Brand page · Hobbies & Creative Arts · United Kingdom
Wonderland Models: 106K visits a month, 25 active Meta ads, Gravity score 529.
Wonderland Models — Wonderland Models is a UK-based online toy, model and hobby shop specializing in plastic model kits, model paints, radio control toys and rc cars. It is Scotland's leading model shop and hobby store in Edinburgh, offering a huge range of products to suit newcomers and enthusiasts. In September 2026 wonderlandmodels.com drew an estimated 106K visits, down 4% on the month before. It ranks #84 of 6,836 Hobbies & Creative Arts brands in United Kingdom and holds a 3.3 Trustpilot rating over 125 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 89 peers: Hobbies & Creative Arts brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wonderland Models is a UK-based online toy, model and hobby shop specializing in plastic model kits, model paints, radio control toys and rc cars. It is Scotland's leading model shop and hobby store in Edinburgh, offering a huge range of products to suit newcomers and enthusiasts.
01 · Traffic
How much traffic Wonderland Models gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wonderland Models drew an estimated 106K visits in September 2026, down 4% on the month before and up 8% over three months.
- Worldwide#89,257of 4.5M sites · Top 5%
- In United Kingdom#4,624of 192K sites · Top 5%
- Hobbies & Creative Arts, worldwide#1,681of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United Kingdom#84of 6,836 brands · Top 5%
106K
estimated visits in September
1 mo ▼ −3.8%4 mo ▲ +8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wonderland Models.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wonderland Models holds 3.3 out of 5 on Trustpilot over 125 reviews, 10 of them in the last twelve months: 53% of customers give five stars and 40% one star. That volume places Wonderland Models in the top 30 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Wonderland Models scores 5.0 over 17 reviews.
Hobby Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wonderland Models sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wonderland Models's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wonderland Models in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Wonderland Models is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wonderland Models runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2022 (image, text, video).
HPI Racing Rear Dogbone 8.88mm (PR) for Pulse 4.6 BuggyWonderland Models29 Sept 2026image
HPI Racing Differential Housing Trophy SeriesWonderland Models29 Sept 2026image
HPI Racing Serrated Flange Lock Nut M4 (Silver/10Pcs)Wonderland Models29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wonderland Toys Limitedverified
Text ad21 Oct 2026Wonderland Toys Limitedverified
Text ad21 Oct 2026Wonderland Toys Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wonderland Models.
The creators who tag @wonderlandmodel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wonderland Models competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wonderland Models among Hobbies & Creative Arts brands in United Kingdom. The closest is Pecka Modelář, then leotoyshop.com, modeltoycars.com, tsurumai-hobby.jp, プラモデル通信販売のM's PLUSへようこそ！新製品から従来品まで, Hobbyrama.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pecka Modelářpeckamodel.cz | |||||||
| leotoyshop.comleotoyshop.com | |||||||
| modeltoycars.commodeltoycars.com | |||||||
| tsurumai-hobby.jptsurumai-hobby.jp | |||||||
| プラモデル通信販売のM's PLUSへようこそ！新製品から従来品までms-plus.com | |||||||
| Hobbyramahobbyrama.com.au |
07 · Company
The company behind Wonderland Models.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wonderland Models is a company based in United Kingdom, founded in 1972 according to LinkedIn, on a domain registered in January 2000. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1972, per LinkedIn
- Domain registered
- 21 Jan 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wonderlandmodels.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wonderland Models
What people ask Google about Wonderland Models.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wonderland Models legit?
According to Gravity by Benchr, Wonderland Models is a brand based in United Kingdom: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it employs 3 people on LinkedIn, it has 3,998 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wonderland Models reviews: is it worth it?
Customers rate Wonderland Models 3.3 out of 5 on Trustpilot over 125 reviews, 10 of them in the last twelve months: 53% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. On Google, Wonderland Models scores 5.0 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wonderland Models known for?
Wonderland Models is a UK-based online toy, model and hobby shop specializing in plastic model kits, model paints, radio control toys and rc cars. It is Scotland's leading model shop and hobby store in Edinburgh, offering a huge range of products to suit newcomers and enthusiasts. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Is there a Wonderland Models discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wonderland Models advertises on Facebook and Instagram and on Google, where its offers often run. Check wonderlandmodels.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wonderland Models?
Wonderland Models sells on its own website, wonderlandmodels.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wonderland Models?
Gravity by Benchr records a company based in United Kingdom, founded in 1972 according to LinkedIn, on a domain registered in 2000, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wonderland Models doing well?
Yes. Gravity by Benchr estimates about 106,000 visits to wonderlandmodels.com in September 2026, down 4% in a month and up 8% over three months. Wonderland Models ranks #84 of 6,836 Hobbies & Creative Arts brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wonderland Models use?
Gravity by Benchr identifies wonderlandmodels.com as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Wonderland Models' ad budget?
Gravity by Benchr does not publish a spend figure for Wonderland Models on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United Kingdom?
Among Hobbies & Creative Arts brands in United Kingdom in the Gravity by Benchr index, Wonderland Models ranks #84 of 6,836 by estimated traffic. Its closest competitors on the same market are Pecka Modelář, leotoyshop.com, modeltoycars.com, tsurumai-hobby.jp, プラモデル通信販売のM's PLUSへようこそ！新製品から従来品まで. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wonderland Models.