Brand page · Party & Celebration · United Kingdom

Whistlefish Top 5% worldwide Top 5% in United Kingdom Top 1% in Party & Celebration Top 1% in Party & Celebration in United Kingdom
whistlefish.com·🇬🇧 Redruth, United Kingdom· Shopify·Since 2003

Whistlefish: 112K visits a month, 112 active Meta ads, Gravity score 772.

Whistlefish — Whistlefish creates and sells beautifully designed greeting cards, artwork, and gifts. Their cards are made by artists in the UK using recycled and FSC certified paper. In September 2026 whistlefish.com drew an estimated 112K visits, down 36% on the month before. It ranks #19 of 3,536 Party & Celebration brands in United Kingdom and holds a 5.0 Trustpilot rating over 4,981 reviews.

whistlefish.com@whistlefish 42.5KFacebookLinkedIn 2KTrustpilot 5.0Meta Ad Library 112

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
112K
−36% vs. August 2026
Instagram followers
42.5K
2,467 posts · @whistlefish
Trustpilot
5.0
4,981 reviews · 4,812 in 12 months
Meta ads
112
active · on Google since 2022
Products
96%
in stock · 374 collections
Rank in United Kingdom
#19
of 3,536 in Party & Celebration
LinkedIn
2K
followers · 48 employees
Earned media value
€1.5k
per month, Instagram

Gravity score

772/ 1000 · 10 of 10 indicators rated
Brand Power685
Momentum804
Performance829

Percentiles within 20 peers: Party & Celebration brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Whistlefish creates and sells beautifully designed greeting cards, artwork, and gifts. Their cards are made by artists in the UK using recycled and FSC certified paper.

01 · Traffic

How much traffic Whistlefish gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Whistlefish drew an estimated 112K visits in September 2026, down 36% on the month before and up 1% over three months.

  • Worldwide#84,994of 4.5M sites · Top 5%
  • In United Kingdom#4,371of 192K sites · Top 5%
  • Party & Celebration, worldwide#267of 46,327 brands · Top 1%
  • Party & Celebration, United Kingdom#19of 3,536 brands · Top 1%
Monthly visitssource Sept 2026

112K

estimated visits in September

1 mo ▼ −36.5%4 mo ▲ +1.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Whistlefish.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Whistlefish holds 5.0 out of 5 on Trustpilot over 4,981 reviews, 4,812 of them in the last twelve months: 96% of customers give five stars and 1% one star. That volume places Whistlefish in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %. On Google, Whistlefish scores 4.9 over 41 reviews.

Trustpilotclaimed page · read 21 Oct 2026
5.0TrustScore · 4,981 reviews · 4,812 in 12 months
Top 5% review volumeTop 1% rating quality
5 ★96%
4 ★2%
3 ★0%
2 ★0%
1 ★1%

Stationery Store Greeting Card Shop Art Gallery Christmas Store

Google reviewsread 20 Oct 2026
4.941 reviews on the Google business profile
5 ★98%
4 ★0%
3 ★2%
2 ★0%
1 ★0%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Whistlefish sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Whistlefish sells on Shopify, 96% of its catalogue in stock. The best seller is STAMP2ND - 8 x 2nd Class Stamps, at £7.28, followed by E111 - Blue And Gold Birthday Balloons Card and TREE01 - Woodland Creation Contribution.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Gift Giving44%
Artwork23%
Party Supplies4%
Arts & Crafts3%

Share of the catalogue by product family.

Activity mixdominant: Party & Celebration
Party & Celebration48%
Decor28%
Hobbies & Creative Arts3%
Linens & Bedding2%
Cosmetic & Toiletry Bags2%

The dominant category places Whistlefish in its comparison group.

Prices and ratingsstore data
Average rating
4.93 / 5
Rated products
42% of the catalogue
In stock
96%
Upper price quartile
US$39.71
Currency
GBP

05 · Influencers

Who talks about Whistlefish.

The creators who tag @whistlefish on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @whistlefish on Instagram, led by Cherry (69.1K followers, 1.0% engagement).

Influencersaccounts tagging @whistlefish · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCherry@dickson_vintage · 🇬🇧 GBDecoration garden diy Creator69.1K1.0%1Tagged @whistlefish
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Whistlefish competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Whistlefish among Party & Celebration brands in United Kingdom. The closest is Local Lingo, then Jackdaw and Bear, And Hope Designs, Annie Dornan-Smith, Connect The Dots Design, DESIGN SMITH LTD.

CompetitorsParty & Celebration · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Local Lingolocallingo.co.uk
Jackdaw and Bearjackdawandbear.co.uk
And Hope Designsandhopedesigns.com
Annie Dornan-Smithanniedornansmith.co.uk
Connect The Dots Designconnectthedotsdesign.com
DESIGN SMITH LTDdesignsmithstudio.co.uk
Competitors Gravity finds for Whistlefish. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Whistlefish with Local Lingo

07 · Company

The company behind Whistlefish.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Whistlefish is a company based in Redruth, United Kingdom, founded in 1996 according to LinkedIn, on a domain registered in June 2003. It employs about 48 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Redruth
Founded
1996, per LinkedIn
Domain registered
2 Jun 2003
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
48 on LinkedIn · 51-200
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
whistlefish.com · Shopify · GBP
Catalogue
374 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Whistlefish

What people ask Google about Whistlefish.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Whistlefish legit?

According to Gravity by Benchr, Whistlefish is a brand based in Redruth, United Kingdom: its website has existed since June 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 48 people on LinkedIn, it has 42,517 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Whistlefish reviews: is it worth it?

Customers rate Whistlefish 5.0 out of 5 on Trustpilot over 4,981 reviews, 4,812 of them in the last twelve months: 96% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Whistlefish scores 4.9 over 41 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Whistlefish known for?

Whistlefish creates and sells beautifully designed greeting cards, artwork, and gifts. Their cards are made by artists in the UK using recycled and FSC certified paper. Gravity by Benchr classifies it under Party & Celebration, with Gift Giving making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Whistlefish expensive?

Whistlefish's best seller, STAMP2ND - 8 x 2nd Class Stamps, sells £7.28 on whistlefish.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check whistlefish.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Whistlefish discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Whistlefish advertises on Facebook and Instagram and on Google, where its offers often run. Check whistlefish.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Whistlefish?

Whistlefish sells on its own website, whistlefish.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Whistlefish?

Gravity by Benchr records a company based in Redruth, United Kingdom, founded in 1996 according to LinkedIn, on a domain registered in 2003, with 48 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Whistlefish growing?

Yes. Gravity by Benchr estimates about 112,300 visits to whistlefish.com in September 2026, down 36% in a month and up 1% over three months. Whistlefish ranks #19 of 3,536 Party & Celebration brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Whistlefish use?

Gravity by Benchr identifies whistlefish.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Whistlefish spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Whistlefish on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Party & Celebration brands in United Kingdom?

Among Party & Celebration brands in United Kingdom in the Gravity by Benchr index, Whistlefish ranks #19 of 3,536 by estimated traffic. Its closest competitors on the same market are Local Lingo, Jackdaw and Bear, And Hope Designs, Annie Dornan-Smith, Connect The Dots Design. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Whistlefish.