Brand page · Party & Celebration · United States

Windy City Novelties Top 5% worldwide Top 5% in United States Top 5% in Party & Celebration Top 5% in Party & Celebration in United States
windycitynovelties.com·🇺🇸 Vernon Hills, United States· Shopify·Since 2001

Windy City Novelties: 50.1K visits a month, 22 active Meta ads, Gravity score 595.

Windy City Novelties — Windy City Novelties is an online wholesaler of party goods and decorations, specializing in customizable party favors, supplies, apparel, glow products, and various decorations for events. In September 2026 windycitynovelties.com drew an estimated 50.1K visits, up 7% on the month before. It ranks #82 of 7,801 Party & Celebration brands in United States and holds a 4.6 Trustpilot rating over 13,180 reviews.

windycitynovelties.com@wcnovelties 809YouTube 2.2KFacebookLinkedIn 898Trustpilot 4.6Meta Ad Library 22

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
50.1K
+7% vs. August 2026
Instagram followers
809
1,335 posts · @wcnovelties
Trustpilot
4.6
13,180 reviews · 624 in 12 months
Meta ads
22
active · on Google since 2023
Products
92%
in stock · 337 collections
Rank in United States
#82
of 7,801 in Party & Celebration
LinkedIn
898
followers · 31 employees
Earned media value
—
Data not available

Gravity score

595/ 1000 · 9 of 10 indicators rated
Brand Power565
Momentum758
Performance461

Percentiles within 126 peers: Party & Celebration brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Windy City Novelties is an online wholesaler of party goods and decorations, specializing in customizable party favors, supplies, apparel, glow products, and various decorations for events.

01 · Traffic

How much traffic Windy City Novelties gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Windy City Novelties drew an estimated 50.1K visits in September 2026, up 7% on the month before and up 28% over three months.

  • Worldwide#169,957of 4.5M sites · Top 5%
  • In United States#54,437of 1.2M sites · Top 5%
  • Party & Celebration, worldwide#605of 46,327 brands · Top 5%
  • Party & Celebration, United States#82of 7,801 brands · Top 5%
Monthly visitssource Sept 2026

50.1K

estimated visits in September

1 mo ▲ +6.6%4 mo ▲ +28.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Windy City Novelties.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Windy City Novelties holds 4.6 out of 5 on Trustpilot over 13,180 reviews, 624 of them in the last twelve months: 84% of customers give five stars and 5% one star. That volume places Windy City Novelties in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 21 Oct 2026
4.6TrustScore · 13,180 reviews · 624 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★84%
4 ★6%
3 ★3%
2 ★2%
1 ★5%

Hobby Store Department Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Windy City Novelties sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Windy City Novelties sells on Shopify, 92% of its catalogue in stock. The best seller is Variety Pack 22" Glow Necklaces, at US$24.00, followed by Red Carpet Floor Runner and Black Funky Fedora Hat.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Party Supplies10%
Tableware3%
Hats2%
Necklaces2%

Share of the catalogue by product family.

Activity mixdominant: Party & Celebration
Party & Celebration28%
Jewelry12%
Toys11%
Clothing Accessories11%
Decor7%

The dominant category places Windy City Novelties in its comparison group.

Prices and ratingsstore data
Average rating
4.43 / 5
Rated products
6% of the catalogue
In stock
92%
Upper price quartile
US$9.00
Currency
USD

05 · Influencers

Who talks about Windy City Novelties.

The creators who tag @wcnovelties on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @wcnovelties · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Windy City Novelties competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Windy City Novelties among Party & Celebration brands in United States. The closest is US Novelty, then Party Depot Store, Party Time Today, Party Expo, Fiesta Warehouse, HornerNovelty.

CompetitorsParty & Celebration · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
US Noveltyusnovelty.com
Party Depot Storepartydepotstore.com
Party Time Todaypartytimetoday.com
Party Expoparty-expo.com
Fiesta Warehousefiestawarehouse.net
HornerNoveltyhornernovelty.com
Competitors Gravity finds for Windy City Novelties. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Windy City Novelties with US Novelty

07 · Company

The company behind Windy City Novelties.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Windy City Novelties is a company based in Vernon Hills, United States, founded in 1983 according to LinkedIn, on a domain registered in August 2001. It employs about 31 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Vernon Hills
Founded
1983, per LinkedIn
Domain registered
3 Aug 2001
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
31 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
windycitynovelties.com · Shopify · USD
Catalogue
337 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Windy City Novelties

What people ask Google about Windy City Novelties.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Windy City Novelties legit?

According to Gravity by Benchr, Windy City Novelties is a brand based in Vernon Hills, United States: its website has existed since August 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 809 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Windy City Novelties reviews

Customers rate Windy City Novelties 4.6 out of 5 on Trustpilot over 13,180 reviews, 624 of them in the last twelve months: 84% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Windy City Novelties sell?

Windy City Novelties is an online wholesaler of party goods and decorations, specializing in customizable party favors, supplies, apparel, glow products, and various decorations for events. Gravity by Benchr classifies it under Party & Celebration, with Party Supplies making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Windy City Novelties cost?

Windy City Novelties' best seller, Variety Pack 22" Glow Necklaces, sells US$24.00 on windycitynovelties.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check windycitynovelties.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Windy City Novelties promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Windy City Novelties advertises on Facebook and Instagram and on Google, where its offers often run. Check windycitynovelties.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Windy City Novelties?

Windy City Novelties sells on its own website, windycitynovelties.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Windy City Novelties?

Gravity by Benchr records a company based in Vernon Hills, United States, founded in 1983 according to LinkedIn, on a domain registered in 2001, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Windy City Novelties doing well?

Yes. Gravity by Benchr estimates about 50,100 visits to windycitynovelties.com in September 2026, up 7% in a month and up 28% over three months. Windy City Novelties ranks #82 of 7,801 Party & Celebration brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Windy City Novelties use?

Gravity by Benchr identifies windycitynovelties.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Windy City Novelties' ad budget?

Gravity by Benchr does not publish a spend figure for Windy City Novelties on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Party & Celebration brands in United States?

Among Party & Celebration brands in United States in the Gravity by Benchr index, Windy City Novelties ranks #82 of 7,801 by estimated traffic. Its closest competitors on the same market are US Novelty, Party Depot Store, Party Time Today, Party Expo, Fiesta Warehouse. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Windy City Novelties.