Brand page · Jewelry · United Kingdom
William George: 121K visits a month, 6 active Meta ads, Gravity score 681.
William George — William George is a UK online auction house that specialises in liquidation stock, art, jewellery, antiques, watches and retail returns through timed online auctions. In September 2026 williamgeorge.com drew an estimated 121K visits, down 2% on the month before. It ranks #78 of 6,772 Jewelry brands in United Kingdom and holds a 2.5 Trustpilot rating over 546 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
William George is a UK online auction house that specialises in liquidation stock, art, jewellery, antiques, watches and retail returns through timed online auctions.
01 · Traffic
How much traffic William George gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
William George drew an estimated 121K visits in September 2026, down 2% on the month before and up 45% over three months.
- Worldwide#79,685of 4.5M sites · Top 5%
- In United Kingdom#4,096of 192K sites · Top 5%
- Jewelry, worldwide#1,671of 132,285 brands · Top 5%
- Jewelry, United Kingdom#78of 6,772 brands · Top 5%
121K
estimated visits in September
1 mo ▼ −2.5%4 mo ▲ +45.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about William George.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
William George holds 2.5 out of 5 on Trustpilot over 546 reviews, 19 of them in the last twelve months: 78% of customers give five stars and 16% one star. That volume places William George in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Auction House
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What William George sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read William George's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places William George in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What William George is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
William George runs Meta ads on Facebook, Instagram, Messenger, Audience Network.
William George Online AuctionsWilliam George Online Auctions18 Aug 2026video
William George Online AuctionsWilliam George Online Auctions12 Aug 2026image
William George Online AuctionsWilliam George Online Auctions12 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about William George.
The creators who tag @williamgeorgeauctions on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who William George competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for William George among Jewelry brands in United Kingdom. The closest is Lloyds Auctions, then usauctiononline.com, Jobalots, bidrl.com, Simon Charles, rasmus.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lloyds Auctionslloydsonline.com.au | |||||||
| usauctiononline.comusauctiononline.com | |||||||
| Jobalotsjobalots.com | |||||||
| bidrl.combidrl.com | |||||||
| Simon Charlessimoncharles.com | |||||||
| rasmus.comrasmus.com |
07 · Company
The company behind William George.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
William George is a company based in United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in November 2008. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2012, per LinkedIn
- Domain registered
- 12 Nov 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- williamgeorge.com · Webflow
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about William George
What people ask Google about William George.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is William George a legit company?
According to Gravity by Benchr, William George is a brand based in United Kingdom: its website has existed since November 2008, its Trustpilot profile is claimed by the brand, it sells on a Webflow store, it employs 11 people on LinkedIn, it has 805 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
William George reviews
Customers rate William George 2.5 out of 5 on Trustpilot over 546 reviews, 19 of them in the last twelve months: 78% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is William George known for?
William George is a UK online auction house that specialises in liquidation stock, art, jewellery, antiques, watches and retail returns through timed online auctions. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Is there a William George discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: William George advertises on Facebook and Instagram, where its offers often run. Check williamgeorge.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy William George?
William George sells on its own website, williamgeorge.com, a Webflow store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns William George?
Gravity by Benchr records a company based in United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in 2008, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is William George growing?
Yes. Gravity by Benchr estimates about 121,300 visits to williamgeorge.com in September 2026, down 2% in a month and up 45% over three months. William George ranks #78 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does William George use?
Gravity by Benchr identifies williamgeorge.com as a Webflow store. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is William George's ad budget?
Gravity by Benchr does not publish a spend figure for William George on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, William George ranks #78 of 6,772 by estimated traffic. Its closest competitors on the same market are Lloyds Auctions, usauctiononline.com, Jobalots, bidrl.com, Simon Charles. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with William George.