Brand page · Pet Supplies · United Kingdom
Wooof: 37.3K visits a month, 17 active Meta ads, Gravity score 609.
Wooof — WOOOF.co.uk is an online retailer that sells premium dog products including toys, treats, grooming items, and enrichment gear from eco-conscious brands. In September 2026 wooof.co.uk drew an estimated 37.3K visits, up 32% on the month before. It ranks #96 of 2,422 Pet Supplies brands in United Kingdom and holds a 4.4 Trustpilot rating over 563 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Pet Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WOOOF.co.uk is an online retailer that sells premium dog products including toys, treats, grooming items, and enrichment gear from eco-conscious brands.
01 · Traffic
How much traffic Wooof gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wooof drew an estimated 37.3K visits in September 2026, up 32% on the month before and down 4% over three months.
- Worldwide#218,235of 4.5M sites · Top 5%
- In United Kingdom#11,410of 192K sites · Top 10%
- Pet Supplies, worldwide#1,834of 52,845 brands · Top 5%
- Pet Supplies, United Kingdom#96of 2,422 brands · Top 5%
37.3K
estimated visits in September
1 mo ▲ +32.2%4 mo ▼ −3.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wooof.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wooof holds 4.4 out of 5 on Trustpilot over 563 reviews, 145 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places Wooof in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wooof sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wooof sells on Shopify, 85% of its catalogue in stock. The best seller is Woof Pupsicle Toy Refill Pops, at £14.99–£48.57, followed by SodaPup Honey Pot Original Yellow Slow Feeder Treat Dispenser and Woof Green Pupsicle Toy + Treat Tray Combo.
#1Woof Pupsicle Toy Refill PopsWooof£14.99–£48.57In stock
#2SodaPup Honey Pot Original Yellow Slow Feeder Treat DispenserWooof£12.99In stock
#3Woof Green Pupsicle Toy + Treat Tray ComboWooof£29.99–£34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wooof in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 18% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$27.80
- Currency
- GBP
04 · Ads
What Wooof is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wooof runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text).
Discover the Halloween collection!WOOOF.co.uk5 Oct 2026video
Discover the Halloween collection!WOOOF.co.uk5 Oct 2026video
WOOOF.co.ukWOOOF.co.uk5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Strike UX Ltdverified
Text ad19 Oct 2026Strike UX Ltdverified
Image ad23 Sept 2026Strike UX Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wooof.
The creators who tag @wooof.co.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wooof competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wooof among Pet Supplies brands in United Kingdom. The closest is Sparkly Tails, then Time for Paws, pawfecthome.co.uk, MedicAnimal, Love My Hound, Petplanet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sparkly Tailssparklytails.com | |||||||
| Time for Pawstimeforpaws.co.uk | |||||||
| pawfecthome.co.ukpawfecthome.co.uk | |||||||
| MedicAnimalmedicanimal.com | |||||||
| Love My Houndlovemyhound.com | |||||||
| Petplanetpetplanet.co.uk |
07 · Company
The company behind Wooof.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wooof is a company based in Oxfordshire, United Kingdom, on a domain registered in September 2021. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Oxfordshire
- Founded
- Data not available
- Domain registered
- 7 Sept 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wooof.co.uk · Shopify · GBP
- Catalogue
- 241 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wooof
What people ask Google about Wooof.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wooof a legit company?
According to Gravity by Benchr, Wooof is a brand based in Oxfordshire, United Kingdom: its website has existed since September 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 15,358 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wooof reviews: is it worth it?
Customers rate Wooof 4.4 out of 5 on Trustpilot over 563 reviews, 145 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wooof known for?
WOOOF.co.uk is an online retailer that sells premium dog products including toys, treats, grooming items, and enrichment gear from eco-conscious brands. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Wooof prices: how much is it?
Wooof's best seller, Woof Pupsicle Toy Refill Pops, sells from £14.99 to £48.57 on wooof.co.uk. 85% of the catalogue is in stock. Gravity does not track prices daily: check wooof.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Wooof have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wooof advertises on Facebook and Instagram and on Google, where its offers often run. Check wooof.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wooof?
Wooof sells on its own website, wooof.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wooof?
Gravity by Benchr records a company based in Oxfordshire, United Kingdom, whose domain was registered in 2021, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wooof growing?
Not at the moment. Gravity by Benchr estimates about 37,300 visits to wooof.co.uk in September 2026, up 32% in a month and down 4% over three months. Wooof ranks #96 of 2,422 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wooof use?
Gravity by Benchr identifies wooof.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Wooof's ad budget?
Gravity by Benchr does not publish a spend figure for Wooof on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Wooof ranks #96 of 2,422 by estimated traffic. Its closest competitors on the same market are Sparkly Tails, Time for Paws, pawfecthome.co.uk, MedicAnimal, Love My Hound. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wooof.