Brand page · Jewelry · Sweden
Wristbuddys: 318K visits a month, 231 active Meta ads, Gravity score 518.
Wristbuddys — Wristbuddys is a watch strap brand based in Stockholm that specializes in high-end watch straps and accessories for various watch brands. In September 2026 wristbuddys.com drew an estimated 318K visits, down 5% on the month before. It ranks #112 of 33,382 Jewelry brands in Sweden and holds a 4.4 Trustpilot rating over 2,504 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Jewelry brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wristbuddys is a watch strap brand based in Stockholm that specializes in high-end watch straps and accessories for various watch brands.
01 · Traffic
How much traffic Wristbuddys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wristbuddys drew an estimated 318K visits in September 2026, down 5% on the month before and down 17% over three months.
- Worldwide#35,760of 4.5M sites · Top 1%
- In United States#11,615of 1.2M sites · Top 1%
- Jewelry, worldwide#573of 132,285 brands · Top 1%
- Jewelry, United States#112of 33,382 brands · Top 1%
318K
estimated visits in September
1 mo ▼ −4.9%4 mo ▼ −16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wristbuddys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wristbuddys holds 4.4 out of 5 on Trustpilot over 2,504 reviews, 188 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places Wristbuddys in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Wristbuddys scores 4.6 over 70 reviews.
Watch Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wristbuddys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wristbuddys sells on Shopify, 95% of its catalogue in stock. The best seller is Polishing Cloth, at SEK 99.00, followed by Rubber Strap for Omega X Swatch MoonSwatch Mission to Mercury and Spring Bar Tool.
#1Polishing ClothWristbuddysSEK 99.00In stock
#2Rubber Strap for Omega X Swatch MoonSwatch Mission to MercuryWristbuddysSEK 649.00In stock
#3Spring Bar ToolWristbuddysSEK 129.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wristbuddys in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 78% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$129.81
- Currency
- SEK
04 · Ads
What Wristbuddys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wristbuddys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
October Is A Leather MonthWristbuddys7 Oct 2026image
October Is A Leather MonthWristbuddys7 Oct 2026image
Flush fit. No gap.Wristbuddys7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026MJS Internethandel ABverified
Video ad20 Oct 2026MJS Internethandel ABverified
Image ad20 Oct 2026MJS Internethandel ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wristbuddys.
The creators who tag @wristbuddys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wristbuddys on Instagram, led by Leon | ordinary_watch_guy (13K followers, 12.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeon | ordinary_watch_guy@ordinary_watch_guy · INTL | Fashion style luxury Creator | 13K | 12.9% | 3 | Tagged @wristbuddys |
06 · Competitors according to Gravity
Who Wristbuddys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wristbuddys among Jewelry brands in Sweden. The closest is WatchGecko, then Strapcode, StrapHabit, Uncle Straps, CNS Watch Bands, StrapsCo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WatchGeckowatchgecko.com | |||||||
| Strapcodestrapcode.com | |||||||
| StrapHabitstraphabit.com | |||||||
| Uncle Strapsunclestraps.com | |||||||
| CNS Watch Bandscnswatchbands.com | |||||||
| StrapsCostrapsco.com |
07 · Company
The company behind Wristbuddys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wristbuddys is a company based in STOCKHOLM, Sweden, founded in 2020 according to LinkedIn, on a domain registered in December 2019. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · STOCKHOLM
- Founded
- 2020, per LinkedIn
- Domain registered
- 10 Dec 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wristbuddys.com · Shopify · USD
- Catalogue
- 129 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wristbuddys
What people ask Google about Wristbuddys.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wristbuddys a legit company?
According to Gravity by Benchr, Wristbuddys is a brand based in STOCKHOLM, Sweden: its website has existed since December 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 141,924 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wristbuddys reviews
Customers rate Wristbuddys 4.4 out of 5 on Trustpilot over 2,504 reviews, 188 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Wristbuddys scores 4.6 over 70 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wristbuddys sell?
Wristbuddys is a watch strap brand based in Stockholm that specializes in high-end watch straps and accessories for various watch brands. Gravity by Benchr classifies it under Jewelry, with Watch Accessories making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Wristbuddys prices: how much is it?
Wristbuddys' best seller, Polishing Cloth, sells SEK 99.00 on wristbuddys.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check wristbuddys.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Wristbuddys have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wristbuddys advertises on Facebook and Instagram and on Google, where its offers often run. Check wristbuddys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wristbuddys?
Wristbuddys sells on its own website, wristbuddys.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wristbuddys?
Gravity by Benchr records a company based in STOCKHOLM, Sweden, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wristbuddys doing well?
Not at the moment. Gravity by Benchr estimates about 318,100 visits to wristbuddys.com in September 2026, down 5% in a month and down 17% over three months. Wristbuddys ranks #112 of 33,382 Jewelry brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wristbuddys use?
Gravity by Benchr identifies wristbuddys.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wristbuddys spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wristbuddys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Sweden?
Among Jewelry brands in Sweden in the Gravity by Benchr index, Wristbuddys ranks #112 of 33,382 by estimated traffic. Its closest competitors on the same market are WatchGecko, Strapcode, StrapHabit, Uncle Straps, CNS Watch Bands. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wristbuddys.