Brand page · Household Supplies · Australia
Who Gives a Crap: 1.1M visits a month, 1,083 active Meta ads.
Who Gives a Crap — Who Gives A Crap is an Australian toilet paper company that sells eco-friendly toilet paper, paper towels and tissues, donating 50% of profits to help build toilets for those in need. In September 2026 whogivesacrap.org drew an estimated 1.1M visits, down 4% on the month before. It ranks #5 of 3,739 Household Supplies brands in Australia and holds a 4.2 Trustpilot rating over 3,651 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Who Gives A Crap is an Australian toilet paper company that sells eco-friendly toilet paper, paper towels and tissues, donating 50% of profits to help build toilets for those in need.
01 · Traffic
How much traffic Who Gives a Crap gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Who Gives a Crap drew an estimated 1.1M visits in September 2026, down 4% on the month before and up 9% over three months.
- Worldwide#13,294of 4.5M sites · Top 1%
- In United States#4,417of 1.2M sites · Top 1%
- Household Supplies, worldwide#21of 30,320 brands · Top 1%
- Household Supplies, United States#5of 3,739 brands · Top 1%
1.1M
estimated visits in September
1 mo ▼ −4.1%4 mo ▲ +8.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Who Gives a Crap.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Who Gives a Crap holds 4.2 out of 5 on Trustpilot over 3,651 reviews, 648 of them in the last twelve months: 69% of customers give five stars and 14% one star. That volume places Who Gives a Crap in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Who Gives a Crap scores 4.7 over 215 reviews.
Furniture Store Bathroom Remodeler
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Who Gives a Crap sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Who Gives a Crap sells on Shopify, 91% of its catalogue in stock. The best seller is 100% Bamboo Toilet Paper, at US$28.00–US$75.00, followed by 100% Recycled Toilet Paper and 100% Bamboo Tissues.
#1100% Bamboo Toilet PaperWho Gives a CrapUS$28.00–US$75.00In stock
#2100% Recycled Toilet PaperWho Gives a CrapUS$42.00–US$68.00In stock
#3100% Bamboo TissuesWho Gives a CrapUS$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Who Gives a Crap in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 100% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$35.00
- Currency
- USD
04 · Ads
What Who Gives a Crap is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Who Gives a Crap runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Nothing weird in hereWho Gives A Crap8 Oct 2026video
Suuuuuuper long rollsWho Gives A Crap8 Oct 2026video
Good for your bum and your budgetWho Gives A Crap8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Who Gives A Crap Incverified
Text ad20 Oct 2026Good Goods Pty Ltdverified
Text ad20 Oct 2026Good Goods Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Who Gives a Crap.
The creators who tag @whogivesacraptp on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @whogivesacraptp on Instagram, led by Sarah Sprange (21K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSarah Sprange@sarahsprange · 🇦🇺 AU | Photography visual arts Creator | 21K | 1.2% | 2 | Tagged @whogivesacraptp |
06 · Competitors according to Gravity
Who Who Gives a Crap competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Who Gives a Crap among Household Supplies brands in Australia. The closest is factory-moon.com, then Govyy, wyatt.com.sa, charmin.com, jjtissue.com, kleannaramall.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| factory-moon.comfactory-moon.com | |||||||
| Govyygovyy.com | |||||||
| wyatt.com.sawyatt.com.sa | |||||||
| charmin.comcharmin.com | |||||||
| jjtissue.comjjtissue.com | |||||||
| kleannaramall.comkleannaramall.com |
07 · Company
The company behind Who Gives a Crap.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Who Gives a Crap is a company based in Australia, founded in 2012 according to LinkedIn, on a domain registered in January 2010. It employs about 311 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2012, per LinkedIn
- Domain registered
- 19 Jan 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 311 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- whogivesacrap.org · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Who Gives a Crap
What people ask Google about Who Gives a Crap.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Who Gives a Crap legit or a scam?
According to Gravity by Benchr, Who Gives a Crap is a brand based in Australia: its website has existed since January 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 311 people on LinkedIn, it has 441,049 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Who Gives a Crap reviews: is it worth it?
Customers rate Who Gives a Crap 4.2 out of 5 on Trustpilot over 3,651 reviews, 648 of them in the last twelve months: 69% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Who Gives a Crap scores 4.7 over 215 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Who Gives a Crap known for?
Who Gives A Crap is an Australian toilet paper company that sells eco-friendly toilet paper, paper towels and tissues, donating 50% of profits to help build toilets for those in need. Gravity by Benchr classifies it under Household Supplies, with Household Paper Products making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Who Gives a Crap expensive?
Who Gives a Crap's best seller, 100% Bamboo Toilet Paper, sells from US$28.00 to US$75.00 on whogivesacrap.org. 91% of the catalogue is in stock. Gravity does not track prices daily: check whogivesacrap.org before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Who Gives a Crap discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Who Gives a Crap advertises on Facebook and Instagram and on Google, where its offers often run. Check whogivesacrap.org for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Who Gives a Crap?
Who Gives a Crap sells on its own website, whogivesacrap.org, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Who Gives a Crap?
Gravity by Benchr records a company based in Australia, founded in 2012 according to LinkedIn, on a domain registered in 2010, with 311 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Who Gives a Crap doing well?
Yes. Gravity by Benchr estimates about 1,115,200 visits to whogivesacrap.org in September 2026, down 4% in a month and up 9% over three months. Who Gives a Crap ranks #5 of 3,739 Household Supplies brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Who Gives a Crap use?
Gravity by Benchr identifies whogivesacrap.org as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records.
How much does Who Gives a Crap spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Who Gives a Crap on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in Australia?
Among Household Supplies brands in Australia in the Gravity by Benchr index, Who Gives a Crap ranks #5 of 3,739 by estimated traffic. Its closest competitors on the same market are factory-moon.com, Govyy, wyatt.com.sa, charmin.com, jjtissue.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Who Gives a Crap.