Brand page · Vehicle Parts & Accessories
WhipMats: 101K visits a month, 89 active Meta ads.
WhipMats — WhipMats is a company that specializes in custom-made car mats and seat covers, offering personalized products designed to protect vehicle interiors while enhancing their appearance with unique designs and high-quality materials. In September 2026 whipmats.com drew an estimated 101K visits, down 19% on the month before. It ranks #42 of 3,182 Vehicle Parts & Accessories brands and holds a 3.9 Trustpilot rating over 473 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
WhipMats is a company that specializes in custom-made car mats and seat covers, offering personalized products designed to protect vehicle interiors while enhancing their appearance with unique designs and high-quality materials.
01 · Traffic
How much traffic WhipMats gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WhipMats drew an estimated 101K visits in September 2026, down 19% on the month before and up 58% over three months.
- Worldwide#92,631of 4.5M sites · Top 5%
- In United Kingdom#4,826of 192K sites · Top 5%
- Vehicle Parts & Accessories, worldwide#1,710of 167,964 brands · Top 5%
- Vehicle Parts & Accessories, United Kingdom#42of 3,182 brands · Top 5%
101K
estimated visits in September
1 mo ▼ −18.7%4 mo ▲ +57.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WhipMats.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WhipMats holds 3.9 out of 5 on Trustpilot over 473 reviews, 473 of them in the last twelve months: 55% of customers give five stars and 18% one star. That volume places WhipMats in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Car Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WhipMats sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WhipMats sells on Shopify, 100% of its catalogue in stock. The best seller is Custom Car Floor Mats + 5 FREE GIFTS, at £59.95–£149.95, followed by Custom Car Floor Mats and Air Fresheners.
#3Custom Car Floor Mats + 5 FREE GIFTSWhipMats£59.95–£149.95In stock
Custom Car Floor MatsWhipMats£59.95–£149.95In stock
Air FreshenersWhipMats£9.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places WhipMats in its comparison group.
- Average rating
- 3.63 / 5
- Rated products
- 9% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$185.23
- Currency
- GBP
04 · Ads
What WhipMats is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WhipMats runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2026 (image, text, video).
The Best Deal Ever!Whipmats7 Oct 2026video
The Best Deal Ever!Whipmats7 Oct 2026video
The Best Deal Ever!Whipmats7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026BSB ECOMERCE LIMITEDverified
Text ad21 Oct 2026BSB ECOMERCE LIMITEDverified
Text ad20 Oct 2026BSB ECOMERCE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WhipMats.
The creators who tag @whipmats.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who WhipMats competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WhipMats among Vehicle Parts & Accessories brands. The closest is Smartliner, then pazoma, Exclusive, IRONMAN 4X4, Prime EVA, FENRIR-MOTORCYCLE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Smartlinersmartliner-usa.com | |||||||
| pazomapazomaracing.com | |||||||
| Exclusivetapeteexclusive.com.br | |||||||
| IRONMAN 4X4ironman4x4.global | |||||||
| Prime EVAprimeeva.pl | |||||||
| FENRIR-MOTORCYCLEfenrir-moto.com |
07 · Company
The company behind WhipMats.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WhipMats is an e-commerce brand, on a domain registered in July 2025.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 17 Jul 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- whipmats.com · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WhipMats
What people ask Google about WhipMats.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WhipMats a legit company?
According to Gravity by Benchr, WhipMats is a brand: its website has existed since July 2025, it sells on a Shopify store, it has 12,274 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
WhipMats reviews: is it worth it?
Customers rate WhipMats 3.9 out of 5 on Trustpilot over 473 reviews, 473 of them in the last twelve months: 55% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WhipMats?
WhipMats is a company that specializes in custom-made car mats and seat covers, offering personalized products designed to protect vehicle interiors while enhancing their appearance with unique designs and high-quality materials. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification, October 2026.
How much does WhipMats cost?
WhipMats' best seller, Custom Car Floor Mats + 5 FREE GIFTS, sells from £59.95 to £149.95 on whipmats.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check whipmats.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
WhipMats promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: WhipMats advertises on Facebook and Instagram and on Google, where its offers often run. Check whipmats.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WhipMats?
WhipMats sells on its own website, whipmats.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind WhipMats?
Gravity by Benchr records a company, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is WhipMats doing well?
Yes. Gravity by Benchr estimates about 101,400 visits to whipmats.com in September 2026, down 19% in a month and up 58% over three months. WhipMats ranks #42 of 3,182 Vehicle Parts & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WhipMats use?
Gravity by Benchr identifies whipmats.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records.
How much does WhipMats spend on Meta ads?
Gravity by Benchr does not publish a spend figure for WhipMats on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands?
Among Vehicle Parts & Accessories brands in the Gravity by Benchr index, WhipMats ranks #42 of 3,182 by estimated traffic. Its closest competitors on the same market are Smartliner, pazoma, Exclusive, IRONMAN 4X4, Prime EVA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WhipMats.