Brand page · Plumbing · United Kingdom
Wickes: 7.2M visits a month, 377 active Meta ads.
Wickes — Wickes is a home improvement retailer that sells DIY and trade products for kitchens, bathrooms, gardens, and other home projects. In September 2026 wickes.co.uk drew an estimated 7.2M visits, down 15% on the month before. It ranks #1 of 820 Plumbing brands in United Kingdom and holds a 4.4 Trustpilot rating over 77,305 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Wickes is a home improvement retailer that sells DIY and trade products for kitchens, bathrooms, gardens, and other home projects.
01 · Traffic
How much traffic Wickes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wickes drew an estimated 7.2M visits in September 2026, down 15% on the month before and down 13% over three months.
- Worldwide#2,878of 4.5M sites · Top 1%
- In United Kingdom#94of 192K sites · Top 1%
- Plumbing, worldwide#2of 39,496 brands · Top 1%
- Plumbing, United Kingdom#1of 820 brands · Top 1%
7.2M
estimated visits in September
1 mo ▼ −15.2%4 mo ▼ −12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wickes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wickes holds 4.4 out of 5 on Trustpilot over 77,305 reviews, 15,244 of them in the last twelve months: 68% of customers give five stars and 20% one star. That volume places Wickes in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Hardware Store Solar Energy Company Kitchen Supply Store Bathroom Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wickes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wickes's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wickes in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wickes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wickes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Find out moreWickes7 Oct 2026image
Find out moreWickes7 Oct 2026image
Find out moreWickes7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wickes Building Supplies Ltdverified
Text ad21 Oct 2026Wickes Building Supplies Ltdverified
Text ad21 Oct 2026Wickes Building Supplies Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wickes.
The creators who tag @wickes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wickes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wickes among Plumbing brands in United Kingdom. The closest is Praktiker, then bricodepot.fr, diy.by, Mr.Bricolage, Home Outlet, Castorama.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Praktikerpraktiker.bg | |||||||
| bricodepot.frbricodepot.fr | |||||||
| diy.bydiy.by | |||||||
| Mr.Bricolagemr-bricolage.be | |||||||
| Home Outlethomeoutlet.com | |||||||
| Castoramacastorama.pl |
07 · Company
The company behind Wickes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wickes is a company based in United Kingdom, founded in 1972 according to LinkedIn, on a domain registered in July 1995. It employs about 5,214 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1972, per LinkedIn
- Domain registered
- 14 Jul 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,214 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wickes.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wickes
What people ask Google about Wickes.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wickes a legit company?
According to Gravity by Benchr, Wickes is a brand based in United Kingdom: its website has existed since July 1995, its Trustpilot profile is claimed by the brand, it employs 5,214 people on LinkedIn, it has 99,821 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Wickes reviews: is it worth it?
Customers rate Wickes 4.4 out of 5 on Trustpilot over 77,305 reviews, 15,244 of them in the last twelve months: 68% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wickes sell?
Wickes is a home improvement retailer that sells DIY and trade products for kitchens, bathrooms, gardens, and other home projects. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
Does Wickes have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wickes advertises on Facebook and Instagram and on Google, where its offers often run. Check wickes.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Wickes?
Gravity by Benchr records a company based in United Kingdom, founded in 1972 according to LinkedIn, on a domain registered in 1995, with 5,214 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wickes growing?
Not at the moment. Gravity by Benchr estimates about 7,208,600 visits to wickes.co.uk in September 2026, down 15% in a month and down 13% over three months. Wickes ranks #1 of 820 Plumbing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wickes spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wickes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in United Kingdom?
Among Plumbing brands in United Kingdom in the Gravity by Benchr index, Wickes ranks #1 of 820 by estimated traffic. Its closest competitors on the same market are Praktiker, bricodepot.fr, diy.by, Mr.Bricolage, Home Outlet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wickes.