Brand page · General Office Supplies · Australia
Winc: 125K visits a month, 19 active Meta ads, Gravity score 624.
Winc — Winc Australia is a workplace supplies company that delivers furniture, stationery, hygiene products, and technology to businesses across Australia. In September 2026 winc.com.au drew an estimated 125K visits, up 24% on the month before. It ranks #6 of 469 General Office Supplies brands in Australia.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: General Office Supplies brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Winc Australia is a workplace supplies company that delivers furniture, stationery, hygiene products, and technology to businesses across Australia.
01 · Traffic
How much traffic Winc gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Winc drew an estimated 125K visits in September 2026, up 24% on the month before and up 3% over three months.
- Worldwide#93,260of 4.5M sites · Top 5%
- In Australia#2,106of 105K sites · Top 5%
- General Office Supplies, worldwide#174of 19,660 brands · Top 1%
- General Office Supplies, Australia#6of 469 brands · Top 5%
125K
estimated visits in September
1 mo ▲ +23.9%4 mo ▲ +2.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Winc.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Winc holds 2.5 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 80% one star.
Office Supplies Store Stationery Store Office Equipment Supplier Office Supply Wholesaler Office Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Winc sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Winc's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Winc in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Winc is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Winc runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2025 (image, text).
Get $100 Off Today!Winc10 Oct 2026image
Get $100 Off Today!Winc4 Oct 2026image
Get $100 Off Today!Winc1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Winc Australia Pty Limitedverified
Text ad21 Oct 2026Winc Australia Pty Limitedverified
Image ad21 Oct 2026Winc Australia Pty Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Winc.
The creators who tag @winc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @winc on Instagram, led by Lost Poet Wine (20.6K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLost Poet Wine@lostpoetwine · 🇺🇸 US | Relationship couple life Creator | 20.6K | 0.3% | 11 | Tagged @winc |
06 · Competitors according to Gravity
Who Winc competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Winc among General Office Supplies brands in Australia. The closest is Naked Wines, then Wine Insiders, The Wine Society, laithwaites.co.uk, Virgin Wines, Splash Wines.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Naked Winesnakedwines.co.uk | |||||||
| Wine Insiderswineinsiders.com | |||||||
| The Wine Societythewinesociety.com | |||||||
| laithwaites.co.uklaithwaites.co.uk | |||||||
| Virgin Winesvirginwines.co.uk | |||||||
| Splash Winessplashwines.com |
07 · Company
The company behind Winc.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Winc is a company based in Australia. It employs about 658 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 658 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- winc.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Winc
What people ask Google about Winc.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Winc a legit company?
According to Gravity by Benchr, Winc is a brand based in Australia: it employs 658 people on LinkedIn, it has 151,574 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Winc?
Winc Australia is a workplace supplies company that delivers furniture, stationery, hygiene products, and technology to businesses across Australia. Gravity by Benchr classifies it under General Office Supplies. Source: Gravity by Benchr product classification.
Winc promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Winc advertises on Facebook and Instagram and on Google, where its offers often run. Check winc.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Winc?
Gravity by Benchr records a company based in Australia, with 658 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Winc doing well?
Yes. Gravity by Benchr estimates about 124,600 visits to winc.com.au in September 2026, up 24% in a month and up 3% over three months. Winc ranks #6 of 469 General Office Supplies brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Winc spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Winc on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands in Australia?
Among General Office Supplies brands in Australia in the Gravity by Benchr index, Winc ranks #6 of 469 by estimated traffic. Its closest competitors on the same market are Naked Wines, Wine Insiders, The Wine Society, laithwaites.co.uk, Virgin Wines. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Winc.