Brand page · Health Care · United Kingdom
WillPowders: 317K visits a month, 616 active Meta ads, Gravity score 747.
WillPowders — WillPowders is a wellness brand that provides natural, high quality, bio available, nutrient dense convenient foods and supplements for the whole family to benefit from including Bovine Collagen, MCT Oil, MCT Keto Powder and Protein Powder. In September 2026 willpowders.com drew an estimated 317K visits, up 35% on the month before. It ranks #26 of 3,296 Health Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 8,364 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 114 peers: Health Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WillPowders is a wellness brand that provides natural, high quality, bio available, nutrient dense convenient foods and supplements for the whole family to benefit from including Bovine Collagen, MCT Oil, MCT Keto Powder and Protein Powder.
01 · Traffic
How much traffic WillPowders gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WillPowders drew an estimated 317K visits in September 2026, up 35% on the month before and up 114% over three months.
- Worldwide#35,886of 4.5M sites · Top 1%
- In United Kingdom#1,771of 192K sites · Top 1%
- Health Care, worldwide#673of 105,715 brands · Top 1%
- Health Care, United Kingdom#26of 3,296 brands · Top 1%
317K
estimated visits in September
1 mo ▲ +34.9%4 mo ▲ +114.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WillPowders.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WillPowders holds 4.8 out of 5 on Trustpilot over 8,364 reviews, 4,003 of them in the last twelve months: 92% of customers give five stars and 3% one star. That volume places WillPowders in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WillPowders sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WillPowders sells on Shopify, 75% of its catalogue in stock. The best seller is Bovine Collagen Peptides Powder, at £23.00, followed by Calm – L-Theanine Supplement and Watermelon ElectroTide – Electrolyte Hydration and Diuretic.
#1Bovine Collagen Peptides PowderWillPowders£23.00In stock
#2Calm – L-Theanine SupplementWillPowders£15.00In stock
#3Watermelon ElectroTide – Electrolyte Hydration and DiureticWillPowders£35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WillPowders in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 71% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$39.71
- Currency
- GBP
04 · Ads
What WillPowders is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WillPowders runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
Supporting Your Skin, Gut, And More!Will Powders Health7 Oct 2026video
Supporting Your Skin, Gut, And More!Will Powders Health6 Oct 2026image
The Award Winning, Tasteless CollagenWill Powders Health6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Will Powder Limitedverified
Text ad20 Oct 2026Will Powder Limitedverified
Image ad20 Oct 2026Will Powder Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WillPowders.
The creators who tag @willpowders on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @willpowders on Instagram, led by Davinia Taylor (1.3M followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavinia Taylor@daviniataylor · 🇬🇧 GB | Fitness sport bodybuilding Creator | 1.3M | 0.4% | 5 | Tagged @willpowders |
06 · Competitors according to Gravity
Who WillPowders competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WillPowders among Health Care brands in United Kingdom. The closest is BUBS Naturals, then Clean Simple Eats, Nutripure, Sports Research, Factor Form, Ancient + Brave.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BUBS Naturalsbubsnaturals.com | |||||||
| Clean Simple Eatscleansimpleeats.com | |||||||
| Nutripurenutripure.com | |||||||
| Sports Researchsportsresearch.com | |||||||
| Factor Formfactorform.com | |||||||
| Ancient + Braveancientandbrave.earth |
07 · Company
The company behind WillPowders.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WillPowders is a company based in Clitheroe, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in January 2021. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Clitheroe
- Founded
- 2021, per LinkedIn
- Domain registered
- 14 Jan 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- willpowders.com · Shopify · GBP
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WillPowders
What people ask Google about WillPowders.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WillPowders legit or a scam?
According to Gravity by Benchr, WillPowders is a brand based in Clitheroe, United Kingdom: its website has existed since January 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 253,969 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about WillPowders?
Customers rate WillPowders 4.8 out of 5 on Trustpilot over 8,364 reviews, 4,003 of them in the last twelve months: 92% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WillPowders known for?
WillPowders is a wellness brand that provides natural, high quality, bio available, nutrient dense convenient foods and supplements for the whole family to benefit from including Bovine Collagen, MCT Oil, MCT Keto Powder and Protein Powder. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
WillPowders prices: how much is it?
WillPowders' best seller, Bovine Collagen Peptides Powder, sells £23.00 on willpowders.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check willpowders.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a WillPowders discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WillPowders advertises on Facebook and Instagram and on Google, where its offers often run. Check willpowders.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WillPowders?
WillPowders sells on its own website, willpowders.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind WillPowders?
Gravity by Benchr records a company based in Clitheroe, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WillPowders doing well?
Yes. Gravity by Benchr estimates about 316,800 visits to willpowders.com in September 2026, up 35% in a month and up 114% over three months. WillPowders ranks #26 of 3,296 Health Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WillPowders use?
Gravity by Benchr identifies willpowders.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WillPowders' ad budget?
Gravity by Benchr does not publish a spend figure for WillPowders on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United Kingdom?
Among Health Care brands in United Kingdom in the Gravity by Benchr index, WillPowders ranks #26 of 3,296 by estimated traffic. Its closest competitors on the same market are BUBS Naturals, Clean Simple Eats, Nutripure, Sports Research, Factor Form. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WillPowders.