Brand page · Clothing · United States

William Murray Golf Top 5% worldwide Top 5% in United States Top 5% in Clothing Top 5% in Clothing in United States
williammurraygolf.com·🇺🇸 Austin, United States· Shopify·Since 2014

William Murray Golf: 48.5K visits a month, 37 active Meta ads, Gravity score 574.

William Murray Golf — William Murray Golf is a brand that sells funny golf outfits, pants, polos, and accessories inspired by Bill Murray and his brothers' irreverent approach to golf. In September 2026 williammurraygolf.com drew an estimated 48.5K visits, down 9% on the month before. It ranks #2,856 of 97,158 Clothing brands in United States.

williammurraygolf.com@williammurraygolf 227KFacebookLinkedIn 2.9KTrustpilot 3.2Meta Ad Library 37

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
48.5K
−9% vs. August 2026
Instagram followers
227K
1,867 posts · @williammurraygolf
Trustpilot
3.2
2 reviews · 1 in 12 months
Meta ads
37
active · on Google since 2025
Products
97%
in stock · 349 collections
Rank in United States
#2,856
of 97,158 in Clothing
LinkedIn
2.9K
followers · 14 employees
Earned media value
€3.5k
per month, Instagram

Gravity score

574/ 1000 · 10 of 10 indicators rated
Brand Power500
Momentum634
Performance589

Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

William Murray Golf is a brand that sells funny golf outfits, pants, polos, and accessories inspired by Bill Murray and his brothers' irreverent approach to golf.

01 · Traffic

How much traffic William Murray Golf gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

William Murray Golf drew an estimated 48.5K visits in September 2026, down 9% on the month before and up 22% over three months.

  • Worldwide#174,732of 4.5M sites · Top 5%
  • In United States#55,910of 1.2M sites · Top 5%
  • Clothing, worldwide#16,804of 459,295 brands · Top 5%
  • Clothing, United States#2,856of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

48.5K

estimated visits in September

1 mo ▼ −9.3%4 mo ▲ +22.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about William Murray Golf.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

William Murray Golf holds 3.2 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 2 reviews · 1 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★50%
1 ★0%

Golf Course Golf shop Golf Club

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What William Murray Golf sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

William Murray Golf sells on Shopify, 97% of its catalogue in stock. The best seller is Remastered Men's Polo, at US$88.00, followed by Murray Heritage Men's Polo and Murray Signature Men's Polo.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops59%
Hats12%
Skirts8%
Dresses6%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing81%
Clothing Accessories12%
Kitchen & Dining2%
Apparel & Accessories2%
Outdoor Recreation2%

The dominant category places William Murray Golf in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
89% of the catalogue
In stock
97%
Upper price quartile
US$85.00
Currency
USD

05 · Influencers

Who talks about William Murray Golf.

The creators who tag @williammurraygolf on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @williammurraygolf on Instagram, led by Mike Zito (26.7K followers, 0.6% engagement).

Influencersaccounts tagging @williammurraygolf · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMike Zito@zitorox · 🇺🇸 USMusic concerts dance Creator26.7K0.6%4Tagged @williammurraygolf
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who William Murray Golf competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for William Murray Golf among Clothing brands in United States. The closest is Goodwear USA, then Enchanté, Outrank Brand, ANETIK, Tentree, Howitzer Clothing.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Goodwear USAgoodwear.com
Enchantéenchante.co
Outrank Brandoutrankbrand.com
ANETIKanetik.com
Tentreetentree.com
Howitzer Clothinghowitzerclothing.com
Competitors Gravity finds for William Murray Golf. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare William Murray Golf with Goodwear USA

07 · Company

The company behind William Murray Golf.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

William Murray Golf is a company based in Austin, United States, founded in 2016 according to LinkedIn, on a domain registered in October 2014. It employs about 14 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Austin
Founded
2016, per LinkedIn
Domain registered
22 Oct 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
14 on LinkedIn · 11-50
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
williammurraygolf.com · Shopify · USD
Catalogue
349 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about William Murray Golf

What people ask Google about William Murray Golf.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is William Murray Golf a legit company?

According to Gravity by Benchr, William Murray Golf is a brand based in Austin, United States: its website has existed since October 2014, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 226,870 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does William Murray Golf sell?

William Murray Golf is a brand that sells funny golf outfits, pants, polos, and accessories inspired by Bill Murray and his brothers' irreverent approach to golf. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is William Murray Golf expensive?

William Murray Golf's best seller, Remastered Men's Polo, sells US$88.00 on williammurraygolf.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check williammurraygolf.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does William Murray Golf have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: William Murray Golf advertises on Facebook and Instagram and on Google, where its offers often run. Check williammurraygolf.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy William Murray Golf?

William Murray Golf sells on its own website, williammurraygolf.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns William Murray Golf?

Gravity by Benchr records a company based in Austin, United States, founded in 2016 according to LinkedIn, on a domain registered in 2014, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is William Murray Golf growing?

Yes. Gravity by Benchr estimates about 48,500 visits to williammurraygolf.com in September 2026, down 9% in a month and up 22% over three months. William Murray Golf ranks #2,856 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does William Murray Golf use?

Gravity by Benchr identifies williammurraygolf.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does William Murray Golf spend on Meta ads?

Gravity by Benchr does not publish a spend figure for William Murray Golf on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, William Murray Golf ranks #2,856 of 97,158 by estimated traffic. Its closest competitors on the same market are Goodwear USA, Enchanté, Outrank Brand, ANETIK, Tentree. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with William Murray Golf.