Brand page · Clothing Accessories
wowafrican.com: 32.4K visits a month, 15 active Meta ads.
wowafrican.com — WowAfrican Hair Co. is a company that specializes in raw virgin human hair lace wigs and hair extensions, offering various types including 360 lace wigs, glueless HD lace wigs, and hair weaves for natural textures. In September 2026 wowafrican.com drew an estimated 32.4K visits, down 46% on the month before. It ranks #1,103 of 34,142 Clothing Accessories brands and holds a 3.8 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
WowAfrican Hair Co. is a company that specializes in raw virgin human hair lace wigs and hair extensions, offering various types including 360 lace wigs, glueless HD lace wigs, and hair weaves for natural textures.
01 · Traffic
How much traffic wowafrican.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
wowafrican.com drew an estimated 32.4K visits in September 2026, down 46% on the month before and down 21% over three months.
- Worldwide#246,323of 4.5M sites · Top 10%
- In United States#77,143of 1.2M sites · Top 10%
- Clothing Accessories, worldwide#3,516of 85,207 brands · Top 5%
- Clothing Accessories, United States#1,103of 34,142 brands · Top 5%
32.4K
estimated visits in September
1 mo ▼ −46.1%4 mo ▼ −21.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about wowafrican.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
wowafrican.com holds 3.8 out of 5 on Trustpilot over 23 reviews, 12 of them in the last twelve months: 39% of customers give five stars and 30% one star. That volume places wowafrican.com in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Wig Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What wowafrican.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read wowafrican.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places wowafrican.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What wowafrican.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
wowafrican.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (text).
Why Is Cherry Selling So Fast? 🔥WowAfrican3 Oct 2026image
Your Weekend Hair, Found. 🤎WowAfrican29 Sept 2026video
Why Is Cherry Selling So Fast? 🔥WowAfrican29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad23 Oct 2025杨晓琳verified
Text ad23 Oct 2025杨晓琳verified
Text ad23 Oct 2025杨晓琳verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about wowafrican.com.
The creators who tag @wowafrican_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wowafrican_official on Instagram, led by _pjwest (125K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| __pjwest@_pjwest · 🇺🇸 US | Beauty cosmetics skincare Creator | 125K | 0.4% | 3 | Tagged @wowafrican_official |
06 · Competitors according to Gravity
Who wowafrican.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for wowafrican.com among Clothing Accessories brands. The closest is Ariane Wigs, then bgmgirl.com, foxylocks.com, Bravura, Jon Renau, www.westkiss.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ariane Wigsarianewigs.com | |||||||
| bgmgirl.combgmgirl.com | |||||||
| foxylocks.comfoxylocks.com | |||||||
| Bravurabybravura.com | |||||||
| Jon Renaujonrenau.com | |||||||
| www.westkiss.comwestkiss.com |
07 · Company
The company behind wowafrican.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
wowafrican.com is an e-commerce brand, founded in 2013 according to LinkedIn, on a domain registered in December 2013. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2013, per LinkedIn
- Domain registered
- 3 Dec 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wowafrican.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about wowafrican.com
What people ask Google about wowafrican.com.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is wowafrican.com legit or a scam?
According to Gravity by Benchr, wowafrican.com is a brand: its website has existed since December 2013, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 50 people on LinkedIn, it has 96,924 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
wowafrican.com reviews
Customers rate wowafrican.com 3.8 out of 5 on Trustpilot over 23 reviews, 12 of them in the last twelve months: 39% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is wowafrican.com?
WowAfrican Hair Co. is a company that specializes in raw virgin human hair lace wigs and hair extensions, offering various types including 360 lace wigs, glueless HD lace wigs, and hair weaves for natural textures. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification.
Is there a wowafrican.com discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: wowafrican.com advertises on Facebook and Instagram and on Google, where its offers often run. Check wowafrican.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy wowafrican.com?
wowafrican.com sells on its own website, wowafrican.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind wowafrican.com?
Gravity by Benchr records a company, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is wowafrican.com growing?
Not at the moment. Gravity by Benchr estimates about 32,400 visits to wowafrican.com in September 2026, down 46% in a month and down 21% over three months. wowafrican.com ranks #1,103 of 34,142 Clothing Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does wowafrican.com use?
Gravity by Benchr identifies wowafrican.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is wowafrican.com's ad budget?
Gravity by Benchr does not publish a spend figure for wowafrican.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands?
Among Clothing Accessories brands in the Gravity by Benchr index, wowafrican.com ranks #1,103 of 34,142 by estimated traffic. Its closest competitors on the same market are Ariane Wigs, bgmgirl.com, foxylocks.com, Bravura, Jon Renau. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with wowafrican.com.