Brand page · Clothing · United States
Woolino: 155K visits a month, 63 active Meta ads, Gravity score 584.
Woolino — Woolino is a manufacturer of merino wool baby and toddler sleeping bags, sleepwear, and clothing that helps regulate temperature for better sleep. In September 2026 woolino.com drew an estimated 155K visits, up 7% on the month before. It ranks #984 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Woolino is a manufacturer of merino wool baby and toddler sleeping bags, sleepwear, and clothing that helps regulate temperature for better sleep.
01 · Traffic
How much traffic Woolino gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Woolino drew an estimated 155K visits in September 2026, up 7% on the month before and up 17% over three months.
- Worldwide#64,890of 4.5M sites · Top 5%
- In United States#21,368of 1.2M sites · Top 5%
- Clothing, worldwide#6,007of 459,295 brands · Top 5%
- Clothing, United States#984of 97,158 brands · Top 5%
155K
estimated visits in September
1 mo ▲ +7.4%4 mo ▲ +17.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Woolino.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Woolino holds 3.1 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 25% of customers give five stars and 50% one star.
Software Company Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Woolino sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Woolino sells on Shopify, 54% of its catalogue in stock. The best seller is 4 Season® Ultimate Baby Sleep Bag, Merino Wool & Organic Cotton, Night Sky™, at US$109.00–US$129.00, followed by 4 Season® Ultimate Baby Sleep Bag, Merino Wool & Organic Cotton, Sheep and 4 Season® Ultimate Baby Sleep Bag, Merino Wool & Organic Cotton, Sage.
#14 Season® Ultimate Baby Sleep Bag, Merino Wool & Organic Cotton, Night Sky™WoolinoUS$109.00–US$129.00In stock
#24 Season® Ultimate Baby Sleep Bag, Merino Wool & Organic Cotton, SheepWoolinoUS$109.00–US$129.00In stock
#34 Season® Ultimate Baby Sleep Bag, Merino Wool & Organic Cotton, SageWoolinoUS$109.00–US$129.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Woolino in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 57% of the catalogue
- In stock
- 54%
- Upper price quartile
- US$88.00
- Currency
- USD
04 · Ads
What Woolino is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Woolino runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
15% OFF This WeekendWoolino5 Oct 2026image
😌 Sleep Easy TonightWoolino5 Oct 2026image
Thousands of Satisfied Parents and Babies ❤️Woolino5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Jojo Group LLCverified
Text ad21 Oct 2026Jojo Group LLCverified
Text ad21 Oct 2026Jojo Group LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Woolino.
The creators who tag @woolino on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @woolino on Instagram, led by Lidia Mera (580K followers, 5.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLidia Mera@lidiavmera · 🇬🇧 GB | Food cooking nutrition Creator | 580K | 5.3% | 1 | Tagged @woolino |
06 · Competitors according to Gravity
Who Woolino competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Woolino among Clothing brands in United States. The closest is Love to Dream, then ergoPouch, Dreamland Baby, Kyte Baby, MORI, Halo x aden + anais.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Love to Dreamlovetodream.com | |||||||
| ergoPouchergopouch.com.au | |||||||
| Dreamland Babydreamlandbabyco.com | |||||||
| Kyte Babykytebaby.com | |||||||
| MORIbabymori.com | |||||||
| Halo x aden + anaishalosleep.com |
07 · Company
The company behind Woolino.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Woolino is a company based in Cleveland, United States, founded in 2010 according to LinkedIn, on a domain registered in July 2009. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Cleveland
- Founded
- 2010, per LinkedIn
- Domain registered
- 15 Jul 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woolino.com · Shopify · USD
- Catalogue
- 86 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Woolino
What people ask Google about Woolino.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Woolino legit?
According to Gravity by Benchr, Woolino is a brand based in Cleveland, United States: its website has existed since July 2009, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 163,722 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Woolino known for?
Woolino is a manufacturer of merino wool baby and toddler sleeping bags, sleepwear, and clothing that helps regulate temperature for better sleep. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Woolino prices: how much is it?
Woolino's best seller, 4 Season® Ultimate Baby Sleep Bag, Merino Wool & Organic Cotton, Night Sky™, sells from US$109.00 to US$129.00 on woolino.com. 54% of the catalogue is in stock. Gravity does not track prices daily: check woolino.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Woolino discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Woolino advertises on Facebook and Instagram and on Google, where its offers often run. Check woolino.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Woolino?
Woolino sells on its own website, woolino.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Woolino?
Gravity by Benchr records a company based in Cleveland, United States, founded in 2010 according to LinkedIn, on a domain registered in 2009, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Woolino growing?
Yes. Gravity by Benchr estimates about 154,900 visits to woolino.com in September 2026, up 7% in a month and up 17% over three months. Woolino ranks #984 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Woolino use?
Gravity by Benchr identifies woolino.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Woolino's ad budget?
Gravity by Benchr does not publish a spend figure for Woolino on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Woolino ranks #984 of 97,158 by estimated traffic. Its closest competitors on the same market are Love to Dream, ergoPouch, Dreamland Baby, Kyte Baby, MORI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Woolino.