1973 according to LinkedIn, on a domain registered in 2000, with 94 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wheel & Sprocket doing well?
Not at the moment. Gravity by Benchr estimates about 92,800 visits to wheelandsprocket.com in September 2026, down 28% in a month and down 13% over three months. Wheel & Sprocket ranks #347 of 14,873 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Wheel & Sprocket's ad budget?
Gravity by Benchr does not publish a spend figure for Wheel & Sprocket on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Wheel & Sprocket ranks #347 of 14,873 by estimated traffic. Its closest competitors on the same market are AvidAngler, mic21株式会社, nasluka-shop.com, Miętus, we cycle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wheel & Sprocket.