Brand page · Kitchen & Dining
Norbert Woll: 97K visits a month, 20 active Meta ads.
Norbert Woll — WOLL is a German brand that manufactures premium cookware and kitchen helpers. The company produces innovative, high-quality professional cookware for demanding customers and best cooking results. In September 2026 woll.de drew an estimated 97K visits, down 37% on the month before. It ranks #69 of 3,473 Kitchen & Dining brands and holds a 3.8 Trustpilot rating over 629 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
WOLL is a German brand that manufactures premium cookware and kitchen helpers. The company produces innovative, high-quality professional cookware for demanding customers and best cooking results.
01 · Traffic
How much traffic Norbert Woll gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Norbert Woll drew an estimated 97K visits in September 2026, down 37% on the month before and up 3% over three months.
- Worldwide#96,123of 4.5M sites · Top 5%
- In Germany#4,370of 184K sites · Top 5%
- Kitchen & Dining, worldwide#2,289of 145,612 brands · Top 5%
- Kitchen & Dining, Germany#69of 3,473 brands · Top 5%
97K
estimated visits in September
1 mo ▼ −37.1%4 mo ▲ +3.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Norbert Woll.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Norbert Woll holds 3.8 out of 5 on Trustpilot over 629 reviews, 242 of them in the last twelve months: 50% of customers give five stars and 40% one star. That volume places Norbert Woll in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Norbert Woll sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Norbert Woll's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Norbert Woll in its comparison group.
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- In stock
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04 · Ads
What Norbert Woll is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Norbert Woll runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
MÄLZERxWOLL ist jetzt erhältlich.Norbert Woll GmbH11 Oct 2026image
Ein Koch. Drei Materialien. Eine Serie.Norbert Woll GmbH9 Oct 2026video
Eco Logic QXR Guss-Kasserolle, viereckigNorbert Woll GmbH9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Norbert Woll GmbHverified
Text ad21 Oct 2026Norbert Woll GmbHverified
Image ad21 Oct 2026Norbert Woll GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Norbert Woll.
The creators who tag @woll_cookware_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @woll_cookware_official on Instagram, led by J.Kinski • Bio Brühen | Ramen | Saucen | Gewürz (32K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJ.Kinski • Bio Brühen | Ramen | Saucen | Gewürz@j.kinski · 🇩🇪 DE | Food cooking nutrition Creator | 32K | 0.2% | 1 | Tagged @woll_cookware_official |
06 · Competitors according to Gravity
Who Norbert Woll competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Norbert Woll among Kitchen & Dining brands. The closest is kitchenaid.fr, then Sunhouse, soltam.co.il, schafer.com.tr, Grillrost.com, Tefal.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kitchenaid.frkitchenaid.fr | |||||||
| Sunhousesunhouse.com.vn | |||||||
| soltam.co.ilsoltam.co.il | |||||||
| schafer.com.trschafer.com.tr | |||||||
| Grillrost.comgrillrost.com | |||||||
| Tefaltefal.ro |
07 · Company
The company behind Norbert Woll.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Norbert Woll is an e-commerce brand.
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- Investors
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- VC-backed
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- Own store
- woll.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Norbert Woll
What people ask Google about Norbert Woll.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Norbert Woll a legit company?
According to Gravity by Benchr, Norbert Woll is a brand: its Trustpilot profile is claimed by the brand, it has 24,405 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Norbert Woll reviews: is it worth it?
Customers rate Norbert Woll 3.8 out of 5 on Trustpilot over 629 reviews, 242 of them in the last twelve months: 50% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Norbert Woll sell?
WOLL is a German brand that manufactures premium cookware and kitchen helpers. The company produces innovative, high-quality professional cookware for demanding customers and best cooking results. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Norbert Woll have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Norbert Woll advertises on Facebook and Instagram and on Google, where its offers often run. Check woll.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Norbert Woll growing?
Yes. Gravity by Benchr estimates about 97,000 visits to woll.de in September 2026, down 37% in a month and up 3% over three months. Norbert Woll ranks #69 of 3,473 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Norbert Woll spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Norbert Woll on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, Norbert Woll ranks #69 of 3,473 by estimated traffic. Its closest competitors on the same market are kitchenaid.fr, Sunhouse, soltam.co.il, schafer.com.tr, Grillrost.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Norbert Woll.