Brand page · Decor · Germany
Wurm: 56.6K visits a month, 131 active Meta ads, Gravity score 706.
Wurm — G.Wurm - Ihr Großhandel für Deko & Geschenke seit 1958. Entdecken Sie unsere vielfältige Auswahl von über 7000 Produkten und profitieren Sie von attraktiven B2B-Konditionen. Kostenlos anmelden. In September 2026 wurm.com drew an estimated 56.6K visits, down 32% on the month before. It ranks #115 of 4,214 Decor brands in Germany and holds a 4.5 Trustpilot rating over 1,210 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 149 peers: Decor brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
G.Wurm - Ihr Großhandel für Deko & Geschenke seit 1958. Entdecken Sie unsere vielfältige Auswahl von über 7000 Produkten und profitieren Sie von attraktiven B2B-Konditionen. Kostenlos anmelden.
01 · Traffic
How much traffic Wurm gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wurm drew an estimated 56.6K visits in September 2026, down 32% on the month before and down 22% over three months.
- Worldwide#152,965of 4.5M sites · Top 5%
- In Germany#6,942of 184K sites · Top 5%
- Decor, worldwide#3,081of 185,686 brands · Top 5%
- Decor, Germany#115of 4,214 brands · Top 5%
56.6K
estimated visits in September
1 mo ▼ −32.3%4 mo ▼ −21.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wurm.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wurm holds 4.5 out of 5 on Trustpilot over 1,210 reviews, 223 of them in the last twelve months: 76% of customers give five stars and 4% one star. That volume places Wurm in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Wurm scores 4.3 over 65 reviews.
Decoration and Interior Design Store Business to Business Service Wholesaler Gift Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wurm sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wurm's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Wurm in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wurm is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wurm runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Un large choix parmi une gamme très tendanceWurm8 Oct 2026video
Remplissez votre stock dès maintenantWurm7 Oct 2026video
WurmWurm6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026G. Wurm GmbH + Co. KGverified
Text ad20 Oct 2026G. Wurm GmbH + Co. KGverified
Text ad20 Oct 2026G. Wurm GmbH + Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wurm.
The creators who tag @g.wurm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wurm competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wurm among Decor brands in Germany. The closest is ITEM International, then Accent Decor, Bloomingville Multibrand House, e-tokyodo.com, kenk.com.tw, Lumaprints.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ITEM Internationalitemint.com | |||||||
| Accent Decoraccentdecor.com | |||||||
| Bloomingville Multibrand Housebloomingville.com | |||||||
| e-tokyodo.come-tokyodo.com | |||||||
| kenk.com.twkenk.com.tw | |||||||
| Lumaprintslumaprints.com |
07 · Company
The company behind Wurm.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wurm is a company based in Germany, founded in 1958 according to LinkedIn, on a domain registered in January 1998. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1958, per LinkedIn
- Domain registered
- 7 Jan 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wurm.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wurm
What people ask Google about Wurm.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wurm legit or a scam?
According to Gravity by Benchr, Wurm is a brand based in Germany: its website has existed since January 1998, its Trustpilot profile is claimed by the brand, it employs 21 people on LinkedIn, it has 7,926 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wurm reviews
Customers rate Wurm 4.5 out of 5 on Trustpilot over 1,210 reviews, 223 of them in the last twelve months: 76% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Wurm scores 4.3 over 65 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wurm known for?
G.Wurm - Ihr Großhandel für Deko & Geschenke seit 1958. Entdecken Sie unsere vielfältige Auswahl von über 7000 Produkten und profitieren Sie von attraktiven B2B-Konditionen. Kostenlos anmelden. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Wurm discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wurm advertises on Facebook and Instagram and on Google, where its offers often run. Check wurm.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Wurm?
Gravity by Benchr records a company based in Germany, founded in 1958 according to LinkedIn, on a domain registered in 1998, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wurm growing?
Not at the moment. Gravity by Benchr estimates about 56,600 visits to wurm.com in September 2026, down 32% in a month and down 22% over three months. Wurm ranks #115 of 4,214 Decor brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wurm spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wurm on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Germany?
Among Decor brands in Germany in the Gravity by Benchr index, Wurm ranks #115 of 4,214 by estimated traffic. Its closest competitors on the same market are ITEM International, Accent Decor, Bloomingville Multibrand House, e-tokyodo.com, kenk.com.tw. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wurm.