Brand page · Kitchen & Dining · Australia
Wiltshire Australia: 31K visits a month, 14 active Meta ads, Gravity score 552.
Wiltshire Australia — Wiltshire Australia is an iconic Australian kitchenware brand that provides tools for cooking and baking, including bakeware, cookware, cutlery, and kitchen gadgets. In September 2026 wiltshire.com.au drew an estimated 31K visits, down 8% on the month before. It ranks #222 of 4,419 Kitchen & Dining brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 189 peers: Kitchen & Dining brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wiltshire Australia is an iconic Australian kitchenware brand that provides tools for cooking and baking, including bakeware, cookware, cutlery, and kitchen gadgets.
01 · Traffic
How much traffic Wiltshire Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wiltshire Australia drew an estimated 31K visits in September 2026, down 8% on the month before and down 22% over three months.
- Worldwide#256,002of 4.5M sites · Top 10%
- In Australia#6,758of 105K sites · Top 10%
- Kitchen & Dining, worldwide#6,971of 145,612 brands · Top 5%
- Kitchen & Dining, Australia#222of 4,419 brands · Top 10%
31K
estimated visits in September
1 mo ▼ −8.5%4 mo ▼ −22.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wiltshire Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wiltshire Australia holds 2.8 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 17% of customers give five stars and 67% one star.
Countertop Store Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wiltshire Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wiltshire Australia sells on Shopify, 87% of its catalogue in stock. The best seller is Rose Gold Smart Stack Bakeware 7 Piece Set, at A$97.00, followed by Laser Steak Knife 6 Piece and The Ultimate Rose Gold Bakeware Bundle.
#1Rose Gold Smart Stack Bakeware 7 Piece SetWiltshire AustraliaA$97.00In stock
#2Laser Steak Knife 6 PieceWiltshire AustraliaA$16.00In stock
#3The Ultimate Rose Gold Bakeware BundleWiltshire AustraliaA$123.25In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wiltshire Australia in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 33% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$23.56
- Currency
- AUD
04 · Ads
What Wiltshire Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wiltshire Australia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since June 2024 (text).
Baking Traditions Mini Prep Bowl 12 x 7cm 250ml VanillaWiltshire1 Sept 2026image
Never Buy Baking Paper AgainWiltshire27 Jul 2026video
Claim Your DiscountWiltshire22 Jul 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FMHW PTY LTDverified
Text ad20 Oct 2026FMHW PTY LTDverified
Text ad20 Oct 2026FMHW PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wiltshire Australia.
The creators who tag @wiltshireau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wiltshireau on Instagram, led by Lee | Budget Family Meals, Easy Recipes, Lunchbox, Frugal Tips (88.8K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLee | Budget Family Meals, Easy Recipes, Lunchbox, Frugal Tips@feeding_five_frugally · 🇦🇺 AU | Food cooking nutrition Creator | 88.8K | 2.1% | 7 | Tagged @wiltshireau |
06 · Competitors according to Gravity
Who Wiltshire Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wiltshire Australia among Kitchen & Dining brands in Australia. The closest is Fissman Australia, then Zhang Xiaoquan AU, Banneton Man, You Knead Sourdough, Our Home To Be, Chef Solutions.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fissman Australiafissman.com.au | |||||||
| Zhang Xiaoquan AUzhangxiaoquan.au | |||||||
| Banneton Manbannetonman.com.au | |||||||
| You Knead Sourdoughyoukneadsourdough.com.au | |||||||
| Our Home To Beourhometobe.com.au | |||||||
| Chef Solutionschefsolutionsofficial.com |
07 · Company
The company behind Wiltshire Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wiltshire Australia is a company based in Alexandria, Australia, founded in 2014 according to LinkedIn. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Alexandria
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wiltshire.com.au · Shopify · AUD
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wiltshire Australia
What people ask Google about Wiltshire Australia.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wiltshire Australia legit?
According to Gravity by Benchr, Wiltshire Australia is a brand based in Alexandria, Australia: it sells on a Shopify store, it employs 10 people on LinkedIn, it has 17,725 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Wiltshire Australia sell?
Wiltshire Australia is an iconic Australian kitchenware brand that provides tools for cooking and baking, including bakeware, cookware, cutlery, and kitchen gadgets. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Wiltshire Australia cost?
Wiltshire Australia's best seller, Rose Gold Smart Stack Bakeware 7 Piece Set, sells A$97.00 on wiltshire.com.au. 87% of the catalogue is in stock. Gravity does not track prices daily: check wiltshire.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Wiltshire Australia promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wiltshire Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check wiltshire.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wiltshire Australia?
Wiltshire Australia sells on its own website, wiltshire.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wiltshire Australia?
Gravity by Benchr records a company based in Alexandria, Australia, founded in 2014 according to LinkedIn, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wiltshire Australia growing?
Not at the moment. Gravity by Benchr estimates about 31,000 visits to wiltshire.com.au in September 2026, down 8% in a month and down 22% over three months. Wiltshire Australia ranks #222 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wiltshire Australia use?
Gravity by Benchr identifies wiltshire.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Wiltshire Australia's ad budget?
Gravity by Benchr does not publish a spend figure for Wiltshire Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Australia?
Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, Wiltshire Australia ranks #222 of 4,419 by estimated traffic. Its closest competitors on the same market are Fissman Australia, Zhang Xiaoquan AU, Banneton Man, You Knead Sourdough, Our Home To Be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wiltshire Australia.