Brand page · Building Materials · United Kingdom
Wilsons Carpets: 38.5K visits a month, 31 active Meta ads, Gravity score 678.
Wilsons Carpets — Wilsons Carpets is a family-owned flooring retailer that sells carpets, laminate flooring, vinyl, and artificial grass throughout Yorkshire, Lincolnshire and Nottinghamshire. In September 2026 wilsonscarpets.com drew an estimated 38.5K visits, up 73% on the month before. It ranks #184 of 1,674 Building Materials brands in United Kingdom and holds a 4.5 Trustpilot rating over 829 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 192 peers: Building Materials brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wilsons Carpets is a family-owned flooring retailer that sells carpets, laminate flooring, vinyl, and artificial grass throughout Yorkshire, Lincolnshire and Nottinghamshire.
01 · Traffic
How much traffic Wilsons Carpets gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wilsons Carpets drew an estimated 38.5K visits in September 2026, up 73% on the month before and up 13% over three months.
- Worldwide#212,321of 4.5M sites · Top 5%
- In United Kingdom#11,102of 192K sites · Top 10%
- Building Materials, worldwide#2,005of 90,845 brands · Top 5%
- Building Materials, United Kingdom#184of 1,674 brands · Top 20%
38.5K
estimated visits in September
1 mo ▲ +72.9%4 mo ▲ +13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wilsons Carpets.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wilsons Carpets holds 4.5 out of 5 on Trustpilot over 829 reviews, 210 of them in the last twelve months: 77% of customers give five stars and 15% one star. That volume places Wilsons Carpets in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wilsons Carpets sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wilsons Carpets sells on Shopify, 100% of its catalogue in stock. The best seller is Gemstone, at £6.99, followed by Haydock Vinyl Flooring and Zara.
#1GemstoneWilsons Carpets£6.99In stock
#2Haydock Vinyl FlooringWilsons Carpets£10.99In stock
#3ZaraWilsons Carpets£7.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wilsons Carpets in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 5% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$38.70
- Currency
- GBP
04 · Ads
What Wilsons Carpets is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wilsons Carpets runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (text).
Get the lowest prices on a wide range of beds and mattresses at Wilsons Carpets Nottingham.Wilsons Carpets30 Sept 2026video
Beds From Only £199Wilsons Carpets22 Sept 2026video
New London 40mm Artificial GrassWilsons Carpets21 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026WILSONS FURNISHERS LIMITEDverified
Text ad21 Oct 2026WILSONS FURNISHERS LIMITEDverified
Text ad21 Oct 2026WILSONS FURNISHERS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wilsons Carpets.
The creators who tag @wilsonscarpetsuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wilsons Carpets competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wilsons Carpets among Building Materials brands in United Kingdom. The closest is Carpets Online, then Carpet Mills Maidstone, More For Your Floor UK, UK Flooring Depot, Buy Carpet Online, Flooring Cash and Carry.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Carpets Onlinecarpets-online.co.uk | |||||||
| Carpet Mills Maidstonecarpetmills.co.uk | |||||||
| More For Your Floor UKmoreforyourfloor.co.uk | |||||||
| UK Flooring Depotukflooringdepot.co.uk | |||||||
| Buy Carpet Onlinebuycarpetonline.uk | |||||||
| Flooring Cash and Carryflooringcashandcarry.co.uk |
07 · Company
The company behind Wilsons Carpets.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wilsons Carpets is a company based in Wath upon Dearne, United Kingdom, founded in 1968 according to LinkedIn, on a domain registered in February 2007. It employs about 94 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Wath upon Dearne
- Founded
- 1968, per LinkedIn
- Domain registered
- 20 Feb 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 94 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wilsonscarpets.com · Shopify · GBP
- Catalogue
- 186 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wilsons Carpets
What people ask Google about Wilsons Carpets.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wilsons Carpets legit or a scam?
According to Gravity by Benchr, Wilsons Carpets is a brand based in Wath upon Dearne, United Kingdom: its website has existed since February 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 94 people on LinkedIn, it has 459 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wilsons Carpets reviews: is it worth it?
Customers rate Wilsons Carpets 4.5 out of 5 on Trustpilot over 829 reviews, 210 of them in the last twelve months: 77% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wilsons Carpets?
Wilsons Carpets is a family-owned flooring retailer that sells carpets, laminate flooring, vinyl, and artificial grass throughout Yorkshire, Lincolnshire and Nottinghamshire. Gravity by Benchr classifies it under Building Materials, with Lawn & Garden making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Wilsons Carpets cost?
Wilsons Carpets' best seller, Gemstone, sells £6.99 on wilsonscarpets.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check wilsonscarpets.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Wilsons Carpets promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wilsons Carpets advertises on Facebook and Instagram and on Google, where its offers often run. Check wilsonscarpets.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wilsons Carpets?
Wilsons Carpets sells on its own website, wilsonscarpets.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wilsons Carpets?
Gravity by Benchr records a company based in Wath upon Dearne, United Kingdom, founded in 1968 according to LinkedIn, on a domain registered in 2007, with 94 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wilsons Carpets doing well?
Yes. Gravity by Benchr estimates about 38,500 visits to wilsonscarpets.com in September 2026, up 73% in a month and up 13% over three months. Wilsons Carpets ranks #184 of 1,674 Building Materials brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wilsons Carpets use?
Gravity by Benchr identifies wilsonscarpets.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wilsons Carpets spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wilsons Carpets on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in United Kingdom?
Among Building Materials brands in United Kingdom in the Gravity by Benchr index, Wilsons Carpets ranks #184 of 1,674 by estimated traffic. Its closest competitors on the same market are Carpets Online, Carpet Mills Maidstone, More For Your Floor UK, UK Flooring Depot, Buy Carpet Online. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wilsons Carpets.