Brand page · Kitchen & Dining
Whirlpool: 2.5M visits a month, 62 active Meta ads.
Whirlpool — Whirlpool is a brand that manufactures and sells home appliances including kitchen and laundry products for household use. In September 2026 whirlpool.com drew an estimated 2.5M visits, up 2% on the month before. It ranks #6 of 25,135 Kitchen & Dining brands and holds a 1.1 Trustpilot rating over 814 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Whirlpool is a brand that manufactures and sells home appliances including kitchen and laundry products for household use.
01 · Traffic
How much traffic Whirlpool gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Whirlpool drew an estimated 2.5M visits in September 2026, up 2% on the month before and up 5% over three months.
- Worldwide#6,834of 4.5M sites · Top 1%
- In United States#2,296of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#102of 145,612 brands · Top 1%
- Kitchen & Dining, United States#6of 25,135 brands · Top 1%
2.5M
estimated visits in September
1 mo ▲ +2.2%4 mo ▲ +5.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Whirlpool.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Whirlpool holds 1.1 out of 5 on Trustpilot over 814 reviews, 282 of them in the last twelve months: 1% of customers give five stars and 95% one star. That volume places Whirlpool in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Whirlpool sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Whirlpool's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Whirlpool in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Whirlpool is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Whirlpool runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
Easy Subscription, Cleaner WaterWhirlpool6 Oct 2026image
Big Deals on Whirlpool®Whirlpool5 Oct 2026image
Whirlpool® Commercial Top-Load Washer, Non-Vend in WhiteWhirlpool4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Whirlpool Corporationverified
Text ad21 Oct 2026Whirlpool Corporationverified
Text ad21 Oct 2026Whirlpool Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Whirlpool.
The creators who tag @whirlpoolusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @whirlpoolusa on Instagram, led by 𝐶𝑂𝑈𝑅𝑇𝑁𝐸𝑌 𝑀𝐶𝐾𝐸𝑁𝑍𝐼𝐸 | 𝘭𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 𝘤𝘳𝘦𝘢𝘵𝘰𝘳 (32.1K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐶𝑂𝑈𝑅𝑇𝑁𝐸𝑌 𝑀𝐶𝐾𝐸𝑁𝑍𝐼𝐸 | 𝘭𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 𝘤𝘳𝘦𝘢𝘵𝘰𝘳@courtmckenzie_ · 🇺🇸 US | Parenting family Creator | 32.1K | 0.9% | 2 | Tagged @whirlpoolusa |
06 · Competitors according to Gravity
Who Whirlpool competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Whirlpool among Kitchen & Dining brands. The closest is Maytag, then Amana, GE Appliances, Frigidaire, Shop Appliances, IFB Appliances.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maytagmaytag.com | |||||||
| Amanaamana.com | |||||||
| GE Appliancesgeappliances.com | |||||||
| Frigidairefrigidaire.ca | |||||||
| Shop Appliancesshopappliances.com | |||||||
| IFB Appliancesifbappliances.com |
07 · Company
The company behind Whirlpool.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Whirlpool is an e-commerce brand, on a domain registered in December 1998.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 10 Dec 1998
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- whirlpool.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Whirlpool
What people ask Google about Whirlpool.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Whirlpool legit?
According to Gravity by Benchr, Whirlpool is a brand: its website has existed since December 1998, its Trustpilot profile is claimed by the brand, it has 48,882 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Whirlpool reviews
Customers rate Whirlpool 1.1 out of 5 on Trustpilot over 814 reviews, 282 of them in the last twelve months: 1% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Whirlpool?
Whirlpool is a brand that manufactures and sells home appliances including kitchen and laundry products for household use. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Whirlpool have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Whirlpool advertises on Facebook and Instagram and on Google, where its offers often run. Check whirlpool.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Whirlpool?
Gravity by Benchr records a company, whose domain was registered in 1998. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Whirlpool doing well?
Yes. Gravity by Benchr estimates about 2,534,400 visits to whirlpool.com in September 2026, up 2% in a month and up 5% over three months. Whirlpool ranks #6 of 25,135 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Whirlpool's ad budget?
Gravity by Benchr does not publish a spend figure for Whirlpool on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, Whirlpool ranks #6 of 25,135 by estimated traffic. Its closest competitors on the same market are Maytag, Amana, GE Appliances, Frigidaire, Shop Appliances. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Whirlpool.