Brand page · Vehicle Parts & Accessories · Italy
Wheelup: 219K visits a month, 27 active Meta ads, Gravity score 534.
Wheelup — Wheelup is a retail chain that sells motorcycle clothing, helmets and accessories from various brands. In September 2026 wheelup.it drew an estimated 219K visits, down 39% on the month before. It ranks #11 of 779 Vehicle Parts & Accessories brands in Italy and holds a 4.2 Trustpilot rating over 4,166 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Vehicle Parts & Accessories brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wheelup is a retail chain that sells motorcycle clothing, helmets and accessories from various brands.
01 · Traffic
How much traffic Wheelup gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wheelup drew an estimated 219K visits in September 2026, down 39% on the month before and down 45% over three months.
- Worldwide#48,430of 4.5M sites · Top 5%
- In Italy#1,229of 138K sites · Top 1%
- Vehicle Parts & Accessories, worldwide#737of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, Italy#11of 779 brands · Top 5%
219K
estimated visits in September
1 mo ▼ −39.5%4 mo ▼ −44.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wheelup.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wheelup holds 4.2 out of 5 on Trustpilot over 4,166 reviews, 395 of them in the last twelve months: 76% of customers give five stars and 6% one star. That volume places Wheelup in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Motorcycle Equipment and Accessories Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wheelup sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wheelup's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wheelup in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wheelup is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wheelup runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
🪖 Sai mettere correttamente il casco? 💡il casco deve stare a “filo mento”, e devono avanzare due dita dall’inizio della fronte. 👉E tu lo sWheelup6 Oct 2026video
WheelupWheelup6 Oct 2026image
👀 Guardare dietro in pista? ❌ Errore da principiante❌ 🎯 In pista si guarda solo avanti: la traiettoria, il punto di corda, il prossimo sorpWheelup6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Omnia Retail Srlverified
Text ad21 Oct 2026Omnia Retail Srlverified
Text ad21 Oct 2026Omnia Retail Srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wheelup.
The creators who tag @wheelup.it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wheelup.it on Instagram, led by LUCA LUNETTA (33.6K followers, 9.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLUCA LUNETTA@lucalunetta58 · 🇮🇹 IT | Automotive mobility Creator | 33.6K | 9.1% | 4 | Tagged @wheelup.it |
06 · Competitors according to Gravity
Who Wheelup competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wheelup among Vehicle Parts & Accessories brands in Italy. The closest is ActionMoto, then Motoblouz, OutletMoto.eu, xlmoto.at, motardinn.com, motorradland.net.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ActionMotoactionmoto.it | |||||||
| Motoblouzmotoblouz.es | |||||||
| OutletMoto.euoutletmoto.eu | |||||||
| xlmoto.atxlmoto.at | |||||||
| motardinn.commotardinn.com | |||||||
| motorradland.netmotorradland.net |
07 · Company
The company behind Wheelup.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wheelup is a company based in Italy, founded in 2001 according to LinkedIn. It employs about 114 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2001, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 114 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wheelup.it · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wheelup
What people ask Google about Wheelup.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wheelup a legit company?
According to Gravity by Benchr, Wheelup is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 114 people on LinkedIn, it has 76,777 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wheelup reviews
Customers rate Wheelup 4.2 out of 5 on Trustpilot over 4,166 reviews, 395 of them in the last twelve months: 76% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wheelup sell?
Wheelup is a retail chain that sells motorcycle clothing, helmets and accessories from various brands. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Wheelup promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wheelup advertises on Facebook and Instagram and on Google, where its offers often run. Check wheelup.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wheelup?
Wheelup sells on its own website, wheelup.it, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wheelup?
Gravity by Benchr records a company based in Italy, founded in 2001 according to LinkedIn, with 114 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wheelup doing well?
Not at the moment. Gravity by Benchr estimates about 219,400 visits to wheelup.it in September 2026, down 39% in a month and down 45% over three months. Wheelup ranks #11 of 779 Vehicle Parts & Accessories brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wheelup use?
Gravity by Benchr identifies wheelup.it as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wheelup spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wheelup on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in Italy?
Among Vehicle Parts & Accessories brands in Italy in the Gravity by Benchr index, Wheelup ranks #11 of 779 by estimated traffic. Its closest competitors on the same market are ActionMoto, Motoblouz, OutletMoto.eu, xlmoto.at, motardinn.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wheelup.