Brand page · Jewelry · United States
WizardPins: 81K visits a month, 14 active Meta ads, Gravity score 593.
WizardPins — WizardPins is a custom metal manufacturer that creates lapel pins, coins, keychains, and other custom metal products with low minimum quantities and fast-turn production. In September 2026 wizardpins.com drew an estimated 81K visits, up 12% on the month before. It ranks #464 of 33,382 Jewelry brands in United States and holds a 4.8 Trustpilot rating over 104 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 737 peers: Jewelry brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WizardPins is a custom metal manufacturer that creates lapel pins, coins, keychains, and other custom metal products with low minimum quantities and fast-turn production.
01 · Traffic
How much traffic WizardPins gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WizardPins drew an estimated 81K visits in September 2026, up 12% on the month before and up 8% over three months.
- Worldwide#112,390of 4.5M sites · Top 5%
- In United States#36,706of 1.2M sites · Top 5%
- Jewelry, worldwide#2,457of 132,285 brands · Top 5%
- Jewelry, United States#464of 33,382 brands · Top 5%
81K
estimated visits in September
1 mo ▲ +12.2%4 mo ▲ +7.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WizardPins.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WizardPins holds 4.8 out of 5 on Trustpilot over 104 reviews, 20 of them in the last twelve months: 90% of customers give five stars and 10% one star. That volume places WizardPins in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WizardPins sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WizardPins sells on Shopify, 100% of its catalogue in stock. The best seller is Custom Soft Enamel Pins, at US$9.15–US$11.99, followed by Sample Kit and Custom Hard Enamel Pins.
#1Custom Soft Enamel PinsWizardPinsUS$9.15–US$11.99In stock
#2Sample KitWizardPinsUS$4.99In stock
#3Custom Hard Enamel PinsWizardPinsUS$9.45–US$12.45In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WizardPins in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 85% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$25.24
- Currency
- USD
04 · Ads
What WizardPins is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WizardPins runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Create Enamel PinsWizardPins.com5 Oct 2026video
Create Enamel PinsWizardPins.com31 Jul 2026video
Create Enamel PinsWizardPins.com9 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Forge Promotionsverified
Text ad20 Oct 2026Forge Promotionsverified
Text ad20 Oct 2026Forge Promotionsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WizardPins.
The creators who tag @wizardpins on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wizardpins on Instagram, led by Craig Leshen (37.8K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCraig Leshen@cleshen · 🇺🇸 US | Photography visual arts Creator | 37.8K | 0.3% | 1 | Tagged @wizardpins |
06 · Competitors according to Gravity
Who WizardPins competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WizardPins among Jewelry brands in United States. The closest is Mover & Shaker Co, then 100% Soft, Shop Kates Creations, Complexly Store, Zen Monkey Studios, NattyCat.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mover & Shaker Comoverandshakerco.com | |||||||
| 100% Soft100soft.shop | |||||||
| Shop Kates Creationsshopkatescreations.com | |||||||
| Complexly Storecomplexly.store | |||||||
| Zen Monkey Studioszenmonkeystudios.com | |||||||
| NattyCatnattycat.net |
07 · Company
The company behind WizardPins.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WizardPins is a company based in East Providence, United States, on a domain registered in July 2016. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · East Providence
- Founded
- Data not available
- Domain registered
- 18 Jul 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wizardpins.com · Shopify · USD
- Catalogue
- 197 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WizardPins
What people ask Google about WizardPins.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WizardPins a legit company?
According to Gravity by Benchr, WizardPins is a brand based in East Providence, United States: its website has existed since July 2016, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 156,870 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about WizardPins?
Customers rate WizardPins 4.8 out of 5 on Trustpilot over 104 reviews, 20 of them in the last twelve months: 90% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WizardPins known for?
WizardPins is a custom metal manufacturer that creates lapel pins, coins, keychains, and other custom metal products with low minimum quantities and fast-turn production. Gravity by Benchr classifies it under Jewelry, with Brooches & Lapel Pins making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
WizardPins prices: how much is it?
WizardPins' best seller, Custom Soft Enamel Pins, sells from US$9.15 to US$11.99 on wizardpins.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check wizardpins.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does WizardPins have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WizardPins advertises on Facebook and Instagram and on Google, where its offers often run. Check wizardpins.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WizardPins?
WizardPins sells on its own website, wizardpins.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind WizardPins?
Gravity by Benchr records a company based in East Providence, United States, whose domain was registered in 2016, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WizardPins doing well?
Yes. Gravity by Benchr estimates about 81,000 visits to wizardpins.com in September 2026, up 12% in a month and up 8% over three months. WizardPins ranks #464 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WizardPins use?
Gravity by Benchr identifies wizardpins.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WizardPins' ad budget?
Gravity by Benchr does not publish a spend figure for WizardPins on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, WizardPins ranks #464 of 33,382 by estimated traffic. Its closest competitors on the same market are Mover & Shaker Co, 100% Soft, Shop Kates Creations, Complexly Store, Zen Monkey Studios. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WizardPins.