Brand page · Personal Care · Australia
Whif: 195K visits a month, 449 active Meta ads, Gravity score 579.
Whif — Whif is a brand that sells designer inspired perfumes, offering vegan, cruelty-free, clean and affordable fragrances for women and men. In September 2026 whif.com.au drew an estimated 195K visits, down 2% on the month before. It ranks #25 of 6,103 Personal Care brands in Australia and holds a 4.3 Trustpilot rating over 1,026 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Whif is a brand that sells designer inspired perfumes, offering vegan, cruelty-free, clean and affordable fragrances for women and men.
01 · Traffic
How much traffic Whif gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Whif drew an estimated 195K visits in September 2026, down 2% on the month before and down 23% over three months.
- Worldwide#53,602of 4.5M sites · Top 5%
- In Australia#1,106of 105K sites · Top 5%
- Personal Care, worldwide#2,445of 215,119 brands · Top 5%
- Personal Care, Australia#25of 6,103 brands · Top 1%
195K
estimated visits in September
1 mo ▼ −1.6%4 mo ▼ −23.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Whif.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Whif holds 4.3 out of 5 on Trustpilot over 1,026 reviews, 918 of them in the last twelve months: 72% of customers give five stars and 11% one star. That volume places Whif in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Perfume Store Flavours, Fragrances and Aroma Supplier Cosmetics Store Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Whif sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Whif sells on Shopify, 97% of its catalogue in stock. The best seller is Patchouli Muse, at A$25.00–A$50.00, followed by Seductive Noir and Crystal Ambrosia.
#1Patchouli MuseWhifA$25.00–A$50.00In stock
#2Seductive NoirWhifA$25.00–A$45.00In stock
#3Crystal AmbrosiaWhifA$25.00–A$55.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Whif in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 100% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$17.43
- Currency
- AUD
04 · Ads
What Whif is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Whif runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
Designer Inspired Perfumes, Without the Price Tag 💸Whif6 Oct 2026video
"The best dupe fragrances, smells exactly the same." ⭐⭐⭐⭐⭐Whif5 Oct 2026image
If It Smells The Same, Why Spend More? Find Your Signature Scent!Whif5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Avodia Group Pty Ltdverified
Text ad21 Oct 2026Avodia Group Pty Ltdverified
Text ad21 Oct 2026Avodia Group Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Whif.
The creators who tag @getwhif on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Whif competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Whif among Personal Care brands in Australia. The closest is Perfumistta, then Essential Perfume, Perfume Parlour, One Bold Chemist, Made in Lab -, Palermo Perfumes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Perfumisttaperfumistta.com.br | |||||||
| Essential Perfumeessentialperfume.in | |||||||
| Perfume Parlourperfume-parlour.co.uk | |||||||
| One Bold Chemistoneboldchemist.com | |||||||
| Made in Lab -madeinlab.pl | |||||||
| Palermo Perfumespalermoperfumes.com.au |
07 · Company
The company behind Whif.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Whif is a company based in Brendale, Australia. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Brendale
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- whif.com.au · Shopify · AUD
- Catalogue
- 25 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Whif
What people ask Google about Whif.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Whif a legit company?
According to Gravity by Benchr, Whif is a brand based in Brendale, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 53,179 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Whif reviews
Customers rate Whif 4.3 out of 5 on Trustpilot over 1,026 reviews, 918 of them in the last twelve months: 72% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Whif known for?
Whif is a brand that sells designer inspired perfumes, offering vegan, cruelty-free, clean and affordable fragrances for women and men. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Whif expensive?
Whif's best seller, Patchouli Muse, sells from A$25.00 to A$50.00 on whif.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check whif.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Whif have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Whif advertises on Facebook and Instagram and on Google, where its offers often run. Check whif.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Whif?
Whif sells on its own website, whif.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Whif?
Gravity by Benchr records a company based in Brendale, Australia, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Whif growing?
Not at the moment. Gravity by Benchr estimates about 194,900 visits to whif.com.au in September 2026, down 2% in a month and down 23% over three months. Whif ranks #25 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Whif use?
Gravity by Benchr identifies whif.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Whif spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Whif on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Whif ranks #25 of 6,103 by estimated traffic. Its closest competitors on the same market are Perfumistta, Essential Perfume, Perfume Parlour, One Bold Chemist, Made in Lab -. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Whif.