Brand page · Building Materials · Netherlands
Wovar: 277K visits a month, 84 active Meta ads.
Wovar — Wovar is an online retailer providing screws, hardware, fasteners, garden supplies, paint, and wood stain. In September 2026 wovar.nl drew an estimated 277K visits, down 15% on the month before. It ranks #4 of 473 Building Materials brands in Netherlands and holds a 3.8 Trustpilot rating over 1,644 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Wovar is an online retailer providing screws, hardware, fasteners, garden supplies, paint, and wood stain.
01 · Traffic
How much traffic Wovar gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wovar drew an estimated 277K visits in September 2026, down 15% on the month before and down 9% over three months.
- Worldwide#39,986of 4.5M sites · Top 1%
- In Netherlands#509of 78.6K sites · Top 1%
- Building Materials, worldwide#167of 90,845 brands · Top 1%
- Building Materials, Netherlands#4of 473 brands · Top 1%
277K
estimated visits in September
1 mo ▼ −15.4%4 mo ▼ −9.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wovar.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wovar holds 3.8 out of 5 on Trustpilot over 1,644 reviews, 186 of them in the last twelve months: 63% of customers give five stars and 19% one star. That volume places Wovar in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Metalware Dealer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wovar sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wovar's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wovar in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wovar is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wovar runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Semaines Habitat WovarWovar7 Oct 2026image
Wovar WohnwochenWovar7 Oct 2026image
Wovar WoonwekenWovar4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wovar B.V.verified
Text ad21 Oct 2026Wovar B.V.verified
Text ad20 Oct 2026Wovar B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wovar.
The creators who tag @wovar.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wovar competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wovar among Building Materials brands in Netherlands. The closest is vis-express.fr, then OnlyScrews, screwfix.com, Würth Group, FixionTools, dropereira.pt.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vis-express.frvis-express.fr | |||||||
| OnlyScrewsonlyscrews.in | |||||||
| screwfix.comscrewfix.com | |||||||
| Würth Groupwuerth.com | |||||||
| FixionToolsfixiontools.com | |||||||
| dropereira.ptdropereira.pt |
07 · Company
The company behind Wovar.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wovar is a company based in Netherlands, founded in 2017 according to LinkedIn, on a domain registered in January 2015. It employs about 58 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2017, per LinkedIn
- Domain registered
- 25 Jan 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 58 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wovar.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wovar
What people ask Google about Wovar.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wovar legit or a scam?
According to Gravity by Benchr, Wovar is a brand based in Netherlands: its website has existed since January 2015, its Trustpilot profile is claimed by the brand, it employs 58 people on LinkedIn, it has 6,193 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Wovar?
Customers rate Wovar 3.8 out of 5 on Trustpilot over 1,644 reviews, 186 of them in the last twelve months: 63% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wovar sell?
Wovar is an online retailer providing screws, hardware, fasteners, garden supplies, paint, and wood stain. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Wovar promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wovar advertises on Facebook and Instagram and on Google, where its offers often run. Check wovar.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Wovar?
Gravity by Benchr records a company based in Netherlands, founded in 2017 according to LinkedIn, on a domain registered in 2015, with 58 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wovar doing well?
Not at the moment. Gravity by Benchr estimates about 277,200 visits to wovar.nl in September 2026, down 15% in a month and down 9% over three months. Wovar ranks #4 of 473 Building Materials brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wovar spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wovar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Netherlands?
Among Building Materials brands in Netherlands in the Gravity by Benchr index, Wovar ranks #4 of 473 by estimated traffic. Its closest competitors on the same market are vis-express.fr, OnlyScrews, screwfix.com, Würth Group, FixionTools. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wovar.