Brand page · Clothing · United States
White Sands: 50.4K visits a month, 83 active Meta ads, Gravity score 543.
White Sands — White Sands is an Australian swimwear brand that designs and sells luxury swimsuits including micro bikinis, string bikinis, and thong bikinis. In September 2026 whitesandsswim.com drew an estimated 50.4K visits, up 47% on the month before. It ranks #614 of 12,275 Clothing brands in United States and holds a 1.7 Trustpilot rating over 50 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
White Sands is an Australian swimwear brand that designs and sells luxury swimsuits including micro bikinis, string bikinis, and thong bikinis.
01 · Traffic
How much traffic White Sands gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
White Sands drew an estimated 50.4K visits in September 2026, up 47% on the month before and up 90% over three months.
- Worldwide#168,847of 4.5M sites · Top 5%
- In Australia#4,110of 105K sites · Top 5%
- Clothing, worldwide#16,259of 459,295 brands · Top 5%
- Clothing, Australia#614of 12,275 brands · Top 10%
50.4K
estimated visits in September
1 mo ▲ +46.5%4 mo ▲ +89.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about White Sands.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
White Sands holds 1.7 out of 5 on Trustpilot over 50 reviews, 25 of them in the last twelve months: 4% of customers give five stars and 90% one star. That volume places White Sands in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Swimwear Store Activewear Store Beach Clothing Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What White Sands sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
White Sands sells on Shopify, 75% of its catalogue in stock. The best seller is Hayman Thong Bikini Bottoms - Leopard, at US$35.00, followed by Eve Triangle Bikini Top - Leopard and Hayman Thong Bikini Bottoms - Ivy.
#1Hayman Thong Bikini Bottoms - LeopardWhite SandsUS$35.00In stock
#2Eve Triangle Bikini Top - LeopardWhite SandsUS$35.00In stock
#3Hayman Thong Bikini Bottoms - IvyWhite SandsUS$35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places White Sands in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 100% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$35.00
- Currency
- USD
04 · Ads
What White Sands is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
White Sands runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since November 2024 (image, text, video).
Up to 70% OffWhite Sands6 Oct 2026video
Up to 70% OffWhite Sands2 Oct 2026video
Up to 70% OffWhite Sands30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026White Sands Swimwearverified
Text ad20 Oct 2026White Sands Swimwearverified
Text ad20 Oct 2026White Sands Swimwearverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about White Sands.
The creators who tag @whitesandsswim on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @whitesandsswim on Instagram, led by Rhiana Geer (72.4K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRhiana Geer@rhiana_geer · 🇦🇺 AU | Fashion style luxury Creator | 72.4K | 1.0% | 2 | Tagged @whitesandsswim |
06 · Competitors according to Gravity
Who White Sands competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for White Sands among Clothing brands in United States. The closest is Tinye Swimwear, then DOLL Swimwear, Aqua Tropic Swimwear, Anne Cole, ISMÊ Swim, Lime Ricki.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tinye Swimweartinyeswim.com | |||||||
| DOLL Swimwearshop.doll.com | |||||||
| Aqua Tropic Swimwearaquatropicswim.com | |||||||
| Anne Coleannecole.com | |||||||
| ISMÊ Swimismeswim.com | |||||||
| Lime Rickilimericki.com |
07 · Company
The company behind White Sands.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
White Sands is a company based in Torrance, United States, founded in 2008 according to LinkedIn, on a domain registered in December 2014. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Torrance
- Founded
- 2008, per LinkedIn
- Domain registered
- 29 Dec 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- whitesandsswim.com · Shopify · USD
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about White Sands
What people ask Google about White Sands.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is White Sands legit or a scam?
According to Gravity by Benchr, White Sands is a brand based in Torrance, United States: its website has existed since December 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 100,475 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about White Sands?
Customers rate White Sands 1.7 out of 5 on Trustpilot over 50 reviews, 25 of them in the last twelve months: 4% give five stars, 90% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is White Sands known for?
White Sands is an Australian swimwear brand that designs and sells luxury swimsuits including micro bikinis, string bikinis, and thong bikinis. Gravity by Benchr classifies it under Clothing, with Swimwear making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is White Sands expensive?
White Sands' best seller, Hayman Thong Bikini Bottoms - Leopard, sells US$35.00 on whitesandsswim.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check whitesandsswim.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
White Sands promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: White Sands advertises on Facebook and Instagram and on Google, where its offers often run. Check whitesandsswim.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy White Sands?
White Sands sells on its own website, whitesandsswim.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns White Sands?
Gravity by Benchr records a company based in Torrance, United States, founded in 2008 according to LinkedIn, on a domain registered in 2014, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is White Sands growing?
Yes. Gravity by Benchr estimates about 50,400 visits to whitesandsswim.com in September 2026, up 47% in a month and up 90% over three months. White Sands ranks #614 of 12,275 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does White Sands use?
Gravity by Benchr identifies whitesandsswim.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does White Sands spend on Meta ads?
Gravity by Benchr does not publish a spend figure for White Sands on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, White Sands ranks #614 of 12,275 by estimated traffic. Its closest competitors on the same market are Tinye Swimwear, DOLL Swimwear, Aqua Tropic Swimwear, Anne Cole, ISMÊ Swim. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with White Sands.