Brand page · Beverages

White Claw® Top 1% worldwide Top 1% in Beverages
whiteclaw.com· Wordpress·Since 2009

White Claw®: 659K visits a month, 11 active Meta ads.

White Claw® — White Claw is a brand that makes alcoholic drinks, specifically hard seltzer products. In September 2026 whiteclaw.com drew an estimated 659K visits, down 14% on the month before. It ranks #14 of 12,385 Beverages brands.

whiteclaw.com@whiteclaw 254KFacebookLinkedIn 20Trustpilot 3.2Meta Ad Library 11

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
659K
−14% vs. August 2026
Instagram followers
254K
@whiteclaw
Trustpilot
3.2
2 reviews
Meta ads
11
active
Products
—
Data not available
Rank in United States
#14
of 12,385 in Beverages
LinkedIn
20
followers · 7 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

White Claw is a brand that makes alcoholic drinks, specifically hard seltzer products.

01 · Traffic

How much traffic White Claw® gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

White Claw® drew an estimated 659K visits in September 2026, down 14% on the month before and down 23% over three months.

  • Worldwide#19,958of 4.5M sites · Top 1%
  • In United States#6,556of 1.2M sites · Top 1%
  • Beverages, worldwide#64of 97,069 brands · Top 1%
  • Beverages, United States#14of 12,385 brands · Top 1%
Monthly visitssource Sept 2026

659K

estimated visits in September

1 mo ▼ −14.4%4 mo ▼ −23.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about White Claw®.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

White Claw® holds 3.2 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 50% one star.

Trustpilotclaimed page · read 21 Oct 2026
3.2TrustScore · 2 reviews
5 ★0%
4 ★0%
3 ★0%
2 ★50%
1 ★50%

Food, Beverages & Tobacco

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What White Claw® sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read White Claw®'s catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Beverages
Beverages85%
Clothing8%
Kitchen & Dining1%

The dominant category places White Claw® in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about White Claw®.

The creators who tag @whiteclaw on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @whiteclaw · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who White Claw® competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for White Claw® among Beverages brands. The closest is Mikes Hard, then cutwaterspirits.com, jointheq.co.uk, Athletic Brewing Company, BERO, LCBO.

CompetitorsBeverages · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Mikes Hardmikeshard.com
cutwaterspirits.comcutwaterspirits.com
jointheq.co.ukjointheq.co.uk
Athletic Brewing Companyathleticbrewing.com
BEROberobrewing.com
LCBOlcbo.com
Competitors Gravity finds for White Claw®. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare White Claw® with Mikes Hard

07 · Company

The company behind White Claw®.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

White Claw® is an e-commerce brand, on a domain registered in September 2009. It employs about 7 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
28 Sept 2009
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
7 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
whiteclaw.com · Wordpress
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about White Claw®

What people ask Google about White Claw®.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is White Claw® a legit company?

According to Gravity by Benchr, White Claw® is a brand: its website has existed since September 2009, its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it employs 7 people on LinkedIn, it has 254,185 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is White Claw®?

White Claw is a brand that makes alcoholic drinks, specifically hard seltzer products. Gravity by Benchr classifies it under Beverages. Source: Gravity by Benchr product classification.

Does White Claw® have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: White Claw® advertises on Facebook and Instagram, where its offers often run. Check whiteclaw.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy White Claw®?

White Claw® sells on its own website, whiteclaw.com, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns White Claw®?

Gravity by Benchr records a company, whose domain was registered in 2009, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is White Claw® growing?

Not at the moment. Gravity by Benchr estimates about 659,400 visits to whiteclaw.com in September 2026, down 14% in a month and down 23% over three months. White Claw® ranks #14 of 12,385 Beverages brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does White Claw® use?

Gravity by Benchr identifies whiteclaw.com as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records.

How much does White Claw® spend on Meta ads?

Gravity by Benchr does not publish a spend figure for White Claw® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Beverages brands?

Among Beverages brands in the Gravity by Benchr index, White Claw® ranks #14 of 12,385 by estimated traffic. Its closest competitors on the same market are Mikes Hard, cutwaterspirits.com, jointheq.co.uk, Athletic Brewing Company, BERO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with White Claw®.