Brand page · Games
WizKids: 327K visits a month, 46 active Meta ads.
WizKids — WizKids is a company that creates tabletop games, miniatures, and collectible dice games, including award-winning products with popular licenses like Dungeons & Dragons, Marvel, and Pathfinder. In September 2026 wizkids.com drew an estimated 327K visits, down 19% on the month before. It ranks #6 of 3,092 Games brands and holds a 1.9 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
WizKids is a company that creates tabletop games, miniatures, and collectible dice games, including award-winning products with popular licenses like Dungeons & Dragons, Marvel, and Pathfinder.
01 · Traffic
How much traffic WizKids gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WizKids drew an estimated 327K visits in September 2026, down 19% on the month before and up 40% over three months.
- Worldwide#35,009of 4.5M sites · Top 1%
- In United States#11,377of 1.2M sites · Top 1%
- Games, worldwide#46of 13,383 brands · Top 1%
- Games, United States#6of 3,092 brands · Top 1%
327K
estimated visits in September
1 mo ▼ −19.0%4 mo ▲ +40.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WizKids.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WizKids holds 1.9 out of 5 on Trustpilot over 20 reviews, 6 of them in the last twelve months: 5% of customers give five stars and 90% one star. That volume places WizKids in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Gaming service Provider DJ Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WizKids sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read WizKids's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places WizKids in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What WizKids is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WizKids runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2024 (image, text, video).
10% Off Your First OrderWizKids4 Oct 2026image
Pathfinder Battles Deep Cuts: Town GuardsWizKids1 Oct 2026image
10% Off Your First OrderWizKids1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026National Entertainment Collectibles Association Inc.verified
Text ad19 Oct 2026National Entertainment Collectibles Association Inc.verified
Text ad19 Oct 2026National Entertainment Collectibles Association Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WizKids.
The creators who tag @wizkidsgames on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wizkidsgames on Instagram, led by Jay’s Tabletop Terrain (40.8K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJay’s Tabletop Terrain@jays_tabletop · 🇺🇸 US | Gaming streaming tech culture Creator | 40.8K | 0.7% | 4 | Tagged @wizkidsgames |
06 · Competitors according to Gravity
Who WizKids competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WizKids among Games brands. The closest is CMON, then czechgames.com, espritjeu.com, Stonemaier Games, Jugamos una, Juegos de la mesa redonda.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CMONcmon.com | |||||||
| czechgames.comczechgames.com | |||||||
| espritjeu.comespritjeu.com | |||||||
| Stonemaier Gamesstonemaiergames.com | |||||||
| Jugamos unajugamosuna.es | |||||||
| Juegos de la mesa redondajuegosdelamesaredonda.com |
07 · Company
The company behind WizKids.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WizKids is an e-commerce brand, on a domain registered in December 1995. It employs about 139 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 19 Dec 1995
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 139 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wizkids.com · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WizKids
What people ask Google about WizKids.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WizKids a legit company?
According to Gravity by Benchr, WizKids is a brand: its website has existed since December 1995, it sells on a Wordpress store, it employs 139 people on LinkedIn, it has 41,658 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
WizKids reviews: is it worth it?
Customers rate WizKids 1.9 out of 5 on Trustpilot over 20 reviews, 6 of them in the last twelve months: 5% give five stars, 90% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WizKids?
WizKids is a company that creates tabletop games, miniatures, and collectible dice games, including award-winning products with popular licenses like Dungeons & Dragons, Marvel, and Pathfinder. Gravity by Benchr classifies it under Games. Source: Gravity by Benchr product classification.
Does WizKids have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WizKids advertises on Facebook and Instagram and on Google, where its offers often run. Check wizkids.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WizKids?
WizKids sells on its own website, wizkids.com, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns WizKids?
Gravity by Benchr records a company, whose domain was registered in 1995, with 139 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is WizKids growing?
Yes. Gravity by Benchr estimates about 327,100 visits to wizkids.com in September 2026, down 19% in a month and up 40% over three months. WizKids ranks #6 of 3,092 Games brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WizKids use?
Gravity by Benchr identifies wizkids.com as a Wordpress store. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records.
How much does WizKids spend on Meta ads?
Gravity by Benchr does not publish a spend figure for WizKids on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Games brands?
Among Games brands in the Gravity by Benchr index, WizKids ranks #6 of 3,092 by estimated traffic. Its closest competitors on the same market are CMON, czechgames.com, espritjeu.com, Stonemaier Games, Jugamos una. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WizKids.