Brand page · Hobbies & Creative Arts · United Kingdom
World Of Wool: 63.6K visits a month, 28 active Meta ads, Gravity score 684.
World Of Wool — World of Wool is an online retailer that supplies wool, fiber, equipment and accessories for craft enthusiasts worldwide, specializing in products for spinning, felting, knitting, weaving and crocheting. In September 2026 worldofwool.co.uk drew an estimated 63.6K visits, up 64% on the month before. It ranks #171 of 6,836 Hobbies & Creative Arts brands in United Kingdom and holds a 4.9 Trustpilot rating over 7,235 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 285 peers: Hobbies & Creative Arts brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
World of Wool is an online retailer that supplies wool, fiber, equipment and accessories for craft enthusiasts worldwide, specializing in products for spinning, felting, knitting, weaving and crocheting.
01 · Traffic
How much traffic World Of Wool gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
World Of Wool drew an estimated 63.6K visits in September 2026, up 64% on the month before and up 42% over three months.
- Worldwide#138,491of 4.5M sites · Top 5%
- In United Kingdom#7,258of 192K sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,935of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United Kingdom#171of 6,836 brands · Top 5%
63.6K
estimated visits in September
1 mo ▲ +63.8%4 mo ▲ +42.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about World Of Wool.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
World Of Wool holds 4.9 out of 5 on Trustpilot over 7,235 reviews, 82 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places World Of Wool in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %. On Google, World Of Wool scores 4.8 over 61 reviews.
Scrapbooking Store Craft Store Wool Store Handicrafts Wholesaler Knit Shop Notions Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What World Of Wool sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
World Of Wool sells on Shopify, 99% of its catalogue in stock. The best seller is Core Wool, at £0.80–£6.00, followed by Botany Lap Waste and Carded Core Wool Sliver.
Core WoolWorld Of Wool£0.80–£6.00In stock
Botany Lap WasteWorld Of Wool£6.00–£100.00In stock
Carded Core Wool SliverWorld Of Wool£0.90–£7.25In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places World Of Wool in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 25% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$11.03
- Currency
- GBP
04 · Ads
What World Of Wool is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
World Of Wool runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
World Of WoolWorld of Wool8 Oct 2026video
Explore Britain in FibreWorld of Wool6 Oct 2026video
White Natural Palette DK YarnWorld of Wool6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Andrew Novotnyverified
Text ad20 Oct 2026Andrew Novotnyverified
Image ad20 Oct 2026Andrew Novotnyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about World Of Wool.
The creators who tag @worldofwoolteam on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @worldofwoolteam on Instagram, led by Jessica Phoebe Jones (1.1M followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessica Phoebe Jones@madeweavelove · 🇬🇧 GB | Decoration garden diy Creator | 1.1M | 1.2% | 6 | Tagged @worldofwoolteam |
06 · Competitors according to Gravity
Who World Of Wool competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for World Of Wool among Hobbies & Creative Arts brands in United Kingdom. The closest is Rit Dye UK, then WHOTEX FABRIC STORE, Singer Sewing Outlet, Jelly Fabrics, Nina Lee, Textile Station.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rit Dye UKritdye.store | |||||||
| WHOTEX FABRIC STOREwhotex.co.uk | |||||||
| Singer Sewing Outletsingersewingoutlet.co.uk | |||||||
| Jelly Fabricsjellyfabrics.co.uk | |||||||
| Nina Leeninalee.co.uk | |||||||
| Textile Stationtextilestation.co.uk |
07 · Company
The company behind World Of Wool.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
World Of Wool is a company based in Huddersfield, United Kingdom, founded in 1989 according to LinkedIn, on a domain registered in December 2007. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Huddersfield
- Founded
- 1989, per LinkedIn
- Domain registered
- 5 Dec 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- worldofwool.co.uk · Shopify · GBP
- Catalogue
- 593 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about World Of Wool
What people ask Google about World Of Wool.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is World Of Wool legit or a scam?
According to Gravity by Benchr, World Of Wool is a brand based in Huddersfield, United Kingdom: its website has existed since December 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 21,099 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
World Of Wool reviews: is it worth it?
Customers rate World Of Wool 4.9 out of 5 on Trustpilot over 7,235 reviews, 82 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, World Of Wool scores 4.8 over 61 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does World Of Wool sell?
World of Wool is an online retailer that supplies wool, fiber, equipment and accessories for craft enthusiasts worldwide, specializing in products for spinning, felting, knitting, weaving and crocheting. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is World Of Wool expensive?
World Of Wool's best seller, Core Wool, sells from £0.80 to £6.00 on worldofwool.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check worldofwool.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
World Of Wool promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: World Of Wool advertises on Facebook and Instagram and on Google, where its offers often run. Check worldofwool.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy World Of Wool?
World Of Wool sells on its own website, worldofwool.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind World Of Wool?
Gravity by Benchr records a company based in Huddersfield, United Kingdom, founded in 1989 according to LinkedIn, on a domain registered in 2007, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is World Of Wool growing?
Yes. Gravity by Benchr estimates about 63,600 visits to worldofwool.co.uk in September 2026, up 64% in a month and up 42% over three months. World Of Wool ranks #171 of 6,836 Hobbies & Creative Arts brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does World Of Wool use?
Gravity by Benchr identifies worldofwool.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does World Of Wool spend on Meta ads?
Gravity by Benchr does not publish a spend figure for World Of Wool on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United Kingdom?
Among Hobbies & Creative Arts brands in United Kingdom in the Gravity by Benchr index, World Of Wool ranks #171 of 6,836 by estimated traffic. Its closest competitors on the same market are Rit Dye UK, WHOTEX FABRIC STORE, Singer Sewing Outlet, Jelly Fabrics, Nina Lee. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with World Of Wool.