Brand page · Clothing · Germany
Woolrich: 260K visits a month, 159 active Meta ads.
Woolrich — Woolrich is an American clothing company that sells outdoor and wool clothing for men and women, including jackets, parkas, sweaters, and other garments inspired by American heritage. In September 2026 woolrich.com drew an estimated 260K visits, up 18% on the month before. It ranks #38 of 5,997 Clothing brands in Germany and holds a 3.3 Trustpilot rating over 167 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Woolrich is an American clothing company that sells outdoor and wool clothing for men and women, including jackets, parkas, sweaters, and other garments inspired by American heritage.
01 · Traffic
How much traffic Woolrich gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Woolrich drew an estimated 260K visits in September 2026, up 18% on the month before and up 6% over three months.
- Worldwide#42,030of 4.5M sites · Top 1%
- In Italy#1,076of 138K sites · Top 1%
- Clothing, worldwide#3,701of 459,295 brands · Top 1%
- Clothing, Italy#38of 5,997 brands · Top 1%
260K
estimated visits in September
1 mo ▲ +18.3%4 mo ▲ +6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Woolrich.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Woolrich holds 3.3 out of 5 on Trustpilot over 167 reviews, 75 of them in the last twelve months: 28% of customers give five stars and 65% one star. That volume places Woolrich in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Streetwear Store Clothing Store Outerwear Store Winterwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Woolrich sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Woolrich's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Woolrich in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Woolrich is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Woolrich runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
WoolrichWoolrich14 Oct 2026image
WoolrichWoolrich14 Oct 2026image
WoolrichWoolrich14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Woolrich Europe S.p.A.verified
Text ad21 Oct 2026Woolrich Europe S.p.A.verified
Text ad21 Oct 2026Woolrich Europe S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Woolrich.
The creators who tag @woolrich on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Woolrich competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Woolrich among Clothing brands in Germany. The closest is Mackintosh, then moncler.com, canadagoose.com, Moose Knuckles, Mackage, Parajumpers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mackintoshmackintosh.com | |||||||
| moncler.commoncler.com | |||||||
| canadagoose.comcanadagoose.com | |||||||
| Moose Knucklesmooseknucklescanada.com | |||||||
| Mackagemackage.com | |||||||
| Parajumpersparajumpers.it |
07 · Company
The company behind Woolrich.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Woolrich is a company based in Germany, on a domain registered in February 1996. It employs about 402 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- 6 Feb 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 402 on LinkedIn · 201-500
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woolrich.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Woolrich
What people ask Google about Woolrich.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Woolrich legit?
According to Gravity by Benchr, Woolrich is a brand based in Germany: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it employs 402 people on LinkedIn, it has 486,660 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Woolrich reviews
Customers rate Woolrich 3.3 out of 5 on Trustpilot over 167 reviews, 75 of them in the last twelve months: 28% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Woolrich?
Woolrich is an American clothing company that sells outdoor and wool clothing for men and women, including jackets, parkas, sweaters, and other garments inspired by American heritage. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Woolrich have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Woolrich advertises on Facebook and Instagram and on Google, where its offers often run. Check woolrich.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Woolrich?
Gravity by Benchr records a company based in Germany, whose domain was registered in 1996, with 402 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Woolrich growing?
Yes. Gravity by Benchr estimates about 260,300 visits to woolrich.com in September 2026, up 18% in a month and up 6% over three months. Woolrich ranks #38 of 5,997 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Woolrich's ad budget?
Gravity by Benchr does not publish a spend figure for Woolrich on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Woolrich ranks #38 of 5,997 by estimated traffic. Its closest competitors on the same market are Mackintosh, moncler.com, canadagoose.com, Moose Knuckles, Mackage. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Woolrich.