Brand page · Kitchen & Dining · Denmark
Whiteaway: 100K visits a month, 35 active Meta ads, Gravity score 442.
Whiteaway — Whiteaway Group is a Danish company that sells and ships appliances through several online shops, franchise chains and wholesalers, being the leading supplier in Scandinavia in its field. In September 2026 whiteaway.com drew an estimated 100K visits, down 31% on the month before. It ranks #15 of 570 Kitchen & Dining brands in Denmark and holds a 4.2 Trustpilot rating over 22,652 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Kitchen & Dining brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Whiteaway Group is a Danish company that sells and ships appliances through several online shops, franchise chains and wholesalers, being the leading supplier in Scandinavia in its field.
01 · Traffic
How much traffic Whiteaway gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Whiteaway drew an estimated 100K visits in September 2026, down 31% on the month before and down 49% over three months.
- Worldwide#93,628of 4.5M sites · Top 5%
- In Denmark#439of 21.4K sites · Top 5%
- Kitchen & Dining, worldwide#2,225of 145,612 brands · Top 5%
- Kitchen & Dining, Denmark#15of 570 brands · Top 5%
100K
estimated visits in September
1 mo ▼ −30.9%4 mo ▼ −49.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Whiteaway.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Whiteaway holds 4.2 out of 5 on Trustpilot over 22,652 reviews, 808 of them in the last twelve months: 77% of customers give five stars and 7% one star. That volume places Whiteaway in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Kitchen Supply Store Refrigerator Store Appliance Store Barber Supply Store Internet Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Whiteaway sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Whiteaway's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Whiteaway in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Whiteaway is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Whiteaway runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since February 2022 (image, text, video).
Miele Almindelig støvsugerwhiteaway.com11 Oct 2026image
Store besparelser. Right away.whiteaway.com3 Oct 2026video
Electrolux Induktionskogepladewhiteaway.com1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026WHITEAWAY A/Sverified
Text ad21 Oct 2026WHITEAWAY A/Sverified
Text ad21 Oct 2026WHITEAWAY A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Whiteaway.
The creators who tag @whiteaway on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Whiteaway competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Whiteaway among Kitchen & Dining brands in Denmark. The closest is biougnach.ma, then eurekaelectrodomesticos.es, Ramsons, awadserag.com, The Appliance Depot, riotechappliances.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| biougnach.mabiougnach.ma | |||||||
| eurekaelectrodomesticos.eseurekaelectrodomesticos.es | |||||||
| Ramsonsramsons.com.br | |||||||
| awadserag.comawadserag.com | |||||||
| The Appliance Depottheappliancedepot.co.uk | |||||||
| riotechappliances.comriotechappliances.com |
07 · Company
The company behind Whiteaway.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Whiteaway is a company based in Denmark, founded in 2007 according to LinkedIn, on a domain registered in May 2008. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2007, per LinkedIn
- Domain registered
- 16 May 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- whiteaway.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Whiteaway
What people ask Google about Whiteaway.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Whiteaway a legit company?
According to Gravity by Benchr, Whiteaway is a brand based in Denmark: its website has existed since May 2008, its Trustpilot profile is claimed by the brand, it employs 10 people on LinkedIn, it has 10,143 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Whiteaway reviews: is it worth it?
Customers rate Whiteaway 4.2 out of 5 on Trustpilot over 22,652 reviews, 808 of them in the last twelve months: 77% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Whiteaway known for?
Whiteaway Group is a Danish company that sells and ships appliances through several online shops, franchise chains and wholesalers, being the leading supplier in Scandinavia in its field. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Whiteaway promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Whiteaway advertises on Facebook and Instagram and on Google, where its offers often run. Check whiteaway.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Whiteaway?
Gravity by Benchr records a company based in Denmark, founded in 2007 according to LinkedIn, on a domain registered in 2008, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Whiteaway growing?
Not at the moment. Gravity by Benchr estimates about 100,100 visits to whiteaway.com in September 2026, down 31% in a month and down 49% over three months. Whiteaway ranks #15 of 570 Kitchen & Dining brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Whiteaway spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Whiteaway on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Denmark?
Among Kitchen & Dining brands in Denmark in the Gravity by Benchr index, Whiteaway ranks #15 of 570 by estimated traffic. Its closest competitors on the same market are biougnach.ma, eurekaelectrodomesticos.es, Ramsons, awadserag.com, The Appliance Depot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Whiteaway.