Brand page · Books · Portugal
Wook: 2.5M visits a month, 3 active Meta ads.
Wook — WOOK is a Portuguese online bookstore that sells Portuguese and foreign books, school textbooks, and ebooks. In September 2026 wook.pt drew an estimated 2.5M visits, up 3% on the month before. It ranks #1 of 83 Books brands in Portugal and holds a 1.8 Trustpilot rating over 180 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
WOOK is a Portuguese online bookstore that sells Portuguese and foreign books, school textbooks, and ebooks.
01 · Traffic
How much traffic Wook gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wook drew an estimated 2.5M visits in September 2026, up 3% on the month before and up 15% over three months.
- Worldwide#7,143of 4.5M sites · Top 1%
- In Portugal#32of 21.8K sites · Top 1%
- Books, worldwide#51of 53,824 brands · Top 1%
- Books, Portugal#1of 83 brands · Top 5%
2.5M
estimated visits in September
1 mo ▲ +2.7%4 mo ▲ +14.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wook.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wook holds 1.8 out of 5 on Trustpilot over 180 reviews, 22 of them in the last twelve months: 26% of customers give five stars and 66% one star. That volume places Wook in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Book Store Book Publisher
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wook sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wook's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wook in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wook is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wook runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Breve História de Quase TudoLivraria WOOK13 Mar 2026image
FotografiaLivraria WOOK11 Mar 2026image
Princesa Poppy - Aventura na NeveLivraria WOOK11 Mar 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Porto Editora S.A.verified
Text ad20 Oct 2026Porto Editora S.A.verified
Text ad20 Oct 2026Porto Editora S.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wook.
The creators who tag @livrariawook on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @livrariawook on Instagram, led by Susana Teixeira | ✍🏻 (106K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSusana Teixeira | ✍🏻@nunca_desistas_de_ti · 🇵🇹 PT | History culture education Creator | 106K | 1.1% | 3 | Tagged @livrariawook |
06 · Competitors according to Gravity
Who Wook competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wook among Books brands in Portugal. The closest is libristo.pt, then Bertrand Livreiros, Furet du Nord, Agapea.com, Leya, Dobré knihy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| libristo.ptlibristo.pt | |||||||
| Bertrand Livreirosbertrand.pt | |||||||
| Furet du Nordfuret.com | |||||||
| Agapea.comagapea.com | |||||||
| Leyaleya.com | |||||||
| Dobré knihydobre-knihy.cz |
07 · Company
The company behind Wook.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wook is a company based in Portugal, founded in 1999 according to LinkedIn. It employs about 54 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇹 Portugal
- Founded
- 1999, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 54 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wook.pt
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wook
What people ask Google about Wook.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wook a legit company?
According to Gravity by Benchr, Wook is a brand based in Portugal: its Trustpilot profile is claimed by the brand, it employs 54 people on LinkedIn, it has 77,291 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Wook?
Customers rate Wook 1.8 out of 5 on Trustpilot over 180 reviews, 22 of them in the last twelve months: 26% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wook sell?
WOOK is a Portuguese online bookstore that sells Portuguese and foreign books, school textbooks, and ebooks. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
Is there a Wook discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wook advertises on Facebook and Instagram and on Google, where its offers often run. Check wook.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Wook?
Gravity by Benchr records a company based in Portugal, founded in 1999 according to LinkedIn, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wook doing well?
Yes. Gravity by Benchr estimates about 2,460,600 visits to wook.pt in September 2026, up 3% in a month and up 15% over three months. Wook ranks #1 of 83 Books brands in Portugal in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wook spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wook on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in Portugal?
Among Books brands in Portugal in the Gravity by Benchr index, Wook ranks #1 of 83 by estimated traffic. Its closest competitors on the same market are libristo.pt, Bertrand Livreiros, Furet du Nord, Agapea.com, Leya. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wook.