Brand page · Outdoor Recreation · United Kingdom
Wood To Water: 34.6K visits a month, 41 active Meta ads, Gravity score 597.
Wood To Water — Wood To Water Outdoors is an online retailer specialising in outdoor, camping and bushcraft products. The company offers a wide range of equipment including tents, sleeping bags, cookware, and other outdoor essentials. In September 2026 woodtowater.co.uk drew an estimated 34.6K visits, up 14% on the month before. It ranks #264 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.3 Trustpilot rating over 331 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wood To Water Outdoors is an online retailer specialising in outdoor, camping and bushcraft products. The company offers a wide range of equipment including tents, sleeping bags, cookware, and other outdoor essentials.
01 · Traffic
How much traffic Wood To Water gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wood To Water drew an estimated 34.6K visits in September 2026, up 14% on the month before and up 18% over three months.
- Worldwide#233,183of 4.5M sites · Top 10%
- In United Kingdom#12,187of 192K sites · Top 10%
- Outdoor Recreation, worldwide#5,370of 101,136 brands · Top 10%
- Outdoor Recreation, United Kingdom#264of 3,414 brands · Top 10%
34.6K
estimated visits in September
1 mo ▲ +13.7%4 mo ▲ +17.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wood To Water.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wood To Water holds 4.3 out of 5 on Trustpilot over 331 reviews, 20 of them in the last twelve months: 92% of customers give five stars and 3% one star. That volume places Wood To Water in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Camping Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wood To Water sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wood To Water sells on Shopify, 72% of its catalogue in stock. The best seller is Jetboil 100g Jetpower Fuel / Gas, at £6.50, followed by Jetboil 230g Jetpower fuel / Gas and Flextail Mosquito Repellent Mat for TINY REPEL & MAX REPEL & LIGHT REPEL (10 pack).
#1Jetboil 100g Jetpower Fuel / GasWood To Water£6.50In stock
#2Jetboil 230g Jetpower fuel / GasWood To Water£6.90In stock
#3Flextail Mosquito Repellent Mat for TINY REPEL & MAX REPEL & LIGHT REPEL (10 pack)Wood To Water£6.25In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wood To Water in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 10% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$66.18
- Currency
- GBP
04 · Ads
What Wood To Water is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wood To Water runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
Wood To Water OutdoorsWood To Water28 Sept 2026image
Wood To Water OutdoorsWood To Water23 Sept 2026image
Wood To Water OutdoorsWood To Water22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Socom Tacticalverified
Text ad20 Oct 2026Socom Tacticalverified
Image ad17 Mar 2026Socom Tacticalverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wood To Water.
The creators who tag @woodtowater on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wood To Water competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wood To Water among Outdoor Recreation brands in United Kingdom. The closest is Tamarack Outdoors, then outdoor gear essentials, World Of Camping, PJ Outdoors, Newquay Camping Shop, skcamping.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tamarack Outdoorstamarackoutdoors.co.uk | |||||||
| outdoor gear essentialsoutdoorgearessentials.co.uk | |||||||
| World Of Campingworldofcamping.co.uk | |||||||
| PJ Outdoorspjoutdoors.co.uk | |||||||
| Newquay Camping Shopnewquaycampingshop.com | |||||||
| skcamping.comskcamping.com |
07 · Company
The company behind Wood To Water.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wood To Water is a company based in Fleet, United Kingdom, on a domain registered in April 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Fleet
- Founded
- Data not available
- Domain registered
- 24 Apr 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woodtowater.co.uk · Shopify · GBP
- Catalogue
- 222 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wood To Water
What people ask Google about Wood To Water.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wood To Water legit or a scam?
According to Gravity by Benchr, Wood To Water is a brand based in Fleet, United Kingdom: its website has existed since April 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 739 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wood To Water reviews: is it worth it?
Customers rate Wood To Water 4.3 out of 5 on Trustpilot over 331 reviews, 20 of them in the last twelve months: 92% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wood To Water sell?
Wood To Water Outdoors is an online retailer specialising in outdoor, camping and bushcraft products. The company offers a wide range of equipment including tents, sleeping bags, cookware, and other outdoor essentials. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Wood To Water cost?
Wood To Water's best seller, Jetboil 100g Jetpower Fuel / Gas, sells £6.50 on woodtowater.co.uk. 72% of the catalogue is in stock. Gravity does not track prices daily: check woodtowater.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Wood To Water discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wood To Water advertises on Facebook and Instagram and on Google, where its offers often run. Check woodtowater.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wood To Water?
Wood To Water sells on its own website, woodtowater.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wood To Water?
Gravity by Benchr records a company based in Fleet, United Kingdom, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wood To Water growing?
Yes. Gravity by Benchr estimates about 34,600 visits to woodtowater.co.uk in September 2026, up 14% in a month and up 18% over three months. Wood To Water ranks #264 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wood To Water use?
Gravity by Benchr identifies woodtowater.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wood To Water spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wood To Water on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Wood To Water ranks #264 of 3,414 by estimated traffic. Its closest competitors on the same market are Tamarack Outdoors, outdoor gear essentials, World Of Camping, PJ Outdoors, Newquay Camping Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wood To Water.