Brand page · Puzzles · United States

White Mountain Puzzles Top 5% worldwide Top 5% in United States Top 5% in Puzzles Top 5% in Puzzles in United States
whitemountainpuzzles.com·🇺🇸 Jackson, United States· Shopify·Since 1999

White Mountain Puzzles: 124K visits a month, 85 active Meta ads, Gravity score 551.

White Mountain Puzzles — White Mountain Puzzles is an American company that sells jigsaw puzzles for adults, kids and families. The company has been in business for over 30 years and offers a wide variety of puzzles by different artists and themes. In September 2026 whitemountainpuzzles.com drew an estimated 124K visits, down 16% on the month before. It ranks #9 of 503 Puzzles brands in United States and holds a 4.8 Trustpilot rating over 60,165 reviews.

whitemountainpuzzles.com@whitemountainpuzzles 23KFacebookTrustpilot 4.8Meta Ad Library 85

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
124K
−16% vs. August 2026
Instagram followers
23K
567 posts · @whitemountainpuzzles
Trustpilot
4.8
60,165 reviews · 7,771 in 12 months
Meta ads
85
active · on Google since 2023
Products
79%
in stock · 99 collections
Rank in United States
#9
of 503 in Puzzles
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

551/ 1000 · 8 of 10 indicators rated
Brand Power527
Momentum550
Performance577

Percentiles within 11 peers: Puzzles brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

White Mountain Puzzles is an American company that sells jigsaw puzzles for adults, kids and families. The company has been in business for over 30 years and offers a wide variety of puzzles by different artists and themes.

01 · Traffic

How much traffic White Mountain Puzzles gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

White Mountain Puzzles drew an estimated 124K visits in September 2026, down 16% on the month before and down 0% over three months.

  • Worldwide#78,177of 4.5M sites · Top 5%
  • In United States#25,791of 1.2M sites · Top 5%
  • Puzzles, worldwide#25of 2,271 brands · Top 5%
  • Puzzles, United States#9of 503 brands · Top 5%
Monthly visitssource Sept 2026

124K

estimated visits in September

1 mo ▼ −16.0%4 mo ▼ −0.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about White Mountain Puzzles.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

White Mountain Puzzles holds 4.8 out of 5 on Trustpilot over 60,165 reviews, 7,771 of them in the last twelve months: 88% of customers give five stars and 1% one star. That volume places White Mountain Puzzles in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.

Trustpilotclaimed page · read 21 Oct 2026
4.8TrustScore · 60,165 reviews · 7,771 in 12 months
Top 1% review volumeTop 5% rating quality
5 ★88%
4 ★7%
3 ★3%
2 ★1%
1 ★1%

Toy and Game Manufacturer Game Store Hobby Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What White Mountain Puzzles sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

White Mountain Puzzles sells on Shopify, 79% of its catalogue in stock. The best seller is Readers Paradise (1244pz) - 1000 Pieces, at US$21.99, followed by Cereal Boxes (1261pz) - 1000 Piece Jigsaw Puzzle and The Movies (1338pz) - 1000 Pieces.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Jigsaw Puzzles82%
Jigsaw Puzzle Accessories2%
Puzzles1%
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Puzzles
Puzzles99%
Gift Cards0%
Decor0%
Food Items0%
Media0%

The dominant category places White Mountain Puzzles in its comparison group.

Prices and ratingsstore data
Average rating
4.91 / 5
Rated products
84% of the catalogue
In stock
79%
Upper price quartile
US$21.99
Currency
USD

05 · Influencers

Who talks about White Mountain Puzzles.

The creators who tag @whitemountainpuzzles on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @whitemountainpuzzles on Instagram, led by USA Jigsaw Puzzle Association (11.5K followers, 0.7% engagement).

Influencersaccounts tagging @whitemountainpuzzles · Instagram
AccountProfileFollowersEngagementTagsRelationship
UUSA Jigsaw Puzzle Association@usajigsawpuzzle · 🇺🇸 USDecoration garden diy Creator11.5K0.7%1Tagged @whitemountainpuzzles
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who White Mountain Puzzles competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for White Mountain Puzzles among Puzzles brands in United States. The closest is Bits and Pieces, then Puzzles +, puzzle.at, puzzlemania.at, Puzzledly, Puzzle Warehouse.

CompetitorsPuzzles · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bits and Piecesbitsandpieces.com
Puzzles +puzzlesplus.com.au
puzzle.atpuzzle.at
puzzlemania.atpuzzlemania.at
Puzzledlypuzzledly.com
Puzzle Warehousepuzzlewarehouse.com
Competitors Gravity finds for White Mountain Puzzles. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare White Mountain Puzzles with Bits and Pieces

07 · Company

The company behind White Mountain Puzzles.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

White Mountain Puzzles is a company based in Jackson, United States, on a domain registered in August 1999.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Jackson
Founded
Data not available
Domain registered
12 Aug 1999
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
whitemountainpuzzles.com · Shopify · USD
Catalogue
99 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about White Mountain Puzzles

What people ask Google about White Mountain Puzzles.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is White Mountain Puzzles legit or a scam?

According to Gravity by Benchr, White Mountain Puzzles is a brand based in Jackson, United States: its website has existed since August 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 23,036 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

White Mountain Puzzles reviews

Customers rate White Mountain Puzzles 4.8 out of 5 on Trustpilot over 60,165 reviews, 7,771 of them in the last twelve months: 88% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does White Mountain Puzzles sell?

White Mountain Puzzles is an American company that sells jigsaw puzzles for adults, kids and families. The company has been in business for over 30 years and offers a wide variety of puzzles by different artists and themes. Gravity by Benchr classifies it under Puzzles, with Jigsaw Puzzles making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does White Mountain Puzzles cost?

White Mountain Puzzles' best seller, Readers Paradise (1244pz) - 1000 Pieces, sells US$21.99 on whitemountainpuzzles.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check whitemountainpuzzles.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does White Mountain Puzzles have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: White Mountain Puzzles advertises on Facebook and Instagram and on Google, where its offers often run. Check whitemountainpuzzles.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy White Mountain Puzzles?

White Mountain Puzzles sells on its own website, whitemountainpuzzles.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns White Mountain Puzzles?

Gravity by Benchr records a company based in Jackson, United States, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is White Mountain Puzzles doing well?

Not at the moment. Gravity by Benchr estimates about 124,000 visits to whitemountainpuzzles.com in September 2026, down 16% in a month and down 0% over three months. White Mountain Puzzles ranks #9 of 503 Puzzles brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does White Mountain Puzzles use?

Gravity by Benchr identifies whitemountainpuzzles.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is White Mountain Puzzles' ad budget?

Gravity by Benchr does not publish a spend figure for White Mountain Puzzles on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Puzzles brands in United States?

Among Puzzles brands in United States in the Gravity by Benchr index, White Mountain Puzzles ranks #9 of 503 by estimated traffic. Its closest competitors on the same market are Bits and Pieces, Puzzles +, puzzle.at, puzzlemania.at, Puzzledly. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with White Mountain Puzzles.