Brand page · Kitchen & Dining · Italy
Whirlpool: 184K visits a month, 2 active Meta ads.
Whirlpool — Whirlpool is a brand that manufactures and sells home appliances including washing machines, dryers, refrigerators, freezers, ovens, microwaves, and cooktops. In September 2026 whirlpool.it drew an estimated 184K visits, up 15% on the month before. It ranks #9 of 1,299 Kitchen & Dining brands in Italy and holds a 3.1 Trustpilot rating over 6,436 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Whirlpool is a brand that manufactures and sells home appliances including washing machines, dryers, refrigerators, freezers, ovens, microwaves, and cooktops.
01 · Traffic
How much traffic Whirlpool gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Whirlpool drew an estimated 184K visits in September 2026, up 15% on the month before and up 29% over three months.
- Worldwide#56,183of 4.5M sites · Top 5%
- In Italy#1,398of 138K sites · Top 5%
- Kitchen & Dining, worldwide#1,193of 145,612 brands · Top 1%
- Kitchen & Dining, Italy#9of 1,299 brands · Top 1%
184K
estimated visits in September
1 mo ▲ +15.2%4 mo ▲ +29.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Whirlpool.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Whirlpool holds 3.1 out of 5 on Trustpilot over 6,436 reviews, 598 of them in the last twelve months: 66% of customers give five stars and 20% one star. That volume places Whirlpool in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Whirlpool sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Whirlpool's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Whirlpool in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Whirlpool is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Whirlpool runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Scopri la precisione di un calore sempre sotto controllo. Grazie alla funzione HeatControl, guidata dalla tecnologia 6° Senso, puoi impostarWhirlpool5 Oct 2026image
Scopri la precisione di un calore sempre sotto controllo. Grazie alla funzione HeatControl, guidata dalla tecnologia 6° Senso, puoi impostarWhirlpool5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026European Appliances Italy S.R.L.verified
Text ad20 Oct 2026European Appliances Italy S.R.L.verified
Text ad20 Oct 2026European Appliances Italy S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Whirlpool.
The creators who tag @whirlpool_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @whirlpool_italia on Instagram, led by Camilla | GREENtips (67.8K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCamilla | GREENtips@camilla_agazzone · 🇮🇹 IT | Food cooking nutrition Creator | 67.8K | 2.0% | 1 | Tagged @whirlpool_italia |
06 · Competitors according to Gravity
Who Whirlpool competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Whirlpool among Kitchen & Dining brands in Italy. The closest is Maytag, then aeg.it, Kenmore, Shop Appliances, Gorenje, fisherpaykel.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maytagmaytag.com | |||||||
| aeg.itaeg.it | |||||||
| Kenmorekenmore.com | |||||||
| Shop Appliancesshopappliances.com | |||||||
| Gorenjegorenje.com | |||||||
| fisherpaykel.comfisherpaykel.com |
07 · Company
The company behind Whirlpool.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Whirlpool is a company based in Italy, founded in 1955 according to LinkedIn. It employs about 118 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1955, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- closed
- President
- Data not available
- Activity code
- Data not available
- Employees
- 118 on LinkedIn · 201-500
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- whirlpool.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Whirlpool
What people ask Google about Whirlpool.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Whirlpool legit?
According to Gravity by Benchr, Whirlpool is a brand based in Italy: its Trustpilot profile is claimed by the brand, it employs 118 people on LinkedIn, it has 15,637 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Whirlpool?
Customers rate Whirlpool 3.1 out of 5 on Trustpilot over 6,436 reviews, 598 of them in the last twelve months: 66% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Whirlpool known for?
Whirlpool is a brand that manufactures and sells home appliances including washing machines, dryers, refrigerators, freezers, ovens, microwaves, and cooktops. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Whirlpool have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Whirlpool advertises on Facebook and Instagram and on Google, where its offers often run. Check whirlpool.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Whirlpool?
Gravity by Benchr records a company based in Italy, founded in 1955 according to LinkedIn, with 118 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Whirlpool growing?
Yes. Gravity by Benchr estimates about 183,900 visits to whirlpool.it in September 2026, up 15% in a month and up 29% over three months. Whirlpool ranks #9 of 1,299 Kitchen & Dining brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Whirlpool's ad budget?
Gravity by Benchr does not publish a spend figure for Whirlpool on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Italy?
Among Kitchen & Dining brands in Italy in the Gravity by Benchr index, Whirlpool ranks #9 of 1,299 by estimated traffic. Its closest competitors on the same market are Maytag, aeg.it, Kenmore, Shop Appliances, Gorenje. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Whirlpool.