Brand page · Office Instruments
William Penn: 137K visits a month, 30 active Meta ads.
William Penn — William Penn is India's largest retailer of fine writing instruments and accessories, offering luxury pens and personalized corporate gifts. In September 2026 williampenn.net drew an estimated 137K visits, down 30% on the month before. It ranks #4 of 92 Office Instruments brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
William Penn is India's largest retailer of fine writing instruments and accessories, offering luxury pens and personalized corporate gifts.
01 · Traffic
How much traffic William Penn gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
William Penn drew an estimated 137K visits in September 2026, down 30% on the month before and up 9% over three months.
- Worldwide#71,932of 4.5M sites · Top 5%
- In India#3,579of 164K sites · Top 5%
- Office Instruments, worldwide#74of 5,820 brands · Top 5%
- Office Instruments, India#4of 92 brands · Top 5%
137K
estimated visits in September
1 mo ▼ −30.2%4 mo ▲ +9.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about William Penn.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
William Penn holds 3.6 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Stationery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What William Penn sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read William Penn's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places William Penn in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What William Penn is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
William Penn runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Caran D'ache Goliath Ballpoint Refill (medium) BlueWilliam Penn5 Oct 2026image
Fisher Space Infbtn-1 Infinium Ballpoint Pen With Black Titanium Nitride & Chrome TrimWilliam Penn1 Oct 2026image
One Icon, Infinite ExpressionWilliam Penn28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026William Penn Private Limitiedverified
Text ad21 Oct 2026William Penn Private Limitiedverified
Image ad20 Oct 2026William Penn Private Limitiedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about William Penn.
The creators who tag @williampennstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @williampennstore on Instagram, led by Srikanth Acharya (23.2K followers, 5.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSrikanth Acharya@acharyasrikanth · 🇮🇳 IN | Marketing sales branding Creator | 23.2K | 5.0% | 1 | Tagged @williampennstore |
06 · Competitors according to Gravity
Who William Penn competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for William Penn among Office Instruments brands. The closest is Penworld, then appelboom.com, lamy.com, PEN PLANET, penchalet.com, Pen Boutique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Penworldpenworld.eu | |||||||
| appelboom.comappelboom.com | |||||||
| lamy.comlamy.com | |||||||
| PEN PLANETpenplanet.in | |||||||
| penchalet.compenchalet.com | |||||||
| Pen Boutiquepenboutique.com |
07 · Company
The company behind William Penn.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
William Penn is an e-commerce brand, founded in 2002 according to LinkedIn, on a domain registered in December 2002.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2002, per LinkedIn
- Domain registered
- 29 Dec 2002
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- williampenn.net
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about William Penn
What people ask Google about William Penn.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is William Penn legit?
According to Gravity by Benchr, William Penn is a brand: its website has existed since December 2002, it has 84,011 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does William Penn sell?
William Penn is India's largest retailer of fine writing instruments and accessories, offering luxury pens and personalized corporate gifts. Gravity by Benchr classifies it under Office Instruments. Source: Gravity by Benchr product classification.
Is there a William Penn discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: William Penn advertises on Facebook and Instagram and on Google, where its offers often run. Check williampenn.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind William Penn?
Gravity by Benchr records a company, founded in 2002 according to LinkedIn, on a domain registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is William Penn doing well?
Yes. Gravity by Benchr estimates about 137,100 visits to williampenn.net in September 2026, down 30% in a month and up 9% over three months. William Penn ranks #4 of 92 Office Instruments brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is William Penn's ad budget?
Gravity by Benchr does not publish a spend figure for William Penn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands?
Among Office Instruments brands in the Gravity by Benchr index, William Penn ranks #4 of 92 by estimated traffic. Its closest competitors on the same market are Penworld, appelboom.com, lamy.com, PEN PLANET, penchalet.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with William Penn.