Brand page · Electronics Accessories · Sweden
WOOLNUT: 33.6K visits a month, 45 active Meta ads, Gravity score 667.
WOOLNUT — WOOLNUT is a Swedish design house that creates premium tech accessories including sleeves and cases for Apple products like MacBook, iPad, iPhone and AirPods. In September 2026 woolnut.com drew an estimated 33.6K visits, up 3% on the month before. It ranks #644 of 5,552 Electronics Accessories brands in Sweden and holds a 4.2 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Electronics Accessories brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WOOLNUT is a Swedish design house that creates premium tech accessories including sleeves and cases for Apple products like MacBook, iPad, iPhone and AirPods.
01 · Traffic
How much traffic WOOLNUT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WOOLNUT drew an estimated 33.6K visits in September 2026, up 3% on the month before and up 18% over three months.
- Worldwide#238,710of 4.5M sites · Top 10%
- In United States#74,867of 1.2M sites · Top 10%
- Electronics Accessories, worldwide#4,709of 56,814 brands · Top 10%
- Electronics Accessories, United States#644of 5,552 brands · Top 20%
33.6K
estimated visits in September
1 mo ▲ +3.0%4 mo ▲ +18.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WOOLNUT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WOOLNUT holds 4.2 out of 5 on Trustpilot over 19 reviews, 4 of them in the last twelve months: 74% of customers give five stars and 11% one star. That volume places WOOLNUT in the top 50 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Cell Phone Accessory Store Computer Accessories Store Fashion Accessories Store Computer and Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WOOLNUT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WOOLNUT sells on Shopify, 95% of its catalogue in stock. The best seller is Leather Tech Organizer, at SEK 1,590.00, followed by Leather Case for AirPods Max 2 and Leather Sleeve for 13-inch MacBook Air.
#1Leather Tech OrganizerWOOLNUTSEK 1,590.00In stock
#2Leather Case for AirPods Max 2WOOLNUTSEK 1,590.00In stock
#3Leather Sleeve for 13-inch MacBook AirWOOLNUTSEK 1,390.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WOOLNUT in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 84% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$158.89
- Currency
- SEK
04 · Ads
What WOOLNUT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WOOLNUT runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Organizes your travel essentialsWOOLNUT5 Oct 2026image
Organizes your travel essentialsWOOLNUT4 Oct 2026video
Organizes your travel essentialsWOOLNUT2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026WOOLNUTverified
Text ad20 Oct 2026WOOLNUTverified
Text ad20 Oct 2026WOOLNUTverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WOOLNUT.
The creators who tag @woolnut on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @woolnut on Instagram, led by BEAUTY OF TECHNOLOGY (179K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBEAUTY OF TECHNOLOGY@beautyoftechnology · 🇺🇸 US | Tech gadgets innovation Creator | 179K | 0.4% | 1 | Tagged @woolnut |
06 · Competitors according to Gravity
Who WOOLNUT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WOOLNUT among Electronics Accessories brands in Sweden. The closest is Fragola, then KryoZon, AD-GERMANY HAMBURG - UK, SALAVISA, Cyber Vintage, InstaCase.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fragolafragolabrand.com | |||||||
| KryoZonkryozon.com | |||||||
| AD-GERMANY HAMBURG - UKadar-germany.com | |||||||
| SALAVISAsalavisa.com | |||||||
| Cyber Vintagecyber-vintage.com | |||||||
| InstaCaseinstacase.pt |
07 · Company
The company behind WOOLNUT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WOOLNUT is a company based in Stockholm, Sweden, founded in 2012 according to LinkedIn, on a domain registered in April 2018. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- 2012, per LinkedIn
- Domain registered
- 20 Apr 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woolnut.com · Shopify · EUR
- Catalogue
- 9 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WOOLNUT
What people ask Google about WOOLNUT.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WOOLNUT legit?
According to Gravity by Benchr, WOOLNUT is a brand based in Stockholm, Sweden: its website has existed since April 2018, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 22,660 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about WOOLNUT?
Customers rate WOOLNUT 4.2 out of 5 on Trustpilot over 19 reviews, 4 of them in the last twelve months: 74% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WOOLNUT known for?
WOOLNUT is a Swedish design house that creates premium tech accessories including sleeves and cases for Apple products like MacBook, iPad, iPhone and AirPods. Gravity by Benchr classifies it under Electronics Accessories, with Computer Accessories making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is WOOLNUT expensive?
WOOLNUT's best seller, Leather Tech Organizer, sells SEK 1,590.00 on woolnut.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check woolnut.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does WOOLNUT have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WOOLNUT advertises on Facebook and Instagram and on Google, where its offers often run. Check woolnut.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy WOOLNUT?
WOOLNUT sells on its own website, woolnut.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind WOOLNUT?
Gravity by Benchr records a company based in Stockholm, Sweden, founded in 2012 according to LinkedIn, on a domain registered in 2018, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WOOLNUT doing well?
Yes. Gravity by Benchr estimates about 33,600 visits to woolnut.com in September 2026, up 3% in a month and up 18% over three months. WOOLNUT ranks #644 of 5,552 Electronics Accessories brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WOOLNUT use?
Gravity by Benchr identifies woolnut.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does WOOLNUT spend on Meta ads?
Gravity by Benchr does not publish a spend figure for WOOLNUT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in Sweden?
Among Electronics Accessories brands in Sweden in the Gravity by Benchr index, WOOLNUT ranks #644 of 5,552 by estimated traffic. Its closest competitors on the same market are Fragola, KryoZon, AD-GERMANY HAMBURG - UK, SALAVISA, Cyber Vintage. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WOOLNUT.