Brand page · Outdoor Recreation · United Kingdom
Wheelbase: 92.5K visits a month, 8 active Meta ads, Gravity score 576.
Wheelbase — Wheelbase is a UK-based cycle retailer that sells bikes, cycling equipment, and accessories from various brands. They offer both online and in-store services with locations in the Lake District, North East, and Yorkshire. In September 2026 wheelbase.co.uk drew an estimated 92.5K visits, down 9% on the month before. It ranks #100 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.7 Trustpilot rating over 2,735 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wheelbase is a UK-based cycle retailer that sells bikes, cycling equipment, and accessories from various brands. They offer both online and in-store services with locations in the Lake District, North East, and Yorkshire.
01 · Traffic
How much traffic Wheelbase gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wheelbase drew an estimated 92.5K visits in September 2026, down 9% on the month before and down 18% over three months.
- Worldwide#100,212of 4.5M sites · Top 5%
- In United Kingdom#5,202of 192K sites · Top 5%
- Outdoor Recreation, worldwide#1,799of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#100of 3,414 brands · Top 5%
92.5K
estimated visits in September
1 mo ▼ −9.5%4 mo ▼ −17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wheelbase.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wheelbase holds 4.7 out of 5 on Trustpilot over 2,735 reviews, 184 of them in the last twelve months: 89% of customers give five stars and 2% one star. That volume places Wheelbase in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Bicycle Store Road Cycling Bicycle Repair Shop Bike Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wheelbase sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wheelbase's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wheelbase in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Wheelbase is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wheelbase runs Meta ads on Facebook, Instagram, Messenger, Audience Network, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Cannondale Topstone 3Wheelbase Cycles1 Oct 2026image
Wheelbase.co.uk - Road | Mountain | Hybrid | KidsWheelbase Cycles1 Oct 2026image
Wheelbase.co.uk - Road | Mountain | Hybrid | KidsWheelbase Cycles28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Wheelbase Lakeland Limitedverified
Text ad20 Oct 2026Wheelbase Lakeland Limitedverified
Text ad20 Oct 2026Wheelbase Lakeland Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wheelbase.
The creators who tag @wheelbase.co.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wheelbase.co.uk on Instagram, led by Cold Dark North (11.9K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCold Dark North@colddarknorth · 🇬🇧 GB | Travel tourism exploration Creator | 11.9K | 1.3% | 2 | Tagged @wheelbase.co.uk |
06 · Competitors according to Gravity
Who Wheelbase competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wheelbase among Outdoor Recreation brands in United Kingdom. The closest is Avfoni, then CarpZone, Sihirli Olta, Alltricks, bunbun-fishing.com, Aventure Nordique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Avfoniavfoni.com | |||||||
| CarpZonecarpzone.com.ua | |||||||
| Sihirli Oltasihirliolta.com | |||||||
| Alltricksalltricks.nl | |||||||
| bunbun-fishing.combunbun-fishing.com | |||||||
| Aventure Nordiqueaventurenordique.com |
07 · Company
The company behind Wheelbase.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wheelbase is a company based in United Kingdom, founded in 1993 according to LinkedIn, on a domain registered in May 1997. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1993, per LinkedIn
- Domain registered
- 7 May 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wheelbase.co.uk · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wheelbase
What people ask Google about Wheelbase.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wheelbase legit or a scam?
According to Gravity by Benchr, Wheelbase is a brand based in United Kingdom: its website has existed since May 1997, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 9 people on LinkedIn, it has 9,568 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Wheelbase?
Customers rate Wheelbase 4.7 out of 5 on Trustpilot over 2,735 reviews, 184 of them in the last twelve months: 89% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wheelbase?
Wheelbase is a UK-based cycle retailer that sells bikes, cycling equipment, and accessories from various brands. They offer both online and in-store services with locations in the Lake District, North East, and Yorkshire. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Wheelbase promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wheelbase advertises on Facebook and Instagram and on Google, where its offers often run. Check wheelbase.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wheelbase?
Wheelbase sells on its own website, wheelbase.co.uk, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wheelbase?
Gravity by Benchr records a company based in United Kingdom, founded in 1993 according to LinkedIn, on a domain registered in 1997, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wheelbase doing well?
Not at the moment. Gravity by Benchr estimates about 92,500 visits to wheelbase.co.uk in September 2026, down 9% in a month and down 18% over three months. Wheelbase ranks #100 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wheelbase use?
Gravity by Benchr identifies wheelbase.co.uk as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wheelbase spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wheelbase on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Wheelbase ranks #100 of 3,414 by estimated traffic. Its closest competitors on the same market are Avfoni, CarpZone, Sihirli Olta, Alltricks, bunbun-fishing.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wheelbase.