Brand page · Office Instruments · United Kingdom
Wingback: 50K visits a month, 7 active Meta ads, Gravity score 538.
Wingback — Wingback is a London design studio that makes everyday luxury items including leather wallets, machined brass and steel pens, hip flasks, and key carry accessories, all designed in England and guaranteed for life. In September 2026 wingback.co.uk drew an estimated 50K visits, up 58% on the month before. It ranks #55 of 1,018 Office Instruments brands in United Kingdom and holds a 3.9 Trustpilot rating over 84 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Office Instruments brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wingback is a London design studio that makes everyday luxury items including leather wallets, machined brass and steel pens, hip flasks, and key carry accessories, all designed in England and guaranteed for life.
01 · Traffic
How much traffic Wingback gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wingback drew an estimated 50K visits in September 2026, up 58% on the month before and up 32% over three months.
- Worldwide#170,207of 4.5M sites · Top 5%
- In United States#54,524of 1.2M sites · Top 5%
- Office Instruments, worldwide#242of 5,820 brands · Top 5%
- Office Instruments, United States#55of 1,018 brands · Top 10%
50K
estimated visits in September
1 mo ▲ +58.5%4 mo ▲ +32.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wingback.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wingback holds 3.9 out of 5 on Trustpilot over 84 reviews, 7 of them in the last twelve months: 73% of customers give five stars and 14% one star. That volume places Wingback in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wingback sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wingback sells on Shopify, 73% of its catalogue in stock. The best seller is Customise - Leather, at £15.00, followed by Fisher Cartridge and Mechanical Pen - Brass.
#1Customise - LeatherWingback£15.00In stock
#2Fisher CartridgeWingback£7.95In stock
#3Mechanical Pen - BrassWingback£150.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wingback in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 87% of the catalogue
- In stock
- 73%
- Upper price quartile
- US$258.10
- Currency
- GBP
04 · Ads
What Wingback is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wingback runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
WingbackWingback2 Oct 2026image
WingbackWingback2 Oct 2026image
Somehow no one got hurt in the making of this video… SOLIDSTATE™ (and us) being strength-tested at the studio.Wingback2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wingbackverified
Text ad20 Oct 2026Wingbackverified
Text ad19 Oct 2026Wingbackverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wingback.
The creators who tag @wearewingback on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wearewingback on Instagram, led by IrukandjiDesigns (75.4K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIrukandjiDesigns@anoushka_irukandji · 🇦🇺 AU | Photography visual arts Creator | 75.4K | 0.3% | 1 | Tagged @wearewingback |
06 · Competitors according to Gravity
Who Wingback competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wingback among Office Instruments brands in United Kingdom. The closest is A.T. Cross UK, then Thomas Slim, Pelikan from Pure Pens, Namisu, The Good Blue, Scriveiner.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| A.T. Cross UKuk.cross.com | |||||||
| Thomas Slimthomasslim.co.uk | |||||||
| Pelikan from Pure Penspelikanpens.co.uk | |||||||
| Namisunamisu.com | |||||||
| The Good Bluethegoodblue.co.uk | |||||||
| Scriveinerscriveiner.com |
07 · Company
The company behind Wingback.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wingback is a company based in London, United Kingdom, on a domain registered in August 2014.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 21 Aug 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wingback.co.uk · Shopify · GBP
- Catalogue
- 123 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wingback
What people ask Google about Wingback.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wingback legit?
According to Gravity by Benchr, Wingback is a brand based in London, United Kingdom: its website has existed since August 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 22,701 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wingback reviews: is it worth it?
Customers rate Wingback 3.9 out of 5 on Trustpilot over 84 reviews, 7 of them in the last twelve months: 73% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wingback?
Wingback is a London design studio that makes everyday luxury items including leather wallets, machined brass and steel pens, hip flasks, and key carry accessories, all designed in England and guaranteed for life. Gravity by Benchr classifies it under Office Instruments, with Writing & Drawing Instruments making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Wingback cost?
Wingback's best seller, Customise - Leather, sells £15.00 on wingback.co.uk. 73% of the catalogue is in stock. Gravity does not track prices daily: check wingback.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Wingback have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wingback advertises on Facebook and Instagram and on Google, where its offers often run. Check wingback.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wingback?
Wingback sells on its own website, wingback.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wingback?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wingback growing?
Yes. Gravity by Benchr estimates about 50,000 visits to wingback.co.uk in September 2026, up 58% in a month and up 32% over three months. Wingback ranks #55 of 1,018 Office Instruments brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wingback use?
Gravity by Benchr identifies wingback.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Wingback's ad budget?
Gravity by Benchr does not publish a spend figure for Wingback on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands in United Kingdom?
Among Office Instruments brands in United Kingdom in the Gravity by Benchr index, Wingback ranks #55 of 1,018 by estimated traffic. Its closest competitors on the same market are A.T. Cross UK, Thomas Slim, Pelikan from Pure Pens, Namisu, The Good Blue. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wingback.