Brand page · Household Appliances · Sweden
Wood’s: 59K visits a month, 36 active Meta ads, Gravity score 573.
Wood’s — Wood's is a Swedish manufacturer of dehumidifiers and indoor air treatment products, including air purifiers and air conditioning units. In September 2026 woods.se drew an estimated 59K visits, down 21% on the month before. It ranks #2 of 39 Household Appliances brands in Sweden and holds a 3.6 Trustpilot rating over 96 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Household Appliances brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wood's is a Swedish manufacturer of dehumidifiers and indoor air treatment products, including air purifiers and air conditioning units.
01 · Traffic
How much traffic Wood’s gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wood’s drew an estimated 59K visits in September 2026, down 21% on the month before and down 30% over three months.
- Worldwide#147,469of 4.5M sites · Top 5%
- In Sweden#1,100of 27.3K sites · Top 5%
- Household Appliances, worldwide#504of 20,238 brands · Top 5%
- Household Appliances, Sweden#2of 39 brands · Top 10%
59K
estimated visits in September
1 mo ▼ −20.7%4 mo ▼ −30.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wood’s.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wood’s holds 3.6 out of 5 on Trustpilot over 96 reviews, 38 of them in the last twelve months: 63% of customers give five stars and 15% one star. That volume places Wood’s in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wood’s sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wood’s's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wood’s in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wood’s is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wood’s runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
Vilken luftfuktighet har du i krypgrunden?Wood's Sverige10 Oct 2026image
Luktar det unket i källaren?Wood's Sverige9 Oct 2026image
woods.seWood's Sverige9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Woods Production Sweden ABverified
Text ad19 Oct 2026Woods Production Sweden ABverified
Text ad19 Oct 2026Woods Production Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wood’s.
The creators who tag @woods.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wood’s competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wood’s among Household Appliances brands in Sweden. The closest is AlecoAir, then rowenta.com, dyson.no, rowenta.pt, dyson.hu, polti.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AlecoAiralecoair.ro | |||||||
| rowenta.comrowenta.com | |||||||
| dyson.nodyson.no | |||||||
| rowenta.ptrowenta.pt | |||||||
| dyson.hudyson.hu | |||||||
| polti.frpolti.fr |
07 · Company
The company behind Wood’s.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wood’s is a company based in Sweden. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woods.se · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wood’s
What people ask Google about Wood’s.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wood’s legit or a scam?
According to Gravity by Benchr, Wood’s is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 28 people on LinkedIn, it has 1,239 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wood’s reviews: is it worth it?
Customers rate Wood’s 3.6 out of 5 on Trustpilot over 96 reviews, 38 of them in the last twelve months: 63% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wood’s sell?
Wood's is a Swedish manufacturer of dehumidifiers and indoor air treatment products, including air purifiers and air conditioning units. Gravity by Benchr classifies it under Household Appliances. Source: Gravity by Benchr product classification.
Is there a Wood’s discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wood’s advertises on Facebook and Instagram and on Google, where its offers often run. Check woods.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wood’s?
Wood’s sells on its own website, woods.se, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wood’s?
Gravity by Benchr records a company based in Sweden, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wood’s doing well?
Not at the moment. Gravity by Benchr estimates about 59,000 visits to woods.se in September 2026, down 21% in a month and down 30% over three months. Wood’s ranks #2 of 39 Household Appliances brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wood’s use?
Gravity by Benchr identifies woods.se as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Wood’s' ad budget?
Gravity by Benchr does not publish a spend figure for Wood’s on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliances brands in Sweden?
Among Household Appliances brands in Sweden in the Gravity by Benchr index, Wood’s ranks #2 of 39 by estimated traffic. Its closest competitors on the same market are AlecoAir, rowenta.com, dyson.no, rowenta.pt, dyson.hu. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wood’s.