Brand page · Canada
Williams Food Equipment: 137K visits a month, 22 active Meta ads.
Williams Food Equipment — Williams Food Equipment is a Canadian online kitchen store that sells kitchen appliances, cookware, and bakeware for both residential and commercial use. In September 2026 williamsfoodequipment.com drew an estimated 137K visits, down 20% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Williams Food Equipment is a Canadian online kitchen store that sells kitchen appliances, cookware, and bakeware for both residential and commercial use.
01 · Traffic
How much traffic Williams Food Equipment gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Williams Food Equipment drew an estimated 137K visits in September 2026, down 20% on the month before and up 3% over three months.
- Worldwide#59,350of 4.5M sites · Top 5%
- In Canada#1,049of 104K sites · Top 5%
- Category, worldwide—Data not available
- Category, Canada—Data not available
137K
estimated visits in September
1 mo ▼ −20.4%4 mo ▲ +3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Williams Food Equipment.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Williams Food Equipment holds 2.7 out of 5 on Trustpilot over 11 reviews, 1 of them in the last twelve months: 36% of customers give five stars and 45% one star.
Knife Store Kitchen Supply Store Countertop Store Cutlery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Williams Food Equipment sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Williams Food Equipment's catalogue yet.
Data not available
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Share of the catalogue by product family.
Data not available
The dominant category places Williams Food Equipment in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Williams Food Equipment is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Williams Food Equipment runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Happy Thanksgiving! Today we pause to celebrate gratitude and togetherness. Thank you for supporting our small business. Thank you for chooWilliams Food Equipment11 Oct 2026video
No more dry turkey! 🦃 Struggling to get your white meat cooked perfectly? Learn Chef Kukuckas tips to making delicious juicy turkey.Williams Food Equipment10 Oct 2026video
Le Creuset - 0.4 L (0.4 QT) Blueberry Coffee MugWilliams Food Equipment25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Williams Food Equipment.
The creators who tag @williamsfoodequipment on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @williamsfoodequipment on Instagram, led by skeppshult (15.9K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| sskeppshult@skeppshult · 🇸🇪 SE | Food cooking nutrition Creator | 15.9K | 0.2% | 1 | Tagged @williamsfoodequipment |
06 · Competitors according to Gravity
Who Williams Food Equipment competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Williams Food Equipment. The closest is Chef's Deal, then KaTom Restaurant Supply, Restaurant Supply, Allforfood, maxima.com, equipement-direct.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Chef's Dealchefsdeal.com | |||||||
| KaTom Restaurant Supplykatom.com | |||||||
| Restaurant Supplyrestaurantsupply.com | |||||||
| Allforfoodallforfood.com | |||||||
| maxima.commaxima.com | |||||||
| equipement-direct.frequipement-direct.fr |
07 · Company
The company behind Williams Food Equipment.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Williams Food Equipment is a company based in Canada, founded in 1968 according to LinkedIn, on a domain registered in December 1997. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada
- Founded
- 1968, per LinkedIn
- Domain registered
- 16 Dec 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- williamsfoodequipment.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Williams Food Equipment
What people ask Google about Williams Food Equipment.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Williams Food Equipment legit?
According to Gravity by Benchr, Williams Food Equipment is a brand based in Canada: its website has existed since December 1997, it employs 24 people on LinkedIn, it has 8,899 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Williams Food Equipment reviews: is it worth it?
Customers rate Williams Food Equipment 2.7 out of 5 on Trustpilot over 11 reviews, 1 of them in the last twelve months: 36% give five stars, 45% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Williams Food Equipment sell?
Williams Food Equipment is a Canadian online kitchen store that sells kitchen appliances, cookware, and bakeware for both residential and commercial use. Source: Gravity by Benchr product classification.
Williams Food Equipment promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Williams Food Equipment advertises on Facebook and Instagram, where its offers often run. Check williamsfoodequipment.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Williams Food Equipment?
Gravity by Benchr records a company based in Canada, founded in 1968 according to LinkedIn, on a domain registered in 1997, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Williams Food Equipment doing well?
Yes. Gravity by Benchr estimates about 137,000 visits to williamsfoodequipment.com in September 2026, down 20% in a month and up 3% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Williams Food Equipment spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Williams Food Equipment on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Williams Food Equipment.