Brand page · Personal Care · United States
Winky Lux: 54.5K visits a month, 64 active Meta ads, Gravity score 588.
Winky Lux — Winky Lux is a beauty brand that sells clean makeup and skincare products designed to bring joy and delight to customers. In September 2026 winkylux.com drew an estimated 54.5K visits, up 10% on the month before. It ranks #1,303 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Winky Lux is a beauty brand that sells clean makeup and skincare products designed to bring joy and delight to customers.
01 · Traffic
How much traffic Winky Lux gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Winky Lux drew an estimated 54.5K visits in September 2026, up 10% on the month before and up 14% over three months.
- Worldwide#157,855of 4.5M sites · Top 5%
- In United States#50,805of 1.2M sites · Top 5%
- Personal Care, worldwide#7,974of 215,119 brands · Top 5%
- Personal Care, United States#1,303of 33,626 brands · Top 5%
54.5K
estimated visits in September
1 mo ▲ +10.4%4 mo ▲ +14.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Winky Lux.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Winky Lux holds 3.5 out of 5 on Trustpilot over 5 reviews: 80% of customers give five stars and 20% one star.
Beauty Supply Store Beauty Product Supplier Cosmetics Store Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Winky Lux sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Winky Lux sells on Shopify, 97% of its catalogue in stock. The best seller is Flower Lip Balm, at US$18.00, followed by Peeper Perfect Under-Eye Concealer and Uni-Brow Universal Shade Eyebrow Pencil.
#1Flower Lip BalmWinky LuxUS$18.00In stock
#2Peeper Perfect Under-Eye ConcealerWinky LuxUS$19.00In stock
#3Uni-Brow Universal Shade Eyebrow PencilWinky LuxUS$19.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Winky Lux in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 96% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$30.00
- Currency
- USD
04 · Ads
What Winky Lux is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Winky Lux runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
She Sold Out. She’s Back.Winky Lux8 Oct 2026video
Holiday Lips, Extra ButteryWinky Lux8 Oct 2026image
Taste the Holiday Cheer 🍒Winky Lux8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Winky Lux.
The creators who tag @winky_lux on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @winky_lux on Instagram, led by Patty Serrato (119K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPatty Serrato@omg_itss_patty · 🇺🇸 US | Fitness sport bodybuilding Creator | 119K | 0.2% | 3 | Tagged @winky_lux |
06 · Competitors according to Gravity
Who Winky Lux competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Winky Lux among Personal Care brands in United States. The closest is JUNOCO, then Melt Cosmetics, Banila Co, Rude Cosmetics, APRILSKIN US, Dear, Klairs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JUNOCOjunoco.com | |||||||
| Melt Cosmeticsmeltcosmetics.com | |||||||
| Banila Cobanilausa.com | |||||||
| Rude Cosmeticsrudecosmetics.com | |||||||
| APRILSKIN USaprilskin.us | |||||||
| Dear, Klairsklairs.com |
07 · Company
The company behind Winky Lux.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Winky Lux is a company based in New York, United States, founded in 2015 according to LinkedIn, on a domain registered in December 2014. It employs about 24 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2015, per LinkedIn
- Domain registered
- 16 Dec 2014
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- winkylux.com · Shopify · USD
- Catalogue
- 50 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Winky Lux
What people ask Google about Winky Lux.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Winky Lux legit?
According to Gravity by Benchr, Winky Lux is a brand based in New York, United States: its website has existed since December 2014, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 425,151 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Winky Lux known for?
Winky Lux is a beauty brand that sells clean makeup and skincare products designed to bring joy and delight to customers. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Winky Lux prices: how much is it?
Winky Lux's best seller, Flower Lip Balm, sells US$18.00 on winkylux.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check winkylux.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Winky Lux have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Winky Lux advertises on Facebook and Instagram, where its offers often run. Check winkylux.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Winky Lux?
Winky Lux sells on its own website, winkylux.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Winky Lux?
Gravity by Benchr records a company based in New York, United States, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 24 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Winky Lux doing well?
Yes. Gravity by Benchr estimates about 54,500 visits to winkylux.com in September 2026, up 10% in a month and up 14% over three months. Winky Lux ranks #1,303 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Winky Lux use?
Gravity by Benchr identifies winkylux.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Winky Lux spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Winky Lux on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Winky Lux ranks #1,303 of 33,626 by estimated traffic. Its closest competitors on the same market are JUNOCO, Melt Cosmetics, Banila Co, Rude Cosmetics, APRILSKIN US. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Winky Lux.